ExecutivePulse
Official Federal Data

Richland County, South Carolina

FIPS 45079 · Columbia, SC · Population 422,117
9 Sources Updated June 22, 2026
$63,784
Median Income
$80,734 national
4.6%
Unemployment
4% national
$37.4B
GDP
40.7%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$63,784
Per Capita
$37,859
Mean Household
$90,966
Poverty Rate
17.2%
Median Income Comparison
Richland County$63,784
South Carolina$69,324
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 14.1% (59,468 residents) 55-64: 11.2% (47,425 residents) 35-54: 23.9% (101,060 residents) 18-34: 29.2% (123,195 residents) Under 18: 21.6% (90,969 residents) 34 Median Age
Cohorts
Under 18 · 21.6%
18-34 · 29.2%
35-54 · 23.9%
55-64 · 11.2%
65+ · 14.1%
Race & Ethnicity
White40.4%
Black or African American47.4%
Asian3%
Hispanic or Latino(any race)6.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
92.2%
High School+
National: 89.6%
▲ +2.6 pts
40.7%
Bachelor's+
National: 35.7%
▲ +5.0 pts
17.3%
Graduate+
National: 14.1%
▲ +3.2 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
422,117
Population
221,298
Labor Force
Employed
199,082
Unemployment Rate BLS LAUS 2025 annual
4.6% ▲ +0.3 pts YoY
Mean Commute 3 min below national avg
23.1 min
Work From Home vs 15.1% national
12.5%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 17.2%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Young population: Median age of 34 is materially below the U.S. norm, a workforce pipeline asset.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$37.4B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Richland County, South Carolina, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
29,433 18.8%
$69,873
2Accommodation and Food Services
21,674 13.8%
$23,532
3Retail Trade
21,224 13.5%
$40,633
4Finance and Insurance
20,656 13.2%
$89,851
5Administrative and Support and Waste Management
17,052 10.9%
$44,988
6Professional, Scientific, and Technical Services
13,948 8.9%
$105,197
7Manufacturing
12,216 7.8%
$82,686
8Construction
7,363 4.7%
$82,405
9Other Services (except Public Administration)
6,850 4.4%
$48,490
10Wholesale Trade
6,475 4.1%
$94,953
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 29,433 workers (18.8% of tracked sectors), at an average wage of $69,873.
  • Economic scale: Regional GDP of $37.4B (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $105,197 while Accommodation and Food Services averages $23,532, a 4.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Postal Service
5.01x
54
Insurance Carriers and Related Activities
4.22x
16,115
Funds, Trusts, and Other Financial Vehicles
1.61x
80
Chemical Manufacturing
1.56x
2,048

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Finance & Insurance Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
16,195
Cluster Employment
4.22x
Peak LQ
Concentrated Sub-Sectors
Postal Service
5.01x 54
Insurance Carriers and Related Activities
4.22x 16,115
Funds, Trusts, and Other Financial Vehicles
1.61x 80
Chemical Manufacturing
1.56x 2,048

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.18x
Transportation Equipment Manufacturing
464 employed
0.20x
Computer and Electronic Product Manufacturing
288 employed
0.20x
Warehousing and Storage
557 employed
0.21x
Wood Product Manufacturing
127 employed
0.22x
Management of Companies and Enterprises
845 employed
0.24x
Transit and Ground Passenger Transportation
196 employed
Key Takeaways
  • Top specialization: Postal Service concentrates at 5.01x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 4 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Richland County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$242,800
Median Home Value vs 2019
$1,228
Rent/Mo
60.3%
Owner-Occ
10.5%
Vacancy
3.8x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,032/mo
1 Bedroom
$1,164/mo
2 Bedroom
$1,276/mo
3 Bedroom
$1,623/mo
4 Bedroom
$1,911/mo
30% of monthly median household income (~$1,595/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.8x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 10.5% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,595/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
271,680
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.1 min
Work From Home vs 15.1% national
12.5%
Prime-Age Employed (25-54)
77.6%
of prime-age population
Labor force participation rate: 66.8% of working-age population (18-64) 67% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
40.7%
HS Diploma+
92.2%
Regional / Statewide Institutions
Total credentials awarded
26,825/yr
University of South Carolina-Columbia 10,045/yr
Clemson University 7,469/yr
Trident Technical College 2,581/yr
College of Charleston 2,410/yr
Coastal Carolina University 2,195/yr
Greenville Technical College 2,125/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
17.5%
55-64 of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
43.7%
Service
16.7%
Sales & Office
21.9%
Construction / Maint.
5.6%
Production / Transport
12.1%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 199,082 employed workers.
Key Takeaways
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 20,095 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Richland County shows strong potential for postal service attraction, with a 5.01x concentration and 54 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across postal service, insurance carriers and related activities, and funds, trusts, and other financial vehicles creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Richland County, South Carolina, from federal data sources.

What is the population of Richland County, South Carolina?

422,117 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Richland County, South Carolina?

$63,784 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Richland County, South Carolina?

4.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Richland County, South Carolina?

$37.4B (U.S. Bureau of Economic Analysis, CAGDP1).