ExecutivePulse
Official Federal Data

Deaf Smith County, Texas

FIPS 48117 · Hereford, TX · Population 18,460
9 Sources Updated June 22, 2026
$60,799
Median Income
$80,734 national
3.4%
Unemployment
4% national
$2.1B
GDP
11.4%
Bachelor's+
35.7% national
Small population: 18,460 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$60,799
Per Capita
$25,625
Mean Household
$75,276
Poverty Rate
17.7% approx.
Median Income Comparison
Deaf Smith County$60,799
Texas$78,476
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 13.2% (2,435 residents) 55-64: 9.7% (1,794 residents) 35-54: 22.3% (4,110 residents) 18-34: 23.4% (4,327 residents) Under 18: 31.4% (5,794 residents) 31 Median Age
Cohorts
Under 18 · 31.4%
18-34 · 23.4%
35-54 · 22.3%
55-64 · 9.7%
65+ · 13.2%
Race & Ethnicity
White40.5%
Black or African American2.6%
Asian0.1%
Hispanic or Latino(any race)76.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
70.2%
High School+
National: 89.6%
▼ 19.4 pts
11.4%
Bachelor's+
National: 35.7%
▼ 24.3 pts
3.2%
Graduate+
National: 14.1%
▼ 10.9 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
18,460
Population
8,689
Labor Force
Employed
8,389
Unemployment Rate BLS LAUS 2025 annual
3.4% ▲ +0.1 pts YoY
Mean Commute 10 min below national avg
16.6 min
Work From Home vs 15.1% national
2.5%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 17.7%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 24.3 pts, relevant for advanced-services attraction strategy.
  • Young population: Median age of 31 is materially below the U.S. norm, a workforce pipeline asset.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$2.1B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Deaf Smith County, Texas, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
2,070 41.5%
$58,786
2Retail Trade
911 18.2%
$40,278
3Accommodation and Food Services
490 9.8%
$19,681
4Wholesale Trade
423 8.5%
$87,932
5Transportation and Warehousing
262 5.2%
$63,591
6Construction
255 5.1%
$72,290
7Other Services (except Public Administration)
228 4.6%
$49,704
8Finance and Insurance
198 4.0%
$70,152
9Utilities
80 1.6%
$131,318
10Administrative and Support and Waste Management
76 1.5%
$38,360
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Key Takeaways
  • Largest sector: Manufacturing employs 2,070 workers (41.5% of tracked sectors), at an average wage of $58,786.
  • Economic scale: Regional GDP of $2.1B (2024).
  • Wage stratification: Utilities averages $131,318 while Accommodation and Food Services averages $19,681, a 6.7x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Animal Production and Aquaculture
95.39x
1,366
Food Manufacturing
20.00x
1,883
Support Activities for Agriculture and Forestry
4.08x
82
3.23x
3,880
Truck Transportation
3.03x
238
Gasoline Stations and Fuel Dealers
2.84x
158
Merchant Wholesalers, Nondurable Goods
2.83x
329
Utilities
2.50x
80
Repair and Maintenance
2.07x
160
Motor Vehicle and Parts Dealers
1.68x
182

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,880
Cluster Employment
3.23x
Peak LQ
Concentrated Sub-Sectors
Animal Production and Aquaculture
95.39x 1,366
Food Manufacturing
20.00x 1,883
Support Activities for Agriculture and Forestry
4.08x 82
3.23x 3,880
Truck Transportation
3.03x 238
Gasoline Stations and Fuel Dealers
2.84x 158
Merchant Wholesalers, Nondurable Goods
2.83x 329
Utilities
2.50x 80
Repair and Maintenance
2.07x 160
Motor Vehicle and Parts Dealers
1.68x 182

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.18x
Ambulatory Health Care Services
88 employed
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 95.39x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 6 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Deaf Smith County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$121,300
Median Home Value vs 2019
$926
Rent/Mo
66.8%
Owner-Occ
13.4%
Vacancy
2.0x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$738/mo
1 Bedroom
$855/mo
2 Bedroom
$1,070/mo
3 Bedroom
$1,283/mo
4 Bedroom
$1,604/mo
30% of monthly median household income (~$1,520/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.0x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • Elevated vacancy: 13.4% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,520/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
10,231
Working Age (18-64) vs 2019
Mean Commute 10 min below national avg
16.6 min
Work From Home vs 15.1% national
2.5%
Prime-Age Employed (25-54)
80.4%
of prime-age population
Labor force participation rate: 68.6% of working-age population (18-64) 69% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
11.4%
HS Diploma+
70.2%
Regional / Statewide Institutions
Total credentials awarded
79,681/yr
Texas A&M University-College Station 20,117/yr
The University of Texas at Austin 17,432/yr
Lone Star College System 11,449/yr
Dallas College 10,913/yr
University of Houston 10,852/yr
Texas State University 8,918/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
17.5%
55-64 of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
21.2%
Service
17.7%
Sales & Office
16%
Construction / Maint.
18.5%
Production / Transport
26.7%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 8,389 employed workers.
Key Takeaways
  • Short commutes: 16.6-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 48,998 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Deaf Smith County shows strong potential for animal production and aquaculture attraction, with a 95.39x concentration and 1,366 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across animal production and aquaculture, food manufacturing, and support activities for agriculture and forestry creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Deaf Smith County, Texas, from federal data sources.

What is the population of Deaf Smith County, Texas?

18,460 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Deaf Smith County, Texas?

$60,799 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Deaf Smith County, Texas?

3.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Deaf Smith County, Texas?

$2.1B (U.S. Bureau of Economic Analysis, CAGDP1).