ExecutivePulse
Official Federal Data

Pennington County, South Dakota

FIPS 46103 · Rapid City, SD · Population 113,512
9 Sources Updated June 22, 2026
$74,517
Median Income
$80,734 national
2%
Unemployment
4% national
58,859
Labor Force
34.6%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$74,517
Per Capita
$42,302
Mean Household
$99,289
Poverty Rate
11.2%
Median Income Comparison
Pennington County$74,517
South Dakota$75,081
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 20.1% (22,870 residents) 55-64: 14% (15,855 residents) 35-54: 22.9% (25,977 residents) 18-34: 21% (23,835 residents) Under 18: 22% (24,975 residents) 40 Median Age
Cohorts
Under 18 · 22%
18-34 · 21%
35-54 · 22.9%
55-64 · 14%
65+ · 20.1%
Race & Ethnicity
White79%
Black or African American1.1%
Asian1.2%
Hispanic or Latino(any race)5.7%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94.6%
High School+
National: 89.6%
▲ +5.0 pts
34.6%
Bachelor's+
National: 35.7%
▼ 1.1 pts
12.7%
Graduate+
National: 14.1%
▼ 1.4 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
113,512
Population
58,859
Labor Force
Employed
55,561
Unemployment Rate BLS LAUS 2025 annual
2% ▲ +0.2 pts YoY
Mean Commute 7 min below national avg
19.4 min
Work From Home vs 15.1% national
9.6%
Key Takeaways
  • Broadly in line with U.S. norms across income, poverty, and education.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Pennington County, South Dakota, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
11,825 24.1%
$72,290
2Retail Trade
8,512 17.4%
$39,591
3Accommodation and Food Services
8,207 16.7%
$27,677
4Construction
4,969 10.1%
$72,828
5Professional, Scientific, and Technical Services
3,041 6.2%
$89,234
6Other Services (except Public Administration)
2,844 5.8%
$51,705
7Manufacturing
2,515 5.1%
$69,215
8Administrative and Support and Waste Management
2,452 5.0%
$47,940
9Wholesale Trade
2,402 4.9%
$84,438
10Finance and Insurance
2,291 4.7%
$90,428
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 11,825 workers (24.1% of tracked sectors), at an average wage of $72,290.
  • Wage stratification: Finance and Insurance averages $90,428 while Accommodation and Food Services averages $27,677, a 3.3x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Scenic and Sightseeing Transportation
8.17x
99
Nonmetallic Mineral Product Manufacturing
2.89x
479
Museums, Historical Sites, and Similar
2.82x
204
Wood Product Manufacturing
2.66x
429
Accommodation
2.55x
1,963
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.52x
1,498
Religious, Grantmaking, Civic, Professional Orgs
2.10x
1,204
Heavy and Civil Engineering Construction
1.92x
914
Gasoline Stations and Fuel Dealers
1.76x
739
Building Material and Garden Supply Retailers
1.71x
942

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,179
Cluster Employment
2.52x
Peak LQ
Concentrated Sub-Sectors
Scenic and Sightseeing Transportation
8.17x 99
Nonmetallic Mineral Product Manufacturing
2.89x 479
Museums, Historical Sites, and Similar
2.82x 204
Wood Product Manufacturing
2.66x 429
Accommodation
2.55x 1,963
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.52x 1,498
Religious, Grantmaking, Civic, Professional Orgs
2.10x 1,204
Heavy and Civil Engineering Construction
1.92x 914
Gasoline Stations and Fuel Dealers
1.76x 739
Building Material and Garden Supply Retailers
1.71x 942

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.25x
Crop Production
54 employed
0.25x
Food Manufacturing
175 employed
0.25x
Publishing Industries and Telecommunications
91 employed
0.29x
Wholesale Trade Agents and Brokers
51 employed
0.35x
Educational Services
461 employed
Key Takeaways
  • Top specialization: Scenic and Sightseeing Transportation concentrates at 8.17x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Pennington County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$302,200
Median Home Value vs 2019
$1,120
Rent/Mo
69.3%
Owner-Occ
10.3%
Vacancy
4.1x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$921/mo
1 Bedroom
$1,018/mo
2 Bedroom
$1,336/mo
3 Bedroom
$1,743/mo
4 Bedroom
$2,178/mo
30% of monthly median household income (~$1,863/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 10.3% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,863/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
65,667
Working Age (18-64) vs 2019
Mean Commute 7 min below national avg
19.4 min
Work From Home vs 15.1% national
9.6%
Prime-Age Employed (25-54)
81.5%
of prime-age population
Labor force participation rate: 66.5% of working-age population (18-64) 66% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
34.6%
HS Diploma+
94.6%
Regional / Statewide Institutions
Total credentials awarded
7,826/yr
South Dakota State University 2,703/yr
University of South Dakota 2,132/yr
Augustana University 818/yr
Southeast Technical College 797/yr
Lake Area Technical College 793/yr
Dakota State University 583/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
24.1%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
39.6%
Service
16.4%
Sales & Office
20.9%
Construction / Maint.
11.3%
Production / Transport
11.7%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 55,561 employed workers.
Key Takeaways
  • Succession risk is real: 24.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Short commutes: 19.4-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 5,653 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Pennington County shows strong potential for scenic and sightseeing transportation attraction, with a 8.17x concentration and 99 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 24.1% of the working-age population within 10 years of retirement age.

The interconnected base across scenic and sightseeing transportation, nonmetallic mineral product manufacturing, and museums, historical sites, and similar creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Pennington County, South Dakota, from federal data sources.

What is the population of Pennington County, South Dakota?

113,512 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Pennington County, South Dakota?

$74,517 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Pennington County, South Dakota?

2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).