Official Federal Data
Rankin County, Mississippi
FIPS 28121 · Jackson, MS · Population 158,854
9 Sources
Updated June 22, 2026
$79,357 ▲
Median Income
$80,734 national
2.8% ▲
Unemployment
4% national
$10.2B ▲
GDP
33.5% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$79,357 ▲
Per Capita
$38,935 ▲
Mean Household
$100,005 ▲
Poverty Rate
9.8% ▲
Median Income Comparison
Rankin County$79,357
Mississippi$56,447
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 22.4%
18-34 · 21.3%
35-54 · 27.4%
55-64 · 12.1%
65+ · 16.7%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
90.3%
High School+
National: 89.6%
▲ +0.7 pts
33.5%
Bachelor's+
National: 35.7%
▼ 2.2 pts
12.2%
Graduate+
National: 14.1%
▼ 1.9 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
158,854
Population
81,735
Labor Force
Employed
77,922
Unemployment Rate BLS LAUS 2025 annual
2.8% ▲ +0.5 pts YoY
Mean Commute
26.6 min
Work From Home vs 15.1% national
7.1%
Key Takeaways
- Broadly in line with U.S. norms across income, poverty, and education.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Retail Trade employs 9,082 workers (17.3% of tracked sectors), at an average wage of $40,149.
- Economic scale: Regional GDP of $10.2B (2024).
- Wage stratification: Finance and Insurance averages $84,896 while Accommodation and Food Services averages $21,591, a 3.9x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Transportation & Warehousing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
4,172
Cluster Employment
6.52x
Peak LQ
Concentrated Sub-Sectors
Truck Transportation
6.52x 4,172
Electrical Equipment, Appliance Manufacturing
3.93x 736
Paper Manufacturing
3.17x 482
Heavy and Civil Engineering Construction
3.08x 1,578
Rental and Leasing Services
2.82x 696
Furniture, Home Furnishings, and Other Retailers
2.06x 685
Primary Metal Manufacturing
2.05x 321
Health and Personal Care Retailers
1.79x 818
Merchant Wholesalers, Durable Goods
1.76x 2,591
Motor Vehicle and Parts Dealers
1.75x 1,547
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.13x
Securities, Commodity Contracts, Investments
62 employed
0.19x
Warehousing and Storage
154 employed
0.26x
Machinery Manufacturing
121 employed
0.38x
Furniture and Related Product Manufacturing
55 employed
0.42x
Nonmetallic Mineral Product Manufacturing
75 employed
Key Takeaways
- Top specialization: Truck Transportation concentrates at 6.52x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$237,400 ▲
Median Home Value vs 2019
$1,270 ▲
Rent/Mo
76.8% ▲
Owner-Occ
6.6% ▼
Vacancy
3.0x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$1,091/mo
1 Bedroom
$1,097/mo
2 Bedroom
$1,288/mo
3 Bedroom
$1,544/mo
4 Bedroom
$1,705/mo
30% of monthly median household income (~$1,984/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 3.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 76.8% owner-occupied; rental supply may be tight for incoming workers.
- Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,984/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
96,661 ▲
Working Age (18-64) vs 2019
Mean Commute
26.6 min
Work From Home vs 15.1% national
7.1%
Prime-Age Employed (25-54)
80.7%
of prime-age population
▼ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
33.5% ▲
HS Diploma+
90.3% ▲
Regional / Statewide Institutions
Total credentials awarded
24,725/yr
5,849/yr
5,774/yr
4,168/yr
3,768/yr
3,406/yr
1,760/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
19.9%
55-64 of working-age population (18-64)
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
43.9%
Service
13.7%
Sales & Office
22.3%
Construction / Maint.
8.3%
Production / Transport
11.8%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 77,922 employed workers.
Key Takeaways
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 15,791 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Rankin County shows strong potential for truck transportation attraction, with a 6.52x concentration and 4,172 jobs in this sub-sector. It ranks in the top decile nationally.
The interconnected base across truck transportation, electrical equipment, appliance manufacturing, and paper manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Rankin County, Mississippi, from federal data sources.
What is the population of Rankin County, Mississippi?
158,854 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Rankin County, Mississippi?
$79,357 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Rankin County, Mississippi?
2.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Rankin County, Mississippi?
$10.2B (U.S. Bureau of Economic Analysis, CAGDP1).
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