ExecutivePulse
Official Federal Data

Sawyer County, Wisconsin

FIPS 55113 · Population 18,476
9 Sources Updated June 22, 2026
$60,801
Median Income
$80,734 national
4%
Unemployment
4% national
$966M
GDP
27.4%
Bachelor's+
35.7% national
Small population: 18,476 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$60,801
Per Capita
$38,676
Mean Household
$81,432
Poverty Rate
15.6% approx.
Median Income Comparison
Sawyer County$60,801
Wisconsin$77,485
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 28.5% (5,271 residents) 55-64: 18.2% (3,365 residents) 35-54: 20.4% (3,773 residents) 18-34: 15.5% (2,860 residents) Under 18: 17.4% (3,207 residents) 53 Median Age
Cohorts
Under 18 · 17.4%
18-34 · 15.5%
35-54 · 20.4%
55-64 · 18.2%
65+ · 28.5%
Race & Ethnicity
White77.7%
Black or African American0.6%
Asian0.6%
Hispanic or Latino(any race)2.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
93.7%
High School+
National: 89.6%
▲ +4.1 pts
27.4%
Bachelor's+
National: 35.7%
▼ 8.3 pts
9.7%
Graduate+
National: 14.1%
▼ 4.4 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
18,476
Population
8,276
Labor Force
Employed
7,782
Unemployment Rate BLS LAUS 2025 annual
4%
Mean Commute 5 min below national avg
21.7 min
Work From Home vs 15.1% national
12.7%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 15.6%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 8.3 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 53 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$966M
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Sawyer County, Wisconsin, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
1,193 30.8%
$34,804
2Accommodation and Food Services
892 23.1%
$24,728
3Manufacturing
656 17.0%
$77,905
4Construction
392 10.1%
$52,287
5Finance and Insurance
160 4.1%
$73,249
6Professional, Scientific, and Technical Services
140 3.6%
$67,037
7Arts, Entertainment, and Recreation
136 3.5%
$30,599
8Other Services (except Public Administration)
122 3.2%
$45,493
9Administrative and Support and Waste Management
99 2.6%
$38,449
10Transportation and Warehousing
78 2.0%
$58,890
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Key Takeaways
  • Largest sector: Retail Trade employs 1,193 workers (30.8% of tracked sectors), at an average wage of $34,804.
  • Economic scale: Regional GDP of $966M (2024).
  • Wage stratification: Manufacturing averages $77,905 while Accommodation and Food Services averages $24,728, a 3.2x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Wood Product Manufacturing
20.23x
382
Forestry and Logging
12.09x
26
Animal Production and Aquaculture
4.26x
54
Accommodation
3.07x
277
Gasoline Stations and Fuel Dealers
2.97x
146
General Merchandise Retailers
2.64x
401
Furniture, Home Furnishings, and Other Retailers
2.21x
80
Building Material and Garden Supply Retailers
1.65x
106
Motor Vehicle and Parts Dealers
1.63x
157

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
890
Cluster Employment
2.97x
Peak LQ
Concentrated Sub-Sectors
Wood Product Manufacturing
20.23x 382
Forestry and Logging
12.09x 26
Animal Production and Aquaculture
4.26x 54
Accommodation
3.07x 277
Gasoline Stations and Fuel Dealers
2.97x 146
General Merchandise Retailers
2.64x 401
Furniture, Home Furnishings, and Other Retailers
2.21x 80
Building Material and Garden Supply Retailers
1.65x 106
Motor Vehicle and Parts Dealers
1.63x 157

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.22x
Administrative and Support Services
88 employed
0.28x
Professional, Scientific, and Technical Services
140 employed
0.49x
Management of Companies and Enterprises
60 employed
Key Takeaways
  • Top specialization: Wood Product Manufacturing concentrates at 20.23x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 9 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Sawyer County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$236,200
Median Home Value vs 2019
$712
Rent/Mo
76.7%
Owner-Occ
45.8%
Vacancy
3.9x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$771/mo
1 Bedroom
$801/mo
2 Bedroom
$1,051/mo
3 Bedroom
$1,260/mo
4 Bedroom
$1,392/mo
30% of monthly median household income (~$1,520/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.9x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 76.7% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 45.8% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,520/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
9,998
Working Age (18-64) vs 2019
Mean Commute 5 min below national avg
21.7 min
Work From Home vs 15.1% national
12.7%
Prime-Age Employed (25-54)
77.8%
of prime-age population
Labor force participation rate: 54.2% of working-age population (18-64) 54% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
27.4%
HS Diploma+
93.7%
Regional / Statewide Institutions
Total credentials awarded
36,732/yr
University of Wisconsin-Madison 17,447/yr
University of Wisconsin-Milwaukee 5,987/yr
Marquette University 3,757/yr
Madison Area Technical College 3,280/yr
University of Wisconsin-Whitewater 3,231/yr
University of Wisconsin-Eau Claire 3,030/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
33.7%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
36.3%
Service
18.5%
Sales & Office
19.6%
Construction / Maint.
10.9%
Production / Transport
14.7%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 7,782 employed workers.
Key Takeaways
  • Succession risk is real: 33.7% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 54.2% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Short commutes: 21.7-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 27,191 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Sawyer County shows strong potential for wood product manufacturing attraction, with a 20.23x concentration and 382 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 33.7% of the working-age population within 10 years of retirement age.

The interconnected base across wood product manufacturing, forestry and logging, and animal production and aquaculture creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Sawyer County, Wisconsin, from federal data sources.

What is the population of Sawyer County, Wisconsin?

18,476 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Sawyer County, Wisconsin?

$60,801 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Sawyer County, Wisconsin?

4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Sawyer County, Wisconsin?

$966M (U.S. Bureau of Economic Analysis, CAGDP1).