ExecutivePulse
Official Federal Data

Starr County, Texas

FIPS 48427 · Rio Grande City-Roma, TX · Population 66,067
9 Sources Updated June 22, 2026
$37,639
Median Income
$80,734 national
9.5%
Unemployment
4% national
$1.6B
GDP
13.6%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$37,639
Per Capita
$18,829
Mean Household
$58,715
Poverty Rate
33.5%
Median Income Comparison
Starr County$37,639
Texas$78,476
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 11.4% (7,519 residents) 55-64: 8.9% (5,871 residents) 35-54: 22.5% (14,856 residents) 18-34: 24.7% (16,349 residents) Under 18: 32.5% (21,472 residents) 29 Median Age
Cohorts
Under 18 · 32.5%
18-34 · 24.7%
35-54 · 22.5%
55-64 · 8.9%
65+ · 11.4%
Race & Ethnicity
White32.9%
Black or African American0.4%
Asian0.1%
Hispanic or Latino(any race)97.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
60.4%
High School+
National: 89.6%
▼ 29.2 pts
13.6%
Bachelor's+
National: 35.7%
▼ 22.1 pts
4.7%
Graduate+
National: 14.1%
▼ 9.4 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
66,067
Population
26,764
Labor Force
Employed
23,958
Unemployment Rate BLS LAUS 2025 annual
9.5%
Mean Commute 4 min below national avg
22.6 min
Work From Home vs 15.1% national
9.3%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 33.5%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 22.1 pts, relevant for advanced-services attraction strategy.
  • Young population: Median age of 29 is materially below the U.S. norm, a workforce pipeline asset.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.6B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Starr County, Texas, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
1,981 46.1%
$30,717
2Accommodation and Food Services
1,145 26.7%
$17,310
3Transportation and Warehousing
330 7.7%
$46,081
4Finance and Insurance
264 6.1%
$45,603
5Construction
185 4.3%
$72,906
6Utilities
117 2.7%
$80,723
7Other Services (except Public Administration)
85 2.0%
$29,605
8Wholesale Trade
74 1.7%
$31,786
9Agriculture, Forestry, Fishing and Hunting
64 1.5%
$58,277
10Arts, Entertainment, and Recreation
51 1.2%
$41,066
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Key Takeaways
  • Largest sector: Retail Trade employs 1,981 workers (46.1% of tracked sectors), at an average wage of $30,717.
  • Economic scale: Regional GDP of $1.6B (2024).
  • Wage stratification: Utilities averages $80,723 while Accommodation and Food Services averages $17,310, a 4.7x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Ambulatory Health Care Services
3.32x
2,891
Animal Production and Aquaculture
2.45x
64
Food and Beverage Retailers
2.33x
730
Social Assistance
2.14x
1,030
Utilities
2.01x
117
General Merchandise Retailers
1.64x
513
Building Material and Garden Supply Retailers
1.63x
216

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Health Care & Social Assistance Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,921
Cluster Employment
3.32x
Peak LQ
Concentrated Sub-Sectors
Ambulatory Health Care Services
3.32x 2,891
Animal Production and Aquaculture
2.45x 64
Food and Beverage Retailers
2.33x 730
Social Assistance
2.14x 1,030
Utilities
2.01x 117
General Merchandise Retailers
1.64x 513
Building Material and Garden Supply Retailers
1.63x 216

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.07x
Administrative and Support Services
60 employed
0.15x
Specialty Trade Contractors
74 employed
0.16x
Merchant Wholesalers, Durable Goods
52 employed
0.20x
Insurance Carriers and Related Activities
50 employed
Key Takeaways
  • Top specialization: Ambulatory Health Care Services concentrates at 3.32x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 7 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Starr County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$95,100
Median Home Value vs 2019
$726
Rent/Mo
69.5%
Owner-Occ
17.2%
Vacancy
2.5x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$737/mo
1 Bedroom
$742/mo
2 Bedroom
$973/mo
3 Bedroom
$1,353/mo
4 Bedroom
$1,490/mo
30% of monthly median household income (~$941/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.5x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • Elevated vacancy: 17.2% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$941/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
37,076
Working Age (18-64) vs 2019
Mean Commute 4 min below national avg
22.6 min
Work From Home vs 15.1% national
9.3%
Prime-Age Employed (25-54)
73%
of prime-age population
Labor force participation rate: 60% of working-age population (18-64) 60% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
13.6%
HS Diploma+
60.4%
Regional / Statewide Institutions
Total credentials awarded
79,681/yr
Texas A&M University-College Station 20,117/yr
The University of Texas at Austin 17,432/yr
Lone Star College System 11,449/yr
Dallas College 10,913/yr
University of Houston 10,852/yr
Texas State University 8,918/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
15.8%
55-64 of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
24.6%
Service
30.2%
Sales & Office
14.5%
Construction / Maint.
15.4%
Production / Transport
15.3%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 23,958 employed workers.
Key Takeaways
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 48,998 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Starr County shows meaningful potential for ambulatory health care services attraction, with a 3.32x concentration and 2,891 jobs in this sub-sector.

The interconnected base across ambulatory health care services, animal production and aquaculture, and food and beverage retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Starr County, Texas, from federal data sources.

What is the population of Starr County, Texas?

66,067 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Starr County, Texas?

$37,639 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Starr County, Texas?

9.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Starr County, Texas?

$1.6B (U.S. Bureau of Economic Analysis, CAGDP1).