Pottawatomie County, Oklahoma

• Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
• Elevated poverty: At 15.9%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
• Talent gap: Bachelor's-or-higher attainment trails the national average by 15.3 pts, relevant for advanced-services attraction strategy.

• Largest sector: Health Care and Social Assistance employs 3,098 workers (22.5% of tracked sectors), at an average wage of $56,136.
• Economic scale: Regional GDP of $2.8B (2024).
• Wage stratification: Manufacturing averages $66,486 while Accommodation and Food Services averages $20,588, a 3.2x spread in the same local economy, with implications for workforce development and talent strategy.

• Top specialization: Plastics and Rubber Products Manufacturing concentrates at 7.06x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
• Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
• Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.

• Affordable market: Home value to income ratio of 2.7x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
• High home ownership: 70.4% owner-occupied; rental supply may be tight for incoming workers.
• Elevated vacancy: 11.2% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
• Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,535/mo), a clear cost-of-living advantage for workforce attraction.

• Low participation: 56.5% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
• Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 16,669 annual credentials.

Pottawatomie County shows strong potential for plastics and rubber products manufacturing attraction, with a 7.06x concentration and 725 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across plastics and rubber products manufacturing, nonmetallic mineral product manufacturing, and support activities for mining creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.