ExecutivePulse
Official Federal Data

Jackson County, Wisconsin

FIPS 55053 · Population 20,981
9 Sources Updated June 22, 2026
$68,110
Median Income
$80,734 national
4.1%
Unemployment
4% national
$1.4B
GDP
15.9%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$68,110
Per Capita
$34,930
Mean Household
$84,451
Poverty Rate
12.4%
Median Income Comparison
Jackson County$68,110
Wisconsin$77,485
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 20.5% (4,292 residents) 55-64: 15.2% (3,182 residents) 35-54: 24.3% (5,098 residents) 18-34: 19% (3,991 residents) Under 18: 21.1% (4,418 residents) 43 Median Age
Cohorts
Under 18 · 21.1%
18-34 · 19%
35-54 · 24.3%
55-64 · 15.2%
65+ · 20.5%
Race & Ethnicity
White86%
Black or African American2.1%
Asian0.5%
Hispanic or Latino(any race)3.7%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
92.1%
High School+
National: 89.6%
▲ +2.5 pts
15.9%
Bachelor's+
National: 35.7%
▼ 19.8 pts
5.6%
Graduate+
National: 14.1%
▼ 8.5 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
20,981
Population
9,823
Labor Force
Employed
9,339
Unemployment Rate BLS LAUS 2025 annual
4.1% ▲ +0.3 pts YoY
Mean Commute
25.9 min
Work From Home vs 15.1% national
7.5%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 19.8 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.4B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Jackson County, Wisconsin, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
825 22.6%
$29,179
2Manufacturing
691 18.9%
$59,248
3Transportation and Warehousing
669 18.3%
$55,299
4Construction
515 14.1%
$103,471
5Agriculture, Forestry, Fishing and Hunting
355 9.7%
$49,424
6Finance and Insurance
174 4.8%
$56,735
7Mining, Quarrying, and Oil and Gas Extraction
138 3.8%
$68,367
8Wholesale Trade
112 3.1%
$54,646
9Other Services (except Public Administration)
96 2.6%
$28,189
10Administrative and Support and Waste Management
83 2.3%
$42,463
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Key Takeaways
  • Largest sector: Retail Trade employs 825 workers (22.6% of tracked sectors), at an average wage of $29,179.
  • Economic scale: Regional GDP of $1.4B (2024).
  • Wage stratification: Construction averages $103,471 while Other Services (except Public Administration) averages $28,189, a 3.7x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Mining (except Oil and Gas)
15.09x
138
Animal Production and Aquaculture
10.28x
135
Truck Transportation
9.12x
656
Crop Production
7.50x
193
Forestry and Logging
6.29x
14
Gasoline Stations and Fuel Dealers
5.36x
273
Wood Product Manufacturing
2.92x
57
1.54x
1,699

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,699
Cluster Employment
1.54x
Peak LQ
Concentrated Sub-Sectors
Mining (except Oil and Gas)
15.09x 138
Animal Production and Aquaculture
10.28x 135
Truck Transportation
9.12x 656
Crop Production
7.50x 193
Forestry and Logging
6.29x 14
Gasoline Stations and Fuel Dealers
5.36x 273
Wood Product Manufacturing
2.92x 57
1.54x 1,699

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.15x
Professional, Scientific, and Technical Services
80 employed
0.34x
Specialty Trade Contractors
87 employed
0.34x
Food and Beverage Retailers
54 employed
Key Takeaways
  • Top specialization: Mining (except Oil and Gas) concentrates at 15.09x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Jackson County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$196,100
Median Home Value vs 2019
$787
Rent/Mo
80.1%
Owner-Occ
15.1%
Vacancy
2.9x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$671/mo
1 Bedroom
$787/mo
2 Bedroom
$973/mo
3 Bedroom
$1,167/mo
4 Bedroom
$1,479/mo
30% of monthly median household income (~$1,703/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.9x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 80.1% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 15.1% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,703/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
12,271
Working Age (18-64) vs 2019
Mean Commute
25.9 min
Work From Home vs 15.1% national
7.5%
Prime-Age Employed (25-54)
74.2%
of prime-age population
Labor force participation rate: 59.3% of working-age population (18-64) 59% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
15.9%
HS Diploma+
92.1%
Regional / Statewide Institutions
Total credentials awarded
36,732/yr
University of Wisconsin-Madison 17,447/yr
University of Wisconsin-Milwaukee 5,987/yr
Marquette University 3,757/yr
Madison Area Technical College 3,280/yr
University of Wisconsin-Whitewater 3,231/yr
University of Wisconsin-Eau Claire 3,030/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
25.9%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
29%
Service
18.8%
Sales & Office
18.5%
Construction / Maint.
13.3%
Production / Transport
20.4%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 9,339 employed workers.
Key Takeaways
  • Succession risk is real: 25.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 59.3% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 27,191 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Jackson County shows strong potential for mining (except oil and gas) attraction, with a 15.09x concentration and 138 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 25.9% of the working-age population within 10 years of retirement age.

The interconnected base across mining (except oil and gas), animal production and aquaculture, and truck transportation creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Jackson County, Wisconsin, from federal data sources.

What is the population of Jackson County, Wisconsin?

20,981 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Jackson County, Wisconsin?

$68,110 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Jackson County, Wisconsin?

4.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Jackson County, Wisconsin?

$1.4B (U.S. Bureau of Economic Analysis, CAGDP1).