ExecutivePulse
Official Federal Data

Bayfield County, Wisconsin

FIPS 55007 · Population 16,575
9 Sources Updated June 22, 2026
$71,151
Median Income
$80,734 national
4.6%
Unemployment
4% national
$587M
GDP
35%
Bachelor's+
35.7% national
Small population: 16,575 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$71,151
Per Capita
$41,199
Mean Household
$89,755
Poverty Rate
9.8% approx.
Median Income Comparison
Bayfield County$71,151
Wisconsin$77,485
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 31.3% (5,185 residents) 55-64: 18.1% (3,006 residents) 35-54: 20.9% (3,467 residents) 18-34: 13.3% (2,210 residents) Under 18: 16.3% (2,707 residents) 55 Median Age
Cohorts
Under 18 · 16.3%
18-34 · 13.3%
35-54 · 20.9%
55-64 · 18.1%
65+ · 31.3%
Race & Ethnicity
White84.1%
Black or African American0.8%
Asian0.6%
Hispanic or Latino(any race)2.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
96%
High School+
National: 89.6%
▲ +6.4 pts
35%
Bachelor's+
National: 35.7%
▼ 0.7 pts
13.2%
Graduate+
National: 14.1%
▼ 0.9 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
16,575
Population
7,511
Labor Force
Employed
7,227
Unemployment Rate BLS LAUS 2025 annual
4.6% ▲ +0.5 pts YoY
Mean Commute 3 min below national avg
23.3 min
Work From Home vs 15.1% national
13.4%
Key Takeaways
  • Aging population: Median age of 55 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$587M
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Bayfield County, Wisconsin, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
684 39.4%
$22,235
2Retail Trade
447 25.8%
$42,393
3Construction
370 21.3%
$96,934
4Arts, Entertainment, and Recreation
159 9.2%
$31,095
5Other Services (except Public Administration)
74 4.3%
$36,765
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Key Takeaways
  • Largest sector: Accommodation and Food Services employs 684 workers (39.4% of tracked sectors), at an average wage of $22,235.
  • Economic scale: Regional GDP of $587M (2024).
  • Wage stratification: Construction averages $96,934 while Accommodation and Food Services averages $22,235, a 4.4x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Forestry and Logging
9.52x
12
Accommodation
5.47x
289
Crop Production
4.12x
60
Telecommunications
3.79x
62
Building Material and Garden Supply Retailers
3.55x
134
Gasoline Stations and Fuel Dealers
2.63x
76
Amusement, Gambling, and Recreation Industries
2.36x
124
Machinery Manufacturing
2.04x
61
Specialty Trade Contractors
1.89x
271
Beverage and Tobacco Product Manufacturing
1.66x
15

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Accommodation & Food Services Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
289
Cluster Employment
5.47x
Peak LQ
Concentrated Sub-Sectors
Forestry and Logging
9.52x 12
Accommodation
5.47x 289
Crop Production
4.12x 60
Telecommunications
3.79x 62
Building Material and Garden Supply Retailers
3.55x 134
Gasoline Stations and Fuel Dealers
2.63x 76
Amusement, Gambling, and Recreation Industries
2.36x 124
Machinery Manufacturing
2.04x 61
Specialty Trade Contractors
1.89x 271
Beverage and Tobacco Product Manufacturing
1.66x 15

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Forestry and Logging concentrates at 9.52x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
Source: BLS QCEW sub-sector Location Quotients.
Bayfield County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$240,800
Median Home Value vs 2019
$812
Rent/Mo
83.9%
Owner-Occ
44.3%
Vacancy
3.4x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$671/mo
1 Bedroom
$742/mo
2 Bedroom
$973/mo
3 Bedroom
$1,283/mo
4 Bedroom
$1,288/mo
30% of monthly median household income (~$1,779/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.4x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 83.9% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 44.3% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,779/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
8,683
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.3 min
Work From Home vs 15.1% national
13.4%
Prime-Age Employed (25-54)
80.8%
of prime-age population
Labor force participation rate: 54.2% of working-age population (18-64) 54% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
35%
HS Diploma+
96%
Regional / Statewide Institutions
Total credentials awarded
36,732/yr
University of Wisconsin-Madison 17,447/yr
University of Wisconsin-Milwaukee 5,987/yr
Marquette University 3,757/yr
Madison Area Technical College 3,280/yr
University of Wisconsin-Whitewater 3,231/yr
University of Wisconsin-Eau Claire 3,030/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
34.6%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
39.9%
Service
18.6%
Sales & Office
16.5%
Construction / Maint.
11.6%
Production / Transport
13.5%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 7,227 employed workers.
Key Takeaways
  • Succession risk is real: 34.6% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 54.2% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 27,191 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Bayfield County shows strong potential for forestry and logging attraction, with a 9.52x concentration and 12 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 34.6% of the working-age population within 10 years of retirement age.

The interconnected base across forestry and logging, accommodation, and crop production creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Bayfield County, Wisconsin, from federal data sources.

What is the population of Bayfield County, Wisconsin?

16,575 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Bayfield County, Wisconsin?

$71,151 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Bayfield County, Wisconsin?

4.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Bayfield County, Wisconsin?

$587M (U.S. Bureau of Economic Analysis, CAGDP1).