ExecutivePulse
Official Federal Data

Kewaunee County, Wisconsin

FIPS 55061 · Green Bay, WI · Population 20,664
9 Sources Updated June 22, 2026
$82,725
Median Income
$80,734 national
2.8%
Unemployment
4% national
$1.1B
GDP
21.9%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$82,725
Per Capita
$41,026
Mean Household
$98,858
Poverty Rate
7.6%
Median Income Comparison
Kewaunee County$82,725
Wisconsin$77,485
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 22.2% (4,582 residents) 55-64: 15.4% (3,179 residents) 35-54: 23.8% (4,919 residents) 18-34: 17.8% (3,676 residents) Under 18: 20.8% (4,308 residents) 45 Median Age
Cohorts
Under 18 · 20.8%
18-34 · 17.8%
35-54 · 23.8%
55-64 · 15.4%
65+ · 22.2%
Race & Ethnicity
White92.6%
Black or African American0.4%
Asian0.8%
Hispanic or Latino(any race)4.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94.5%
High School+
National: 89.6%
▲ +4.9 pts
21.9%
Bachelor's+
National: 35.7%
▼ 13.8 pts
7.3%
Graduate+
National: 14.1%
▼ 6.8 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
20,664
Population
10,792
Labor Force
Employed
10,622
Unemployment Rate BLS LAUS 2025 annual
2.8% ▲ +0.4 pts YoY
Mean Commute 2 min below national avg
24.1 min
Work From Home vs 15.1% national
10.2%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 13.8 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 45 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.1B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Kewaunee County, Wisconsin, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
1,568 43.7%
$62,126
2Retail Trade
536 14.9%
$33,207
3Construction
412 11.5%
$74,298
4Accommodation and Food Services
397 11.1%
$13,963
5Wholesale Trade
213 5.9%
$104,514
6Administrative and Support and Waste Management
213 5.9%
$69,221
7Finance and Insurance
147 4.1%
$73,441
8Arts, Entertainment, and Recreation
103 2.9%
$13,739
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Key Takeaways
  • Largest sector: Manufacturing employs 1,568 workers (43.7% of tracked sectors), at an average wage of $62,126.
  • Economic scale: Regional GDP of $1.1B (2024).
  • Wage stratification: Wholesale Trade averages $104,514 while Arts, Entertainment, and Recreation averages $13,739, a 7.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Animal Production and Aquaculture
72.91x
867
Fabricated Metal Product Manufacturing
10.14x
637
Crop Production
9.62x
224
Furniture and Related Product Manufacturing
7.42x
109
3.12x
3,113
Food Manufacturing
3.08x
241
Beverage and Tobacco Product Manufacturing
2.84x
41
Gasoline Stations and Fuel Dealers
2.43x
112
Truck Transportation
1.83x
119
Construction of Buildings
1.64x
134

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,113
Cluster Employment
3.12x
Peak LQ
Concentrated Sub-Sectors
Animal Production and Aquaculture
72.91x 867
Fabricated Metal Product Manufacturing
10.14x 637
Crop Production
9.62x 224
Furniture and Related Product Manufacturing
7.42x 109
3.12x 3,113
Food Manufacturing
3.08x 241
Beverage and Tobacco Product Manufacturing
2.84x 41
Gasoline Stations and Fuel Dealers
2.43x 112
Truck Transportation
1.83x 119
Construction of Buildings
1.64x 134

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.34x
Ambulatory Health Care Services
134 employed
0.43x
Merchant Wholesalers, Durable Goods
64 employed
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 72.91x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 7 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Kewaunee County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$222,200
Median Home Value vs 2019
$847
Rent/Mo
86.5%
Owner-Occ
10.8%
Vacancy
2.7x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$867/mo
1 Bedroom
$931/mo
2 Bedroom
$1,164/mo
3 Bedroom
$1,545/mo
4 Bedroom
$1,618/mo
30% of monthly median household income (~$2,068/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.7x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 86.5% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 10.8% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,068/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
11,774
Working Age (18-64) vs 2019
Mean Commute 2 min below national avg
24.1 min
Work From Home vs 15.1% national
10.2%
Prime-Age Employed (25-54)
88.2%
of prime-age population
Labor force participation rate: 66% of working-age population (18-64) 66% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
21.9%
HS Diploma+
94.5%
Regional / Statewide Institutions
Total credentials awarded
36,732/yr
University of Wisconsin-Madison 17,447/yr
University of Wisconsin-Milwaukee 5,987/yr
Marquette University 3,757/yr
Madison Area Technical College 3,280/yr
University of Wisconsin-Whitewater 3,231/yr
University of Wisconsin-Eau Claire 3,030/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
27%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
32.5%
Service
15.3%
Sales & Office
16.7%
Construction / Maint.
15.2%
Production / Transport
20.2%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 10,622 employed workers.
Key Takeaways
  • Succession risk is real: 27% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 27,191 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Kewaunee County shows strong potential for animal production and aquaculture attraction, with a 72.91x concentration and 867 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 27% of the working-age population within 10 years of retirement age.

The interconnected base across animal production and aquaculture, fabricated metal product manufacturing, and crop production creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Kewaunee County, Wisconsin, from federal data sources.

What is the population of Kewaunee County, Wisconsin?

20,664 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Kewaunee County, Wisconsin?

$82,725 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Kewaunee County, Wisconsin?

2.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Kewaunee County, Wisconsin?

$1.1B (U.S. Bureau of Economic Analysis, CAGDP1).