ExecutivePulse
Official Federal Data

Grayson County, Texas

FIPS 48181 · Sherman-Denison, TX · Population 143,337
9 Sources Updated June 22, 2026
$72,182
Median Income
$80,734 national
3.9%
Unemployment
4% national
$8.4B
GDP
23.9%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$72,182
Per Capita
$38,174
Mean Household
$98,000
Poverty Rate
11.2%
Median Income Comparison
Grayson County$72,182
Texas$78,476
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 18.1% (25,876 residents) 55-64: 13.1% (18,836 residents) 35-54: 24.1% (34,519 residents) 18-34: 20.7% (29,655 residents) Under 18: 24% (34,451 residents) 39 Median Age
Cohorts
Under 18 · 24%
18-34 · 20.7%
35-54 · 24.1%
55-64 · 13.1%
65+ · 18.1%
Race & Ethnicity
White76.3%
Black or African American5.2%
Asian1.5%
Hispanic or Latino(any race)16.3%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
89.9%
High School+
National: 89.6%
▲ +0.3 pts
23.9%
Bachelor's+
National: 35.7%
▼ 11.8 pts
7.8%
Graduate+
National: 14.1%
▼ 6.3 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
143,337
Population
70,606
Labor Force
Employed
68,353
Unemployment Rate BLS LAUS 2025 annual
3.9%
Mean Commute 1 min below national avg
25.8 min
Work From Home vs 15.1% national
12.6%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 11.8 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$8.4B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Grayson County, Texas, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
9,540 23.2%
$67,953
2Manufacturing
8,204 20.0%
$81,242
3Retail Trade
6,261 15.2%
$41,273
4Accommodation and Food Services
5,165 12.6%
$23,163
5Construction
3,747 9.1%
$72,994
6Administrative and Support and Waste Management
3,022 7.4%
$52,023
7Professional, Scientific, and Technical Services
1,352 3.3%
$63,771
8Wholesale Trade
1,332 3.2%
$84,290
9Finance and Insurance
1,270 3.1%
$88,873
10Transportation and Warehousing
1,206 2.9%
$64,065
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 9,540 workers (23.2% of tracked sectors), at an average wage of $67,953.
  • Economic scale: Regional GDP of $8.4B (2024).
  • Wage stratification: Finance and Insurance averages $88,873 while Accommodation and Food Services averages $23,163, a 3.8x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Food Manufacturing
4.51x
2,726
Computer and Electronic Product Manufacturing
4.35x
1,479
Heavy and Civil Engineering Construction
2.92x
1,176
Furniture and Related Product Manufacturing
2.90x
329
Fabricated Metal Product Manufacturing
2.87x
1,391
Utilities
1.82x
373
Motor Vehicle and Parts Dealers
1.80x
1,255
Hospitals
1.78x
3,373
Beverage and Tobacco Product Manufacturing
1.63x
182
General Merchandise Retailers
1.63x
1,798

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
6,107
Cluster Employment
4.51x
Peak LQ
Concentrated Sub-Sectors
Food Manufacturing
4.51x 2,726
Computer and Electronic Product Manufacturing
4.35x 1,479
Heavy and Civil Engineering Construction
2.92x 1,176
Furniture and Related Product Manufacturing
2.90x 329
Fabricated Metal Product Manufacturing
2.87x 1,391
Utilities
1.82x 373
Motor Vehicle and Parts Dealers
1.80x 1,255
Hospitals
1.78x 3,373
Beverage and Tobacco Product Manufacturing
1.63x 182
General Merchandise Retailers
1.63x 1,798

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.12x
Management of Companies and Enterprises
106 employed
0.31x
Securities, Commodity Contracts, Investments
116 employed
0.33x
Miscellaneous Manufacturing
68 employed
Key Takeaways
  • Top specialization: Food Manufacturing concentrates at 4.51x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Grayson County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$248,400
Median Home Value vs 2019
$1,310
Rent/Mo
66.8%
Owner-Occ
11.1%
Vacancy
3.4x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,088/mo
1 Bedroom
$1,089/mo
2 Bedroom
$1,351/mo
3 Bedroom
$1,879/mo
4 Bedroom
$2,157/mo
30% of monthly median household income (~$1,805/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.4x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 11.1% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,805/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
83,010
Working Age (18-64) vs 2019
Mean Commute 1 min below national avg
25.8 min
Work From Home vs 15.1% national
12.6%
Prime-Age Employed (25-54)
80.9%
of prime-age population
Labor force participation rate: 64.8% of working-age population (18-64) 65% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
23.9%
HS Diploma+
89.9%
Regional / Statewide Institutions
Total credentials awarded
79,681/yr
Texas A&M University-College Station 20,117/yr
The University of Texas at Austin 17,432/yr
Lone Star College System 11,449/yr
Dallas College 10,913/yr
University of Houston 10,852/yr
Texas State University 8,918/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
22.7%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
34.6%
Service
16.8%
Sales & Office
22.5%
Construction / Maint.
10.7%
Production / Transport
15.4%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 68,353 employed workers.
Key Takeaways
  • Succession risk is real: 22.7% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 48,998 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Grayson County shows meaningful potential for food manufacturing attraction, with a 4.51x concentration and 2,726 jobs in this sub-sector. Near-term succession risk is elevated, with 22.7% of the working-age population within 10 years of retirement age.

The interconnected base across food manufacturing, computer and electronic product manufacturing, and heavy and civil engineering construction creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Grayson County, Texas, from federal data sources.

What is the population of Grayson County, Texas?

143,337 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Grayson County, Texas?

$72,182 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Grayson County, Texas?

3.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Grayson County, Texas?

$8.4B (U.S. Bureau of Economic Analysis, CAGDP1).