Rich County, Utah
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Talent gap: Bachelor's-or-higher attainment trails the national average by 11.3 pts, relevant for advanced-services attraction strategy.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest sector: Construction employs 102 workers (42.3% of tracked sectors), at an average wage of $56,005.
- Economic scale: Regional GDP of $253M (2024).
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
- Top specialization: Gasoline Stations and Fuel Dealers concentrates at 6.93x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 3 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents
- In line with national: Home value to income ratio of 4.2x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 84.7% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 72.6% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
- Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,975/mo), a clear cost-of-living advantage for workforce attraction.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 23.6% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Short commutes: 21.9-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 68,482 annual credentials.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Rich County shows strong potential for gasoline stations and fuel dealers attraction, with a 6.93x concentration and 50 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.6% of the working-age population within 10 years of retirement age.
The interconnected base across gasoline stations and fuel dealers, construction of buildings, and repair and maintenance creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
Take it further
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Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for Rich County, Utah, from federal data sources.
What is the population of Rich County, Utah?
2,631 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Rich County, Utah?
$79,009 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Rich County, Utah?
3.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Rich County, Utah?
$253M (U.S. Bureau of Economic Analysis, CAGDP1).
