ExecutivePulse
Official Federal Data

Danville city, Virginia

FIPS 51590 · Danville, VA · Population 42,214
9 Sources Updated June 22, 2026
$44,423
Median Income
$80,734 national
5.5%
Unemployment
4% national
18,193
Labor Force
19.6%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$44,423
Per Capita
$28,824
Mean Household
$63,871
Poverty Rate
24.7%
Median Income Comparison
Danville city$44,423
Virginia$93,170
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 21.1% (8,914 residents) 55-64: 13.4% (5,642 residents) 35-54: 21.3% (9,001 residents) 18-34: 21.6% (9,131 residents) Under 18: 22.6% (9,526 residents) 40 Median Age
Cohorts
Under 18 · 22.6%
18-34 · 21.6%
35-54 · 21.3%
55-64 · 13.4%
65+ · 21.1%
Race & Ethnicity
White39.8%
Black or African American51%
Asian1.2%
Hispanic or Latino(any race)5.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
87.1%
High School+
National: 89.6%
▼ 2.5 pts
19.6%
Bachelor's+
National: 35.7%
▼ 16.1 pts
8.3%
Graduate+
National: 14.1%
▼ 5.8 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
42,214
Population
18,193
Labor Force
Employed
17,152
Unemployment Rate BLS LAUS 2025 annual
5.5% ▲ +0.3 pts YoY
Mean Commute 6 min below national avg
20.3 min
Work From Home vs 15.1% national
8.8%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 24.7%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 16.1 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Danville city, Virginia, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
4,660 23.4%
$53,990
2Accommodation and Food Services
3,971 20.0%
$30,197
3Retail Trade
3,645 18.3%
$32,221
4Manufacturing
3,341 16.8%
$83,410
5Administrative and Support and Waste Management
1,176 5.9%
$38,141
6Other Services (except Public Administration)
865 4.3%
$44,385
7Professional, Scientific, and Technical Services
689 3.5%
$71,396
8Finance and Insurance
584 2.9%
$79,378
9Wholesale Trade
560 2.8%
$73,845
10Educational Services
397 2.0%
$37,604
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 4,660 workers (23.4% of tracked sectors), at an average wage of $53,990.
  • Wage stratification: Manufacturing averages $83,410 while Accommodation and Food Services averages $30,197, a 2.8x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Wood Product Manufacturing
5.07x
329
Accommodation
4.31x
1,335
General Merchandise Retailers
2.36x
1,233
Rental and Leasing Services
2.09x
193
Motor Vehicle and Parts Dealers
1.76x
582
Nursing and Residential Care Facilities
1.75x
971
Repair and Maintenance
1.66x
392
Building Material and Garden Supply Retailers
1.58x
350
Printing and Related Support Activities
1.53x
85

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
2,165
Cluster Employment
2.36x
Peak LQ
Concentrated Sub-Sectors
Wood Product Manufacturing
5.07x 329
Accommodation
4.31x 1,335
General Merchandise Retailers
2.36x 1,233
Rental and Leasing Services
2.09x 193
Motor Vehicle and Parts Dealers
1.76x 582
Nursing and Residential Care Facilities
1.75x 971
Repair and Maintenance
1.66x 392
Building Material and Garden Supply Retailers
1.58x 350
Printing and Related Support Activities
1.53x 85

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.18x
Warehousing and Storage
56 employed
0.29x
Amusement, Gambling, and Recreation Industries
90 employed
0.32x
Insurance Carriers and Related Activities
135 employed
0.36x
Specialty Trade Contractors
300 employed
0.40x
Truck Transportation
96 employed
0.40x
Professional, Scientific, and Technical Services
689 employed
Key Takeaways
  • Top specialization: Wood Product Manufacturing concentrates at 5.07x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 9 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Danville city's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$119,100
Median Home Value vs 2019
$836
Rent/Mo
47.8%
Owner-Occ
14.8%
Vacancy
2.7x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$630/mo
1 Bedroom
$738/mo
2 Bedroom
$914/mo
3 Bedroom
$1,263/mo
4 Bedroom
$1,415/mo
30% of monthly median household income (~$1,111/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.7x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • Renter-majority market: 47.8% owner-occupied; flexible labor mobility but consider home-buying pipeline if attracting families.
  • Elevated vacancy: 14.8% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,111/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
23,774
Working Age (18-64) vs 2019
Mean Commute 6 min below national avg
20.3 min
Work From Home vs 15.1% national
8.8%
Prime-Age Employed (25-54)
72.9%
of prime-age population
Labor force participation rate: 55.7% of working-age population (18-64) 56% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
19.6%
HS Diploma+
87.1%
Regional / Statewide Institutions
Total credentials awarded
72,277/yr
Liberty University 25,513/yr
George Mason University 10,335/yr
Virginia Polytechnic Institute and State University 10,020/yr
University of Virginia-Main Campus 9,615/yr
Northern Virginia Community College 9,087/yr
Virginia Commonwealth University 7,707/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.7%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
28.4%
Service
20.6%
Sales & Office
20.2%
Construction / Maint.
7.4%
Production / Transport
23.4%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 17,152 employed workers.
Key Takeaways
  • Succession risk is real: 23.7% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 55.7% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Short commutes: 20.3-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 45,868 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Danville city shows strong potential for wood product manufacturing attraction, with a 5.07x concentration and 329 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.7% of the working-age population within 10 years of retirement age.

The interconnected base across wood product manufacturing, accommodation, and general merchandise retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Danville city, Virginia, from federal data sources.

What is the population of Danville city, Virginia?

42,214 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Danville city, Virginia?

$44,423 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Danville city, Virginia?

5.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).