Pennington County, South Dakota
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Broadly in line with U.S. norms across income, poverty, and education.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest sector: Health Care and Social Assistance employs 11,825 workers (24.1% of tracked sectors), at an average wage of $72,290.
- Wage stratification: Finance and Insurance averages $90,428 while Accommodation and Food Services averages $27,677, a 3.3x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Scenic and Sightseeing Transportation concentrates at 8.17x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents
- In line with national: Home value to income ratio of 4.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Elevated vacancy: 10.3% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
- Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,863/mo).
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 24.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Short commutes: 19.4-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 5,653 annual credentials.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Pennington County shows strong potential for scenic and sightseeing transportation attraction, with a 8.17x concentration and 99 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 24.1% of the working-age population within 10 years of retirement age.
The interconnected base across scenic and sightseeing transportation, nonmetallic mineral product manufacturing, and museums, historical sites, and similar creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for Pennington County, South Dakota, from federal data sources.
What is the population of Pennington County, South Dakota?
113,512 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Pennington County, South Dakota?
$74,517 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Pennington County, South Dakota?
2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
