ExecutivePulse
Official Federal Data

Ozaukee County, Wisconsin

FIPS 55089 · Milwaukee-Waukesha, WI · Population 92,966
9 Sources Updated June 22, 2026
$96,996
Median Income
$80,734 national
2.8%
Unemployment
4% national
$7.1B
GDP
51.2%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$96,996
Per Capita
$59,040
Mean Household
$138,958
Poverty Rate
5%
Median Income Comparison
Ozaukee County$96,996
Wisconsin$77,485
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 21.6% (20,105 residents) 55-64: 14.7% (13,650 residents) 35-54: 24.8% (23,060 residents) 18-34: 18% (16,696 residents) Under 18: 20.9% (19,455 residents) 44 Median Age
Cohorts
Under 18 · 20.9%
18-34 · 18%
35-54 · 24.8%
55-64 · 14.7%
65+ · 21.6%
Race & Ethnicity
White89.6%
Black or African American1.5%
Asian2.2%
Hispanic or Latino(any race)3.7%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
97.8%
High School+
National: 89.6%
▲ +8.2 pts
51.2%
Bachelor's+
National: 35.7%
▲ +15.5 pts
19%
Graduate+
National: 14.1%
▲ +4.9 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
92,966
Population
49,975
Labor Force
Employed
48,580
Unemployment Rate BLS LAUS 2025 annual
2.8% ▲ +0.3 pts YoY
Mean Commute 4 min below national avg
22.8 min
Work From Home vs 15.1% national
17.5%
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 15.5 pts, supports knowledge-economy and tech attraction.
  • Aging population: Median age of 44 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$7.1B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Ozaukee County, Wisconsin, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
7,498 23.0%
$81,308
2Health Care and Social Assistance
7,156 22.0%
$62,992
3Retail Trade
4,571 14.0%
$35,456
4Accommodation and Food Services
3,949 12.1%
$21,127
5Professional, Scientific, and Technical Services
2,083 6.4%
$90,199
6Administrative and Support and Waste Management
1,742 5.3%
$49,818
7Educational Services
1,584 4.9%
$33,860
8Wholesale Trade
1,396 4.3%
$99,021
9Construction
1,385 4.3%
$71,247
10Other Services (except Public Administration)
1,224 3.8%
$42,473
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Key Takeaways
  • Largest sector: Manufacturing employs 7,498 workers (23% of tracked sectors), at an average wage of $81,308.
  • Economic scale: Regional GDP of $7.1B (2024).
  • Wage stratification: Wholesale Trade averages $99,021 while Accommodation and Food Services averages $21,127, a 4.7x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Primary Metal Manufacturing
8.44x
798
Fabricated Metal Product Manufacturing
4.70x
1,748
Machinery Manufacturing
3.41x
966
Chemical Manufacturing
2.88x
670
Miscellaneous Manufacturing
2.68x
427
Plastics and Rubber Products Manufacturing
2.27x
415
Amusement, Gambling, and Recreation Industries
1.90x
946
Educational Services
1.87x
1,584
Animal Production and Aquaculture
1.86x
131
Personal and Laundry Services
1.81x
747

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
5,024
Cluster Employment
8.44x
Peak LQ
Concentrated Sub-Sectors
Primary Metal Manufacturing
8.44x 798
Fabricated Metal Product Manufacturing
4.70x 1,748
Machinery Manufacturing
3.41x 966
Chemical Manufacturing
2.88x 670
Miscellaneous Manufacturing
2.68x 427
Plastics and Rubber Products Manufacturing
2.27x 415
Amusement, Gambling, and Recreation Industries
1.90x 946
Educational Services
1.87x 1,584
Animal Production and Aquaculture
1.86x 131
Personal and Laundry Services
1.81x 747

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.17x
Heavy and Civil Engineering Construction
52 employed
0.23x
Publishing Industries and Telecommunications
54 employed
0.41x
Transportation Equipment Manufacturing
184 employed
0.42x
Accommodation
210 employed
0.46x
Computer and Electronic Product Manufacturing
119 employed
Key Takeaways
  • Top specialization: Primary Metal Manufacturing concentrates at 8.44x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Ozaukee County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$390,200
Median Home Value vs 2019
$1,154
Rent/Mo
72.9%
Owner-Occ
3.9%
Vacancy
4.0x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,027/mo
1 Bedroom
$1,119/mo
2 Bedroom
$1,338/mo
3 Bedroom
$1,648/mo
4 Bedroom
$1,784/mo
30% of monthly median household income (~$2,425/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 72.9% owner-occupied; rental supply may be tight for incoming workers.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,425/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
53,406
Working Age (18-64) vs 2019
Mean Commute 4 min below national avg
22.8 min
Work From Home vs 15.1% national
17.5%
Prime-Age Employed (25-54)
86.8%
of prime-age population
Labor force participation rate: 68% of working-age population (18-64) 68% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
51.2%
HS Diploma+
97.8%
Regional / Statewide Institutions
Total credentials awarded
36,732/yr
University of Wisconsin-Madison 17,447/yr
University of Wisconsin-Milwaukee 5,987/yr
Marquette University 3,757/yr
Madison Area Technical College 3,280/yr
University of Wisconsin-Whitewater 3,231/yr
University of Wisconsin-Eau Claire 3,030/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
25.6%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
49.8%
Service
12.3%
Sales & Office
19.1%
Construction / Maint.
5.9%
Production / Transport
12.8%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 48,580 employed workers.
Key Takeaways
  • Succession risk is real: 25.6% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 27,191 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Ozaukee County shows strong potential for primary metal manufacturing attraction, with a 8.44x concentration and 798 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 25.6% of the working-age population within 10 years of retirement age.

The interconnected base across primary metal manufacturing, fabricated metal product manufacturing, and machinery manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Ozaukee County, Wisconsin, from federal data sources.

What is the population of Ozaukee County, Wisconsin?

92,966 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Ozaukee County, Wisconsin?

$96,996 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Ozaukee County, Wisconsin?

2.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Ozaukee County, Wisconsin?

$7.1B (U.S. Bureau of Economic Analysis, CAGDP1).