ExecutivePulse
Official Federal Data

Ottawa County, Oklahoma

FIPS 40115 · Miami, OK · Population 30,341
9 Sources Updated June 22, 2026
$49,947
Median Income
$80,734 national
3.7%
Unemployment
4% national
$1.4B
GDP
15%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$49,947
Per Capita
$25,611
Mean Household
$63,907
Poverty Rate
20.9%
Median Income Comparison
Ottawa County$49,947
Oklahoma$65,039
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 18.1% (5,500 residents) 55-64: 12.2% (3,707 residents) 35-54: 22.2% (6,736 residents) 18-34: 22.2% (6,738 residents) Under 18: 25.2% (7,660 residents) 37 Median Age
Cohorts
Under 18 · 25.2%
18-34 · 22.2%
35-54 · 22.2%
55-64 · 12.2%
65+ · 18.1%
Race & Ethnicity
White63.2%
Black or African American1.1%
Asian0.8%
Hispanic or Latino(any race)6.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
87.7%
High School+
National: 89.6%
▼ 1.9 pts
15%
Bachelor's+
National: 35.7%
▼ 20.7 pts
4.7%
Graduate+
National: 14.1%
▼ 9.4 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
30,341
Population
12,746
Labor Force
Employed
12,356
Unemployment Rate BLS LAUS 2025 annual
3.7% ▲ +0.4 pts YoY
Mean Commute 6 min below national avg
20.6 min
Work From Home vs 15.1% national
4.9%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 20.9%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 20.7 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.4B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Ottawa County, Oklahoma, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
1,252 24.4%
$36,753
2Accommodation and Food Services
1,107 21.5%
$20,260
3Manufacturing
1,091 21.2%
$60,399
4Administrative and Support and Waste Management
429 8.4%
$39,617
5Construction
400 7.8%
$48,549
6Other Services (except Public Administration)
348 6.8%
$38,501
7Finance and Insurance
248 4.8%
$62,735
8Transportation and Warehousing
105 2.0%
$67,144
9Wholesale Trade
100 1.9%
$58,797
10Arts, Entertainment, and Recreation
57 1.1%
$26,027
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Key Takeaways
  • Largest sector: Retail Trade employs 1,252 workers (24.4% of tracked sectors), at an average wage of $36,753.
  • Economic scale: Regional GDP of $1.4B (2024).
  • Wage stratification: Transportation and Warehousing averages $67,144 while Accommodation and Food Services averages $20,260, a 3.3x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Plastics and Rubber Products Manufacturing
4.59x
266
Crop Production
4.48x
196
Printing and Related Support Activities
3.30x
94
Nonmetallic Mineral Product Manufacturing
2.37x
81
Motor Vehicle and Parts Dealers
2.12x
358
Waste Management and Remediation Services
1.52x
65

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
441
Cluster Employment
4.59x
Peak LQ
Concentrated Sub-Sectors
Plastics and Rubber Products Manufacturing
4.59x 266
Crop Production
4.48x 196
Printing and Related Support Activities
3.30x 94
Nonmetallic Mineral Product Manufacturing
2.37x 81
Motor Vehicle and Parts Dealers
2.12x 358
Waste Management and Remediation Services
1.52x 65

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.23x
Food and Beverage Retailers
62 employed
0.25x
Merchant Wholesalers, Durable Goods
70 employed
0.49x
Specialty Trade Contractors
209 employed
0.49x
Fabricated Metal Product Manufacturing
58 employed
Key Takeaways
  • Top specialization: Plastics and Rubber Products Manufacturing concentrates at 4.59x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 6 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 7 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Ottawa County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$123,300
Median Home Value vs 2019
$788
Rent/Mo
67.5%
Owner-Occ
13%
Vacancy
2.5x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$697/mo
1 Bedroom
$714/mo
2 Bedroom
$937/mo
3 Bedroom
$1,183/mo
4 Bedroom
$1,241/mo
30% of monthly median household income (~$1,249/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.5x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • Elevated vacancy: 13% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,249/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
17,181
Working Age (18-64) vs 2019
Mean Commute 6 min below national avg
20.6 min
Work From Home vs 15.1% national
4.9%
Prime-Age Employed (25-54)
73.6%
of prime-age population
Labor force participation rate: 56.2% of working-age population (18-64) 56% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
15%
HS Diploma+
87.7%
Regional / Statewide Institutions
Total credentials awarded
23,402/yr
University of Oklahoma-Norman Campus 7,375/yr
Oklahoma State University-Main Campus 6,371/yr
University of Central Oklahoma 2,923/yr
Tulsa Community College 2,870/yr
Oklahoma City Community College 2,024/yr
Northeastern State University 1,839/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
21.6%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
30.1%
Service
21.1%
Sales & Office
18.3%
Construction / Maint.
13%
Production / Transport
17.6%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 12,356 employed workers.
Key Takeaways
  • Low participation: 56.2% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Short commutes: 20.6-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 16,669 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Ottawa County shows meaningful potential for plastics and rubber products manufacturing attraction, with a 4.59x concentration and 266 jobs in this sub-sector.

The interconnected base across plastics and rubber products manufacturing, crop production, and printing and related support activities creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Ottawa County, Oklahoma, from federal data sources.

What is the population of Ottawa County, Oklahoma?

30,341 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Ottawa County, Oklahoma?

$49,947 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Ottawa County, Oklahoma?

3.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Ottawa County, Oklahoma?

$1.4B (U.S. Bureau of Economic Analysis, CAGDP1).