Official Federal Data
Rockwall County, Texas
FIPS 48397 · Dallas-Fort Worth-Arlington, TX · Population 123,617
9 Sources
Updated June 22, 2026
$127,981 ▲
Median Income
$80,734 national
3.7% ▲
Unemployment
4% national
$7.9B ▲
GDP
44.5% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$127,981 ▲
Per Capita
$55,374 ▲
Mean Household
$162,868 ▲
Poverty Rate
4% ▼
Median Income Comparison
Rockwall County$127,981
Texas$78,476
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 26.5%
18-34 · 19.9%
35-54 · 29.2%
55-64 · 11.8%
65+ · 12.6%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94.4%
High School+
National: 89.6%
▲ +4.8 pts
44.5%
Bachelor's+
National: 35.7%
▲ +8.8 pts
15.6%
Graduate+
National: 14.1%
▲ +1.5 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
123,617
Population
66,507
Labor Force
Employed
63,548
Unemployment Rate BLS LAUS 2025 annual
3.7% ▲ +0.1 pts YoY
Mean Commute 7 min above national avg
33.8 min
Work From Home vs 15.1% national
18.6%
Key Takeaways
- Income premium: Households earn well above the national median, supporting strong retail and housing markets.
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 8.8 pts, supports knowledge-economy and tech attraction.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Retail Trade employs 6,759 workers (19% of tracked sectors), at an average wage of $41,604.
- Economic scale: Regional GDP of $7.9B (2024).
- Wage stratification: Finance and Insurance averages $108,305 while Accommodation and Food Services averages $25,037, a 4.3x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Accommodation & Food Services Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
6,426
Cluster Employment
1.88x
Peak LQ
Concentrated Sub-Sectors
Plastics and Rubber Products Manufacturing
3.80x 747
Heavy and Civil Engineering Construction
2.10x 699
Motor Vehicle and Parts Dealers
1.93x 1,107
General Merchandise Retailers
1.90x 1,727
Food Services and Drinking Places
1.88x 6,426
Food and Beverage Retailers
1.85x 1,684
Private Households
1.82x 105
Personal and Laundry Services
1.75x 776
Specialty Trade Contractors
1.67x 2,447
Fabricated Metal Product Manufacturing
1.57x 627
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
- Top specialization: Plastics and Rubber Products Manufacturing concentrates at 3.80x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$415,500 ▲
Median Home Value vs 2019
$1,992 ▲
Rent/Mo
82.5% ▲
Owner-Occ
5.4% ▲
Vacancy
3.2x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$1,582/mo
1 Bedroom
$1,648/mo
2 Bedroom
$1,931/mo
3 Bedroom
$2,431/mo
4 Bedroom
$3,091/mo
30% of monthly median household income (~$3,200/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 3.2x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 82.5% owner-occupied; rental supply may be tight for incoming workers.
- Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$3,200/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
75,249 ▲
Working Age (18-64) vs 2019
Mean Commute 7 min above national avg
33.8 min
Work From Home vs 15.1% national
18.6%
Prime-Age Employed (25-54)
84.8%
of prime-age population
▲ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
44.5% ▲
HS Diploma+
94.4% ▲
Regional / Statewide Institutions
Total credentials awarded
79,681/yr
20,117/yr
17,432/yr
11,449/yr
10,913/yr
10,852/yr
8,918/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
19.3%
55-64 of working-age population (18-64)
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
50.2%
Service
11.7%
Sales & Office
22.4%
Construction / Maint.
6.7%
Production / Transport
9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 63,548 employed workers.
Key Takeaways
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 48,998 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Rockwall County shows meaningful potential for plastics and rubber products manufacturing attraction, with a 3.80x concentration and 747 jobs in this sub-sector.
The interconnected base across plastics and rubber products manufacturing, heavy and civil engineering construction, and motor vehicle and parts dealers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Rockwall County, Texas, from federal data sources.
What is the population of Rockwall County, Texas?
123,617 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Rockwall County, Texas?
$127,981 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Rockwall County, Texas?
3.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Rockwall County, Texas?
$7.9B (U.S. Bureau of Economic Analysis, CAGDP1).
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