ExecutivePulse
Official Federal Data

Medina County, Texas

FIPS 48325 · San Antonio-New Braunfels, TX · Population 53,547
9 Sources Updated June 22, 2026
$78,074
Median Income
$80,734 national
4.2%
Unemployment
4% national
$1.6B
GDP
23.1%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$78,074
Per Capita
$32,983
Mean Household
$95,735
Poverty Rate
9.6%
Median Income Comparison
Medina County$78,074
Texas$78,476
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 17.7% (9,493 residents) 55-64: 13.3% (7,122 residents) 35-54: 25.5% (13,680 residents) 18-34: 21.1% (11,282 residents) Under 18: 22.4% (11,970 residents) 40 Median Age
Cohorts
Under 18 · 22.4%
18-34 · 21.1%
35-54 · 25.5%
55-64 · 13.3%
65+ · 17.7%
Race & Ethnicity
White58.2%
Black or African American2.9%
Asian0.9%
Hispanic or Latino(any race)51.5%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
86%
High School+
National: 89.6%
▼ 3.6 pts
23.1%
Bachelor's+
National: 35.7%
▼ 12.6 pts
8.4%
Graduate+
National: 14.1%
▼ 5.7 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
53,547
Population
23,203
Labor Force
Employed
22,359
Unemployment Rate BLS LAUS 2025 annual
4.2% ▲ +0.1 pts YoY
Mean Commute 5 min above national avg
31.6 min
Work From Home vs 15.1% national
12.6%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 12.6 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.6B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Medina County, Texas, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
1,746 27.4%
$44,010
2Construction
1,231 19.3%
$70,025
3Accommodation and Food Services
972 15.2%
$19,961
4Health Care and Social Assistance
525 8.2%
$40,737
5Other Services (except Public Administration)
352 5.5%
$36,741
6Wholesale Trade
339 5.3%
$71,027
7Professional, Scientific, and Technical Services
335 5.3%
$58,533
8Finance and Insurance
322 5.1%
$82,897
9Manufacturing
298 4.7%
$42,240
10Agriculture, Forestry, Fishing and Hunting
256 4.0%
$41,513
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Key Takeaways
  • Largest sector: Retail Trade employs 1,746 workers (27.4% of tracked sectors), at an average wage of $44,010.
  • Economic scale: Regional GDP of $1.6B (2024).
  • Wage stratification: Finance and Insurance averages $82,897 while Accommodation and Food Services averages $19,961, a 4.2x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Fishing, Hunting and Trapping
65.90x
36
Mining (except Oil and Gas)
9.02x
124
Heavy and Civil Engineering Construction
5.46x
473
Animal Production and Aquaculture
3.50x
69
Crop Production
3.47x
134
Motor Vehicle and Parts Dealers
2.80x
418
Gasoline Stations and Fuel Dealers
2.31x
177
Construction of Buildings
2.30x
312

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Construction Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
785
Cluster Employment
5.46x
Peak LQ
Concentrated Sub-Sectors
Fishing, Hunting and Trapping
65.90x 36
Mining (except Oil and Gas)
9.02x 124
Heavy and Civil Engineering Construction
5.46x 473
Animal Production and Aquaculture
3.50x 69
Crop Production
3.47x 134
Motor Vehicle and Parts Dealers
2.80x 418
Gasoline Stations and Fuel Dealers
2.31x 177
Construction of Buildings
2.30x 312

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.31x
Insurance Carriers and Related Activities
59 employed
0.35x
Nursing and Residential Care Facilities
88 employed
Key Takeaways
  • Top specialization: Fishing, Hunting and Trapping concentrates at 65.90x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Medina County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$239,600
Median Home Value vs 2019
$1,196
Rent/Mo
83.8%
Owner-Occ
10.5%
Vacancy
3.1x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$905/mo
1 Bedroom
$912/mo
2 Bedroom
$1,196/mo
3 Bedroom
$1,578/mo
4 Bedroom
$1,584/mo
30% of monthly median household income (~$1,952/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 83.8% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 10.5% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,952/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
32,084
Working Age (18-64) vs 2019
Mean Commute 5 min above national avg
31.6 min
Work From Home vs 15.1% national
12.6%
Prime-Age Employed (25-54)
70.7%
of prime-age population
Labor force participation rate: 55.8% of working-age population (18-64) 56% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
23.1%
HS Diploma+
86%
Regional / Statewide Institutions
Total credentials awarded
79,681/yr
Texas A&M University-College Station 20,117/yr
The University of Texas at Austin 17,432/yr
Lone Star College System 11,449/yr
Dallas College 10,913/yr
University of Houston 10,852/yr
Texas State University 8,918/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
22.2%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
39.3%
Service
15.8%
Sales & Office
21.1%
Construction / Maint.
10.9%
Production / Transport
12.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 22,359 employed workers.
Key Takeaways
  • Succession risk is real: 22.2% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 55.8% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 48,998 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Medina County shows strong potential for fishing, hunting and trapping attraction, with a 65.90x concentration and 36 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 22.2% of the working-age population within 10 years of retirement age.

The interconnected base across fishing, hunting and trapping, mining (except oil and gas), and heavy and civil engineering construction creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Medina County, Texas, from federal data sources.

What is the population of Medina County, Texas?

53,547 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Medina County, Texas?

$78,074 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Medina County, Texas?

4.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Medina County, Texas?

$1.6B (U.S. Bureau of Economic Analysis, CAGDP1).