ExecutivePulse
Official Federal Data

Roberts County, South Dakota

FIPS 46109 · Population 10,221
9 Sources Updated June 22, 2026
$65,130
Median Income
$80,734 national
3.5%
Unemployment
4% national
4,599
Labor Force
18.6%
Bachelor's+
35.7% national
Small population: 10,221 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$65,130
Per Capita
$32,107
Mean Household
$83,087
Poverty Rate
15.7% approx.
Median Income Comparison
Roberts County$65,130
South Dakota$75,081
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 20.9% (2,137 residents) 55-64: 13.1% (1,334 residents) 35-54: 20.1% (2,058 residents) 18-34: 17.7% (1,805 residents) Under 18: 28.2% (2,887 residents) 38 Median Age
Cohorts
Under 18 · 28.2%
18-34 · 17.7%
35-54 · 20.1%
55-64 · 13.1%
65+ · 20.9%
Race & Ethnicity
White57%
Black or African American0.3%
Asian0.8%
Hispanic or Latino(any race)2.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
91.5%
High School+
National: 89.6%
▲ +1.9 pts
18.6%
Bachelor's+
National: 35.7%
▼ 17.1 pts
5.2%
Graduate+
National: 14.1%
▼ 8.9 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
10,221
Population
4,599
Labor Force
Employed
4,315
Unemployment Rate BLS LAUS 2025 annual
3.5% ▲ +0.8 pts YoY
Mean Commute 10 min below national avg
16.2 min
Work From Home vs 15.1% national
9%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 15.7%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 17.1 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Roberts County, South Dakota, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
336 31.1%
$31,015
2Manufacturing
296 27.4%
$46,557
3Wholesale Trade
182 16.9%
$59,995
4Other Services (except Public Administration)
81 7.5%
$64,800
5Construction
74 6.9%
$44,830
6Professional, Scientific, and Technical Services
48 4.4%
$54,316
7Information
31 2.9%
$70,131
8Administrative and Support and Waste Management
31 2.9%
$27,127
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Key Takeaways
  • Largest sector: Retail Trade employs 336 workers (31.1% of tracked sectors), at an average wage of $31,015.
  • Wage stratification: Information averages $70,131 while Administrative and Support and Waste Management averages $27,127, a 2.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Animal Production and Aquaculture
13.83x
82
Gasoline Stations and Fuel Dealers
5.69x
131
Merchant Wholesalers, Nondurable Goods
3.41x
164
Crop Production
2.24x
26
Nursing and Residential Care Facilities
1.70x
128
Building Material and Garden Supply Retailers
1.56x
47
Truck Transportation
1.51x
49
Repair and Maintenance
1.50x
48

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
178
Cluster Employment
5.69x
Peak LQ
Concentrated Sub-Sectors
Animal Production and Aquaculture
13.83x 82
Gasoline Stations and Fuel Dealers
5.69x 131
Merchant Wholesalers, Nondurable Goods
3.41x 164
Crop Production
2.24x 26
Nursing and Residential Care Facilities
1.70x 128
Building Material and Garden Supply Retailers
1.56x 47
Truck Transportation
1.51x 49
Repair and Maintenance
1.50x 48

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 13.83x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 3 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Roberts County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$154,500
Median Home Value vs 2019
$658
Rent/Mo
71.2%
Owner-Occ
25.2%
Vacancy
2.4x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$641/mo
1 Bedroom
$799/mo
2 Bedroom
$929/mo
3 Bedroom
$1,234/mo
4 Bedroom
$1,558/mo
30% of monthly median household income (~$1,628/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.4x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 71.2% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 25.2% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,628/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
5,197
Working Age (18-64) vs 2019
Mean Commute 10 min below national avg
16.2 min
Work From Home vs 15.1% national
9%
Prime-Age Employed (25-54)
77.7%
of prime-age population
Labor force participation rate: 62.7% of working-age population (18-64) 63% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
18.6%
HS Diploma+
91.5%
Regional / Statewide Institutions
Total credentials awarded
7,826/yr
South Dakota State University 2,703/yr
University of South Dakota 2,132/yr
Augustana University 818/yr
Southeast Technical College 797/yr
Lake Area Technical College 793/yr
Dakota State University 583/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
25.7%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
38.2%
Service
15.3%
Sales & Office
20.6%
Construction / Maint.
12.1%
Production / Transport
13.8%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 4,315 employed workers.
Key Takeaways
  • Succession risk is real: 25.7% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Short commutes: 16.2-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 5,653 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Roberts County shows strong potential for animal production and aquaculture attraction, with a 13.83x concentration and 82 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 25.7% of the working-age population within 10 years of retirement age.

The interconnected base across animal production and aquaculture, gasoline stations and fuel dealers, and merchant wholesalers, nondurable goods creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Roberts County, South Dakota, from federal data sources.

What is the population of Roberts County, South Dakota?

10,221 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Roberts County, South Dakota?

$65,130 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Roberts County, South Dakota?

3.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).