ExecutivePulse
Official Federal Data

Travis County, Texas

FIPS 48453 · Austin-Round Rock-San Marcos, TX · Population 1,330,015
9 Sources Updated June 22, 2026
$99,611
Median Income
$80,734 national
3.4%
Unemployment
4% national
$202.7B
GDP
56.6%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$99,611
Per Capita
$62,607
Mean Household
$143,001
Poverty Rate
10.9%
Median Income Comparison
Travis County$99,611
Texas$78,476
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 11% (146,405 residents) 55-64: 10.2% (136,224 residents) 35-54: 30% (398,832 residents) 18-34: 28.6% (380,416 residents) Under 18: 20.2% (268,138 residents) 36 Median Age
Cohorts
Under 18 · 20.2%
18-34 · 28.6%
35-54 · 30%
55-64 · 10.2%
65+ · 11%
Race & Ethnicity
White54.9%
Black or African American8.2%
Asian8%
Hispanic or Latino(any race)32.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
91.9%
High School+
National: 89.6%
▲ +2.3 pts
56.6%
Bachelor's+
National: 35.7%
▲ +20.9 pts
21.6%
Graduate+
National: 14.1%
▲ +7.5 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
1,330,015
Population
800,593
Labor Force
Employed
763,090
Unemployment Rate BLS LAUS 2025 annual
3.4% ▼ 0.1 pts YoY
Mean Commute 1 min below national avg
25.2 min
Work From Home vs 15.1% national
30.2%
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 20.9 pts, supports knowledge-economy and tech attraction.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$202.7B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Travis County, Texas, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Professional, Scientific, and Technical Services
128,720 19.2%
$164,129
2Health Care and Social Assistance
99,137 14.8%
$75,341
3Accommodation and Food Services
85,954 12.8%
$35,974
4Retail Trade
69,520 10.4%
$53,872
5Administrative and Support and Waste Management
65,825 9.8%
$72,584
6Manufacturing
60,851 9.1%
$136,479
7Construction
52,537 7.8%
$93,106
8Finance and Insurance
38,711 5.8%
$169,392
9Information
38,018 5.7%
$193,829
10Wholesale Trade
31,531 4.7%
$150,566
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Key Takeaways
  • Largest sector: Professional, Scientific, and Technical Services employs 128,720 workers (19.2% of tracked sectors), at an average wage of $164,129.
  • Economic scale: Regional GDP of $202.7B (2024).
  • Wage stratification: Information averages $193,829 while Accommodation and Food Services averages $35,974, a 5.4x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Computing Infrastructure Providers and Data Processing
3.89x
11,267
Computer and Electronic Product Manufacturing
3.88x
23,226
Publishing Industries and Telecommunications
2.91x
15,616
Lessors of Nonfinancial Intangible Assets
2.01x
263
Professional, Scientific, and Technical Services
2.00x
128,720
Securities, Commodity Contracts, Investments
1.63x
10,794
Wholesale Trade Agents and Brokers
1.61x
4,302
Real Estate
1.54x
16,749
Telecommunications
1.53x
5,450

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Professional, Scientific & Technical Services Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
128,720
Cluster Employment
2.00x
Peak LQ
Concentrated Sub-Sectors
Computing Infrastructure Providers and Data Processing
3.89x 11,267
Computer and Electronic Product Manufacturing
3.88x 23,226
Publishing Industries and Telecommunications
2.91x 15,616
Lessors of Nonfinancial Intangible Assets
2.01x 263
Professional, Scientific, and Technical Services
2.00x 128,720
Securities, Commodity Contracts, Investments
1.63x 10,794
Wholesale Trade Agents and Brokers
1.61x 4,302
Real Estate
1.54x 16,749
Telecommunications
1.53x 5,450

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.08x
Petroleum and Coal Products Manufacturing
51 employed
0.10x
Crop Production
313 employed
0.12x
Animal Production and Aquaculture
191 employed
0.13x
Paper Manufacturing
275 employed
0.20x
Textile Product Mills
113 employed
Key Takeaways
  • Top specialization: Computing Infrastructure Providers and Data Processing concentrates at 3.89x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 9 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Travis County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$523,000
Median Home Value vs 2019
$1,744
Rent/Mo
52.1%
Owner-Occ
5.6%
Vacancy
5.3x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,474/mo
1 Bedroom
$1,562/mo
2 Bedroom
$1,852/mo
3 Bedroom
$2,347/mo
4 Bedroom
$2,760/mo
30% of monthly median household income (~$2,490/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Stretched market: Home value to income ratio of 5.3x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,490/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
915,472
Working Age (18-64) vs 2019
Mean Commute 1 min below national avg
25.2 min
Work From Home vs 15.1% national
30.2%
Prime-Age Employed (25-54)
85.8%
of prime-age population
Labor force participation rate: 75.4% of working-age population (18-64) 75% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
56.6%
HS Diploma+
91.9%
Regional / Statewide Institutions
Total credentials awarded
79,681/yr
Texas A&M University-College Station 20,117/yr
The University of Texas at Austin 17,432/yr
Lone Star College System 11,449/yr
Dallas College 10,913/yr
University of Houston 10,852/yr
Texas State University 8,918/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
14.9%
55-64 of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
56.8%
Service
11.9%
Sales & Office
18.1%
Construction / Maint.
5.9%
Production / Transport
7.4%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 763,090 employed workers.
Key Takeaways
  • Strong participation: 75.4% labor force participation among working-age residents indicates an engaged, available workforce.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 48,998 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Travis County shows meaningful potential for computing infrastructure providers and data processing attraction, with a 3.89x concentration and 11,267 jobs in this sub-sector.

The interconnected base across computing infrastructure providers and data processing, computer and electronic product manufacturing, and publishing industries and telecommunications creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Travis County, Texas, from federal data sources.

What is the population of Travis County, Texas?

1,330,015 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Travis County, Texas?

$99,611 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Travis County, Texas?

3.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Travis County, Texas?

$202.7B (U.S. Bureau of Economic Analysis, CAGDP1).