Official Federal Data
Brown County, Wisconsin
FIPS 55009 · Green Bay, WI · Population 270,892
9 Sources
Updated June 22, 2026
$79,649 ▲
Median Income
$80,734 national
2.9% ▲
Unemployment
4% national
$25.7B ▲
GDP
33.5% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$79,649 ▲
Per Capita
$42,366 ▲
Mean Household
$102,662 ▲
Poverty Rate
9.1% ▼
Median Income Comparison
Brown County$79,649
Wisconsin$77,485
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 23%
18-34 · 22.5%
35-54 · 25.1%
55-64 · 13.1%
65+ · 16.4%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
93.6%
High School+
National: 89.6%
▲ +4.0 pts
33.5%
Bachelor's+
National: 35.7%
▼ 2.2 pts
10.3%
Graduate+
National: 14.1%
▼ 3.8 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
270,892
Population
146,797
Labor Force
Employed
142,941
Unemployment Rate BLS LAUS 2025 annual
2.9% ▲ +0.3 pts YoY
Mean Commute 7 min below national avg
19.6 min
Work From Home vs 15.1% national
12.6%
Key Takeaways
- Broadly in line with U.S. norms across income, poverty, and education.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Manufacturing employs 29,384 workers (23.6% of tracked sectors), at an average wage of $70,709.
- Economic scale: Regional GDP of $25.7B (2024).
- Wage stratification: Finance and Insurance averages $95,488 while Accommodation and Food Services averages $22,666, a 4.2x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
24,981
Cluster Employment
14.85x
Peak LQ
Concentrated Sub-Sectors
Paper Manufacturing
14.85x 5,370
Printing and Related Support Activities
8.26x 2,930
Textile Mills
6.36x 532
Furniture and Related Product Manufacturing
5.86x 2,012
Food Manufacturing
4.35x 7,951
Truck Transportation
2.97x 4,518
Animal Production and Aquaculture
2.91x 809
Performing Arts, Spectator Sports, and Related
2.82x 1,676
Fabricated Metal Product Manufacturing
2.54x 3,729
Machinery Manufacturing
2.19x 2,457
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.11x
Computer and Electronic Product Manufacturing
118 employed
0.13x
Transportation Equipment Manufacturing
226 employed
0.17x
Air Transportation
98 employed
0.21x
Crop Production
113 employed
0.30x
Warehousing and Storage
584 employed
0.30x
Publishing Industries and Telecommunications
272 employed
0.41x
Mining (except Oil and Gas)
80 employed
0.42x
Educational Services
1,401 employed
Key Takeaways
- Top specialization: Paper Manufacturing concentrates at 14.85x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$266,000 ▲
Median Home Value vs 2019
$1,031 ▲
Rent/Mo
66% ▲
Owner-Occ
3.9% ▼
Vacancy
3.3x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$867/mo
1 Bedroom
$931/mo
2 Bedroom
$1,164/mo
3 Bedroom
$1,545/mo
4 Bedroom
$1,618/mo
30% of monthly median household income (~$1,991/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 3.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,991/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
164,308 ▲
Working Age (18-64) vs 2019
Mean Commute 7 min below national avg
19.6 min
Work From Home vs 15.1% national
12.6%
Prime-Age Employed (25-54)
87.1%
of prime-age population
▼ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
33.5% ▲
HS Diploma+
93.6% ▲
Regional / Statewide Institutions
Total credentials awarded
36,732/yr
17,447/yr
5,987/yr
3,757/yr
3,280/yr
3,231/yr
3,030/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
21.6%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
39.3%
Service
14.9%
Sales & Office
20.5%
Construction / Maint.
7.6%
Production / Transport
17.7%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 142,941 employed workers.
Key Takeaways
- Short commutes: 19.6-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 27,191 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Brown County shows strong potential for paper manufacturing attraction, with a 14.85x concentration and 5,370 jobs in this sub-sector. It ranks in the top decile nationally.
The interconnected base across paper manufacturing, printing and related support activities, and textile mills creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Brown County, Wisconsin, from federal data sources.
What is the population of Brown County, Wisconsin?
270,892 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Brown County, Wisconsin?
$79,649 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Brown County, Wisconsin?
2.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Brown County, Wisconsin?
$25.7B (U.S. Bureau of Economic Analysis, CAGDP1).
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