ExecutivePulse
Official Federal Data

Upshur County, Texas

FIPS 48459 · Longview, TX · Population 42,567
9 Sources Updated June 22, 2026
$66,208
Median Income
$80,734 national
4.4%
Unemployment
4% national
$1.2B
GDP
18.2%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$66,208
Per Capita
$33,097
Mean Household
$85,795
Poverty Rate
12.4%
Median Income Comparison
Upshur County$66,208
Texas$78,476
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 18.5% (7,863 residents) 55-64: 14.3% (6,073 residents) 35-54: 23.9% (10,179 residents) 18-34: 19.5% (8,314 residents) Under 18: 23.8% (10,138 residents) 41 Median Age
Cohorts
Under 18 · 23.8%
18-34 · 19.5%
35-54 · 23.9%
55-64 · 14.3%
65+ · 18.5%
Race & Ethnicity
White79.3%
Black or African American7.2%
Asian0.6%
Hispanic or Latino(any race)10.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
87.3%
High School+
National: 89.6%
▼ 2.3 pts
18.2%
Bachelor's+
National: 35.7%
▼ 17.5 pts
5.1%
Graduate+
National: 14.1%
▼ 9.0 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
42,567
Population
19,168
Labor Force
Employed
18,056
Unemployment Rate BLS LAUS 2025 annual
4.4% ▼ 0.1 pts YoY
Mean Commute 4 min above national avg
30.2 min
Work From Home vs 15.1% national
7.8%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 17.5 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.2B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Upshur County, Texas, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
854 17.8%
$41,786
2Retail Trade
853 17.8%
$32,848
3Accommodation and Food Services
834 17.4%
$20,420
4Construction
809 16.9%
$65,626
5Finance and Insurance
295 6.1%
$75,874
6Wholesale Trade
290 6.0%
$58,037
7Information
236 4.9%
$59,861
8Transportation and Warehousing
232 4.8%
$74,637
9Professional, Scientific, and Technical Services
232 4.8%
$81,961
10Utilities
163 3.4%
$93,325
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 854 workers (17.8% of tracked sectors), at an average wage of $41,786.
  • Economic scale: Regional GDP of $1.2B (2024).
  • Wage stratification: Utilities averages $93,325 while Accommodation and Food Services averages $20,420, a 4.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Utilities
5.41x
163
Heavy and Civil Engineering Construction
3.34x
198
Wood Product Manufacturing
2.94x
59
Nursing and Residential Care Facilities
2.91x
498
Truck Transportation
2.72x
201
Gasoline Stations and Fuel Dealers
2.44x
128
Machinery Manufacturing
2.41x
131
General Merchandise Retailers
2.20x
356
Specialty Trade Contractors
2.17x
566
Animal Production and Aquaculture
2.00x
27

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Construction Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
764
Cluster Employment
3.34x
Peak LQ
Concentrated Sub-Sectors
Utilities
5.41x 163
Heavy and Civil Engineering Construction
3.34x 198
Wood Product Manufacturing
2.94x 59
Nursing and Residential Care Facilities
2.91x 498
Truck Transportation
2.72x 201
Gasoline Stations and Fuel Dealers
2.44x 128
Machinery Manufacturing
2.41x 131
General Merchandise Retailers
2.20x 356
Specialty Trade Contractors
2.17x 566
Animal Production and Aquaculture
2.00x 27

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.20x
Social Assistance
50 employed
0.43x
Professional, Scientific, and Technical Services
232 employed
Key Takeaways
  • Top specialization: Utilities concentrates at 5.41x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Upshur County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$167,800
Median Home Value vs 2019
$995
Rent/Mo
80.7%
Owner-Occ
11.1%
Vacancy
2.5x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,007/mo
1 Bedroom
$1,013/mo
2 Bedroom
$1,199/mo
3 Bedroom
$1,606/mo
4 Bedroom
$1,694/mo
30% of monthly median household income (~$1,655/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.5x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 80.7% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 11.1% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,655/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
24,566
Working Age (18-64) vs 2019
Mean Commute 4 min above national avg
30.2 min
Work From Home vs 15.1% national
7.8%
Prime-Age Employed (25-54)
73.9%
of prime-age population
Labor force participation rate: 59.1% of working-age population (18-64) 59% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
18.2%
HS Diploma+
87.3%
Regional / Statewide Institutions
Total credentials awarded
79,681/yr
Texas A&M University-College Station 20,117/yr
The University of Texas at Austin 17,432/yr
Lone Star College System 11,449/yr
Dallas College 10,913/yr
University of Houston 10,852/yr
Texas State University 8,918/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
24.7%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
34.1%
Service
13.8%
Sales & Office
21.8%
Construction / Maint.
14.3%
Production / Transport
16.1%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 18,056 employed workers.
Key Takeaways
  • Succession risk is real: 24.7% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 59.1% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 48,998 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Upshur County shows strong potential for utilities attraction, with a 5.41x concentration and 163 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 24.7% of the working-age population within 10 years of retirement age.

The interconnected base across utilities, heavy and civil engineering construction, and wood product manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Upshur County, Texas, from federal data sources.

What is the population of Upshur County, Texas?

42,567 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Upshur County, Texas?

$66,208 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Upshur County, Texas?

4.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Upshur County, Texas?

$1.2B (U.S. Bureau of Economic Analysis, CAGDP1).