ExecutivePulse
Official Federal Data

Polk County, Wisconsin

FIPS 55095 · Population 45,555
9 Sources Updated June 22, 2026
$77,219
Median Income
$80,734 national
4.8%
Unemployment
4% national
$2.2B
GDP
24.3%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$77,219
Per Capita
$41,288
Mean Household
$94,913
Poverty Rate
8.2%
Median Income Comparison
Polk County$77,219
Wisconsin$77,485
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 22.6% (10,305 residents) 55-64: 16.8% (7,655 residents) 35-54: 24.1% (10,970 residents) 18-34: 16.6% (7,567 residents) Under 18: 19.9% (9,058 residents) 47 Median Age
Cohorts
Under 18 · 19.9%
18-34 · 16.6%
35-54 · 24.1%
55-64 · 16.8%
65+ · 22.6%
Race & Ethnicity
White93.8%
Black or African American0.3%
Asian0.5%
Hispanic or Latino(any race)2.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94.1%
High School+
National: 89.6%
▲ +4.5 pts
24.3%
Bachelor's+
National: 35.7%
▼ 11.4 pts
7.1%
Graduate+
National: 14.1%
▼ 7.0 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
45,555
Population
23,071
Labor Force
Employed
22,275
Unemployment Rate BLS LAUS 2025 annual
4.8% ▲ +0.5 pts YoY
Mean Commute 3 min above national avg
29.8 min
Work From Home vs 15.1% national
11.8%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 11.4 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 47 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$2.2B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Polk County, Wisconsin, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
3,527 29.3%
$62,032
2Health Care and Social Assistance
2,740 22.8%
$58,325
3Retail Trade
2,091 17.4%
$33,519
4Accommodation and Food Services
1,258 10.5%
$18,343
5Construction
659 5.5%
$64,661
6Administrative and Support and Waste Management
603 5.0%
$35,495
7Wholesale Trade
335 2.8%
$57,473
8Other Services (except Public Administration)
298 2.5%
$41,547
9Arts, Entertainment, and Recreation
257 2.1%
$19,156
10Finance and Insurance
253 2.1%
$83,871
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Key Takeaways
  • Largest sector: Manufacturing employs 3,527 workers (29.3% of tracked sectors), at an average wage of $62,032.
  • Economic scale: Regional GDP of $2.2B (2024).
  • Wage stratification: Finance and Insurance averages $83,871 while Accommodation and Food Services averages $18,343, a 4.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Plastics and Rubber Products Manufacturing
8.63x
607
Animal Production and Aquaculture
7.52x
204
Fabricated Metal Product Manufacturing
5.76x
825
Furniture and Related Product Manufacturing
5.14x
172
Wood Product Manufacturing
4.53x
183
Gasoline Stations and Fuel Dealers
3.94x
415
Electrical Equipment, Appliance Manufacturing
3.45x
150
Food Manufacturing
2.74x
488
Building Material and Garden Supply Retailers
2.50x
344
Hospitals
2.22x
1,239

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
2,425
Cluster Employment
8.63x
Peak LQ
Concentrated Sub-Sectors
Plastics and Rubber Products Manufacturing
8.63x 607
Animal Production and Aquaculture
7.52x 204
Fabricated Metal Product Manufacturing
5.76x 825
Furniture and Related Product Manufacturing
5.14x 172
Wood Product Manufacturing
4.53x 183
Gasoline Stations and Fuel Dealers
3.94x 415
Electrical Equipment, Appliance Manufacturing
3.45x 150
Food Manufacturing
2.74x 488
Building Material and Garden Supply Retailers
2.50x 344
Hospitals
2.22x 1,239

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.16x
Educational Services
51 employed
0.35x
Accommodation
67 employed
Key Takeaways
  • Top specialization: Plastics and Rubber Products Manufacturing concentrates at 8.63x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 4 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Polk County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$271,900
Median Home Value vs 2019
$957
Rent/Mo
81%
Owner-Occ
20.4%
Vacancy
3.5x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$756/mo
1 Bedroom
$836/mo
2 Bedroom
$1,097/mo
3 Bedroom
$1,357/mo
4 Bedroom
$1,669/mo
30% of monthly median household income (~$1,930/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.5x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 81% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 20.4% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,930/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
26,192
Working Age (18-64) vs 2019
Mean Commute 3 min above national avg
29.8 min
Work From Home vs 15.1% national
11.8%
Prime-Age Employed (25-54)
86.6%
of prime-age population
Labor force participation rate: 63.2% of working-age population (18-64) 63% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
24.3%
HS Diploma+
94.1%
Regional / Statewide Institutions
Total credentials awarded
36,732/yr
University of Wisconsin-Madison 17,447/yr
University of Wisconsin-Milwaukee 5,987/yr
Marquette University 3,757/yr
Madison Area Technical College 3,280/yr
University of Wisconsin-Whitewater 3,231/yr
University of Wisconsin-Eau Claire 3,030/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
29.2%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
34.4%
Service
13%
Sales & Office
17.3%
Construction / Maint.
12.8%
Production / Transport
22.5%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 22,275 employed workers.
Key Takeaways
  • Succession risk is real: 29.2% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 27,191 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Polk County shows strong potential for plastics and rubber products manufacturing attraction, with a 8.63x concentration and 607 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 29.2% of the working-age population within 10 years of retirement age.

The interconnected base across plastics and rubber products manufacturing, animal production and aquaculture, and fabricated metal product manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Polk County, Wisconsin, from federal data sources.

What is the population of Polk County, Wisconsin?

45,555 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Polk County, Wisconsin?

$77,219 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Polk County, Wisconsin?

4.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Polk County, Wisconsin?

$2.2B (U.S. Bureau of Economic Analysis, CAGDP1).