ExecutivePulse
Official Federal Data

Walworth County, Wisconsin

FIPS 55127 · Whitewater-Elkhorn, WI · Population 105,657
9 Sources Updated June 22, 2026
$80,520
Median Income
$80,734 national
2.9%
Unemployment
4% national
$6.4B
GDP
32.4%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$80,520
Per Capita
$45,175
Mean Household
$109,464
Poverty Rate
9.4%
Median Income Comparison
Walworth County$80,520
Wisconsin$77,485
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 20% (21,095 residents) 55-64: 14.6% (15,386 residents) 35-54: 22.8% (24,133 residents) 18-34: 23.1% (24,433 residents) Under 18: 19.5% (20,610 residents) 41 Median Age
Cohorts
Under 18 · 19.5%
18-34 · 23.1%
35-54 · 22.8%
55-64 · 14.6%
65+ · 20%
Race & Ethnicity
White85.2%
Black or African American0.8%
Asian0.9%
Hispanic or Latino(any race)12.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
93%
High School+
National: 89.6%
▲ +3.4 pts
32.4%
Bachelor's+
National: 35.7%
▼ 3.3 pts
11.1%
Graduate+
National: 14.1%
▼ 3.0 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
105,657
Population
57,846
Labor Force
Employed
56,124
Unemployment Rate BLS LAUS 2025 annual
2.9% ▲ +0.1 pts YoY
Mean Commute 2 min below national avg
23.9 min
Work From Home vs 15.1% national
11.2%
Key Takeaways
  • Broadly in line with U.S. norms across income, poverty, and education.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$6.4B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Walworth County, Wisconsin, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
9,392 26.3%
$70,478
2Accommodation and Food Services
6,518 18.3%
$26,566
3Retail Trade
5,089 14.3%
$35,000
4Health Care and Social Assistance
4,832 13.5%
$52,975
5Administrative and Support and Waste Management
2,252 6.3%
$42,903
6Construction
2,025 5.7%
$75,732
7Wholesale Trade
1,838 5.2%
$78,075
8Arts, Entertainment, and Recreation
1,563 4.4%
$35,487
9Professional, Scientific, and Technical Services
1,115 3.1%
$76,072
10Other Services (except Public Administration)
1,064 3.0%
$38,354
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Key Takeaways
  • Largest sector: Manufacturing employs 9,392 workers (26.3% of tracked sectors), at an average wage of $70,478.
  • Economic scale: Regional GDP of $6.4B (2024).
  • Wage stratification: Wholesale Trade averages $78,075 while Accommodation and Food Services averages $26,566, a 2.9x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Electrical Equipment, Appliance Manufacturing
9.97x
1,268
Plastics and Rubber Products Manufacturing
7.11x
1,463
Machinery Manufacturing
4.85x
1,550
Animal Production and Aquaculture
4.73x
375
Accommodation
3.78x
2,129
Fabricated Metal Product Manufacturing
3.46x
1,451
Furniture and Related Product Manufacturing
2.90x
284
Food Manufacturing
2.69x
1,402
Wholesale Trade Agents and Brokers
2.39x
312
Amusement, Gambling, and Recreation Industries
2.34x
1,314

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
7,418
Cluster Employment
9.97x
Peak LQ
Concentrated Sub-Sectors
Electrical Equipment, Appliance Manufacturing
9.97x 1,268
Plastics and Rubber Products Manufacturing
7.11x 1,463
Machinery Manufacturing
4.85x 1,550
Animal Production and Aquaculture
4.73x 375
Accommodation
3.78x 2,129
Fabricated Metal Product Manufacturing
3.46x 1,451
Furniture and Related Product Manufacturing
2.90x 284
Food Manufacturing
2.69x 1,402
Wholesale Trade Agents and Brokers
2.39x 312
Amusement, Gambling, and Recreation Industries
2.34x 1,314

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.22x
Publishing Industries and Telecommunications
58 employed
0.23x
Educational Services
217 employed
0.25x
Warehousing and Storage
137 employed
0.31x
Insurance Carriers and Related Activities
233 employed
0.35x
Securities, Commodity Contracts, Investments
114 employed
0.35x
Professional, Scientific, and Technical Services
1,115 employed
Key Takeaways
  • Top specialization: Electrical Equipment, Appliance Manufacturing concentrates at 9.97x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Walworth County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$302,700
Median Home Value vs 2019
$1,150
Rent/Mo
70.6%
Owner-Occ
20.4%
Vacancy
3.8x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$831/mo
1 Bedroom
$919/mo
2 Bedroom
$1,206/mo
3 Bedroom
$1,517/mo
4 Bedroom
$1,956/mo
30% of monthly median household income (~$2,013/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.8x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 70.6% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 20.4% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,013/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
63,952
Working Age (18-64) vs 2019
Mean Commute 2 min below national avg
23.9 min
Work From Home vs 15.1% national
11.2%
Prime-Age Employed (25-54)
87.9%
of prime-age population
Labor force participation rate: 68% of working-age population (18-64) 68% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
32.4%
HS Diploma+
93%
Regional / Statewide Institutions
Total credentials awarded
36,732/yr
University of Wisconsin-Madison 17,447/yr
University of Wisconsin-Milwaukee 5,987/yr
Marquette University 3,757/yr
Madison Area Technical College 3,280/yr
University of Wisconsin-Whitewater 3,231/yr
University of Wisconsin-Eau Claire 3,030/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
24.1%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
35.2%
Service
17%
Sales & Office
18.8%
Construction / Maint.
10.2%
Production / Transport
18.8%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 56,124 employed workers.
Key Takeaways
  • Succession risk is real: 24.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 27,191 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Walworth County shows strong potential for electrical equipment, appliance manufacturing attraction, with a 9.97x concentration and 1,268 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 24.1% of the working-age population within 10 years of retirement age.

The interconnected base across electrical equipment, appliance manufacturing, plastics and rubber products manufacturing, and machinery manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Walworth County, Wisconsin, from federal data sources.

What is the population of Walworth County, Wisconsin?

105,657 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Walworth County, Wisconsin?

$80,520 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Walworth County, Wisconsin?

2.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Walworth County, Wisconsin?

$6.4B (U.S. Bureau of Economic Analysis, CAGDP1).