ExecutivePulse
Official Federal Data

Rusk County, Texas

FIPS 48401 · Longview, TX · Population 52,842
9 Sources Updated June 22, 2026
$68,658
Median Income
$80,734 national
4.4%
Unemployment
4% national
$2.8B
GDP
17.5%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$68,658
Per Capita
$33,876
Mean Household
$94,041
Poverty Rate
14.4%
Median Income Comparison
Rusk County$68,658
Texas$78,476
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 17.5% (9,225 residents) 55-64: 12.4% (6,578 residents) 35-54: 25.8% (13,608 residents) 18-34: 21.8% (11,501 residents) Under 18: 22.6% (11,930 residents) 39 Median Age
Cohorts
Under 18 · 22.6%
18-34 · 21.8%
35-54 · 25.8%
55-64 · 12.4%
65+ · 17.5%
Race & Ethnicity
White65.6%
Black or African American13.2%
Asian0.4%
Hispanic or Latino(any race)19.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
84.8%
High School+
National: 89.6%
▼ 4.8 pts
17.5%
Bachelor's+
National: 35.7%
▼ 18.2 pts
5.9%
Graduate+
National: 14.1%
▼ 8.2 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
52,842
Population
22,476
Labor Force
Employed
21,474
Unemployment Rate BLS LAUS 2025 annual
4.4% ▼ 0.1 pts YoY
Mean Commute
26.6 min
Work From Home vs 15.1% national
5.1%
Key Takeaways
  • Elevated poverty: At 14.4%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 18.2 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$2.8B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Rusk County, Texas, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
1,737 18.4%
$39,310
2Manufacturing
1,261 13.3%
$57,353
3Retail Trade
1,218 12.9%
$36,203
4Construction
1,092 11.5%
$51,144
5Accommodation and Food Services
977 10.3%
$22,081
6Administrative and Support and Waste Management
931 9.8%
$50,588
7Mining, Quarrying, and Oil and Gas Extraction
752 8.0%
$97,641
8Finance and Insurance
610 6.4%
$88,731
9Wholesale Trade
501 5.3%
$61,165
10Utilities
380 4.0%
$140,457
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 1,737 workers (18.4% of tracked sectors), at an average wage of $39,310.
  • Economic scale: Regional GDP of $2.8B (2024).
  • Wage stratification: Utilities averages $140,457 while Accommodation and Food Services averages $22,081, a 6.4x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Support Activities for Mining
27.94x
637
Forestry and Logging
21.18x
83
Wood Product Manufacturing
8.26x
284
Utilities
7.37x
380
Mining (except Oil and Gas)
5.72x
92
Heavy and Civil Engineering Construction
5.30x
538
Oil and Gas Extraction
2.30x
23
Credit Intermediation and Related Activities
2.27x
499
Construction of Buildings
2.08x
331
Rental and Leasing Services
1.96x
96

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Construction Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
869
Cluster Employment
5.30x
Peak LQ
Concentrated Sub-Sectors
Support Activities for Mining
27.94x 637
Forestry and Logging
21.18x 83
Wood Product Manufacturing
8.26x 284
Utilities
7.37x 380
Mining (except Oil and Gas)
5.72x 92
Heavy and Civil Engineering Construction
5.30x 538
Oil and Gas Extraction
2.30x 23
Credit Intermediation and Related Activities
2.27x 499
Construction of Buildings
2.08x 331
Rental and Leasing Services
1.96x 96

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.25x
Professional, Scientific, and Technical Services
234 employed
0.36x
Insurance Carriers and Related Activities
81 employed
Key Takeaways
  • Top specialization: Support Activities for Mining concentrates at 27.94x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Rusk County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$171,300
Median Home Value vs 2019
$1,015
Rent/Mo
78.8%
Owner-Occ
15.4%
Vacancy
2.5x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$890/mo
1 Bedroom
$895/mo
2 Bedroom
$1,175/mo
3 Bedroom
$1,451/mo
4 Bedroom
$1,606/mo
30% of monthly median household income (~$1,716/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.5x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 78.8% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 15.4% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,716/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
31,687
Working Age (18-64) vs 2019
Mean Commute
26.6 min
Work From Home vs 15.1% national
5.1%
Prime-Age Employed (25-54)
65.5%
of prime-age population
Labor force participation rate: 54.9% of working-age population (18-64) 55% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
17.5%
HS Diploma+
84.8%
Regional / Statewide Institutions
Total credentials awarded
79,681/yr
Texas A&M University-College Station 20,117/yr
The University of Texas at Austin 17,432/yr
Lone Star College System 11,449/yr
Dallas College 10,913/yr
University of Houston 10,852/yr
Texas State University 8,918/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
20.8%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
31.2%
Service
16.3%
Sales & Office
20.8%
Construction / Maint.
13.8%
Production / Transport
17.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 21,474 employed workers.
Key Takeaways
  • Low participation: 54.9% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 48,998 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Rusk County shows strong potential for support activities for mining attraction, with a 27.94x concentration and 637 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across support activities for mining, forestry and logging, and wood product manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Rusk County, Texas, from federal data sources.

What is the population of Rusk County, Texas?

52,842 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Rusk County, Texas?

$68,658 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Rusk County, Texas?

4.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Rusk County, Texas?

$2.8B (U.S. Bureau of Economic Analysis, CAGDP1).