Official Federal Data
Kenosha County, Wisconsin
FIPS 55059 · Kenosha, WI · Population 168,438
9 Sources
Updated June 22, 2026
$81,239 ▲
Median Income
$80,734 national
3.4% ▲
Unemployment
4% national
$10.4B ▲
GDP
31.2% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$81,239 ▲
Per Capita
$42,757 ▲
Mean Household
$103,301 ▲
Poverty Rate
10.5% ▼
Median Income Comparison
Kenosha County$81,239
Wisconsin$77,485
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 21.7%
18-34 · 22.7%
35-54 · 25.4%
55-64 · 14.4%
65+ · 15.8%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
92%
High School+
National: 89.6%
▲ +2.4 pts
31.2%
Bachelor's+
National: 35.7%
▼ 4.5 pts
10.8%
Graduate+
National: 14.1%
▼ 3.3 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
168,438
Population
91,269
Labor Force
Employed
87,059
Unemployment Rate BLS LAUS 2025 annual
3.4% ▲ +0.2 pts YoY
Mean Commute 1 min below national avg
25.1 min
Work From Home vs 15.1% national
10.7%
Key Takeaways
- Broadly in line with U.S. norms across income, poverty, and education.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Transportation and Warehousing employs 10,203 workers (17.4% of tracked sectors), at an average wage of $51,282.
- Economic scale: Regional GDP of $10.4B (2024).
- Wage stratification: Management of Companies and Enterprises averages $171,945 while Accommodation and Food Services averages $22,023, a 7.8x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?
Get Deeper Trends
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Transportation & Warehousing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
8,358
Cluster Employment
9.01x
Peak LQ
Concentrated Sub-Sectors
Warehousing and Storage
9.01x 8,358
Paper Manufacturing
4.41x 756
Plastics and Rubber Products Manufacturing
3.59x 1,227
Electrical Equipment, Appliance Manufacturing
3.52x 742
Merchant Wholesalers, Nondurable Goods
3.26x 3,483
Food Manufacturing
2.85x 2,468
Management of Companies and Enterprises
2.24x 2,845
Chemical Manufacturing
2.08x 906
Fabricated Metal Product Manufacturing
2.02x 1,406
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.01x 1,119
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.15x
Securities, Commodity Contracts, Investments
83 employed
0.16x
Publishing Industries and Telecommunications
68 employed
0.19x
Insurance Carriers and Related Activities
235 employed
0.26x
Accommodation
242 employed
0.27x
Professional, Scientific, and Technical Services
1,393 employed
0.30x
Printing and Related Support Activities
50 employed
Key Takeaways
- Top specialization: Warehousing and Storage concentrates at 9.01x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$265,500 ▲
Median Home Value vs 2019
$1,219 ▲
Rent/Mo
66.7% ▲
Owner-Occ
6.5% ▼
Vacancy
3.3x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$1,085/mo
1 Bedroom
$1,092/mo
2 Bedroom
$1,402/mo
3 Bedroom
$1,899/mo
4 Bedroom
$2,174/mo
30% of monthly median household income (~$2,031/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 3.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,031/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
105,180 ▼
Working Age (18-64) vs 2019
Mean Commute 1 min below national avg
25.1 min
Work From Home vs 15.1% national
10.7%
Prime-Age Employed (25-54)
83.7%
of prime-age population
▼ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
31.2% ▲
HS Diploma+
92% ▲
Regional / Statewide Institutions
Total credentials awarded
36,732/yr
17,447/yr
5,987/yr
3,757/yr
3,280/yr
3,231/yr
3,030/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
23%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
38.8%
Service
15.7%
Sales & Office
19.8%
Construction / Maint.
7.8%
Production / Transport
17.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 87,059 employed workers.
Key Takeaways
- Succession risk is real: 23% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 27,191 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Kenosha County shows strong potential for warehousing and storage attraction, with a 9.01x concentration and 8,358 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23% of the working-age population within 10 years of retirement age.
The interconnected base across warehousing and storage, paper manufacturing, and plastics and rubber products manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoAvailable as premium offerings.
Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Kenosha County, Wisconsin, from federal data sources.
What is the population of Kenosha County, Wisconsin?
168,438 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Kenosha County, Wisconsin?
$81,239 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Kenosha County, Wisconsin?
3.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Kenosha County, Wisconsin?
$10.4B (U.S. Bureau of Economic Analysis, CAGDP1).
Kenosha County, WI: Public data. Imagine the full platform.
Get a Demo →