ExecutivePulse
Official Federal Data

Villalba Municipio, Puerto Rico

FIPS 72149 · Ponce, PR · Population 21,556
7 Sources Updated June 22, 2026
$26,286
Median Income
$80,734 national
8.3%
Unemployment
4% national
7,682
Labor Force
23.4%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$26,286
Per Capita
$14,365
Mean Household
$38,348
Poverty Rate
38.9%
Median Income Comparison
Villalba Municipio$26,286
Puerto Rico$26,297
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 21.8% (4,693 residents) 55-64: 14.8% (3,196 residents) 35-54: 23.3% (5,013 residents) 18-34: 21.9% (4,716 residents) Under 18: 18.3% (3,938 residents) 44 Median Age
Cohorts
Under 18 · 18.3%
18-34 · 21.9%
35-54 · 23.3%
55-64 · 14.8%
65+ · 21.8%
Race & Ethnicity
White21.7%
Black or African American11%
Asian0%
Hispanic or Latino(any race)99.5%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
79.3%
High School+
National: 89.6%
▼ 10.3 pts
23.4%
Bachelor's+
National: 35.7%
▼ 12.3 pts
4.8%
Graduate+
National: 14.1%
▼ 9.3 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
21,556
Population
7,682
Labor Force
Employed
6,743
Unemployment Rate BLS LAUS 2025 annual
8.3% ▼ 1.9 pts YoY
Mean Commute 2 min above national avg
28.0 min
Work From Home vs 15.1% national
1.7%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 38.9%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 12.3 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 44 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Villalba Municipio, Puerto Rico, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
265 40.5%
$25,972
2Accommodation and Food Services
183 27.9%
$15,308
3Finance and Insurance
91 13.9%
$34,712
4Construction
80 12.2%
$18,542
5Professional, Scientific, and Technical Services
28 4.3%
$30,920
6Real Estate and Rental and Leasing
8 1.2%
$18,601
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Key Takeaways
  • Largest sector: Retail Trade employs 265 workers (40.5% of tracked sectors), at an average wage of $25,972.
  • Wage stratification: Finance and Insurance averages $34,712 while Accommodation and Food Services averages $15,308, a 2.3x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Health and Personal Care Retailers
4.70x
116
2.04x
1,076

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,076
Cluster Employment
2.04x
Peak LQ
Concentrated Sub-Sectors
Health and Personal Care Retailers
4.70x 116
2.04x 1,076

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Health and Personal Care Retailers concentrates at 4.70x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Attraction whitespace: 4 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Villalba Municipio's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$104,200
Median Home Value vs 2019
$517
Rent/Mo
77.9%
Owner-Occ
19.5%
Vacancy
4.0x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$469/mo
1 Bedroom
$491/mo
2 Bedroom
$538/mo
3 Bedroom
$748/mo
4 Bedroom
$844/mo
30% of monthly median household income (~$657/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 77.9% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 19.5% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$657/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
12,925
Working Age (18-64) vs 2019
Mean Commute 2 min above national avg
28.0 min
Work From Home vs 15.1% national
1.7%
Prime-Age Employed (25-54)
63.4%
of prime-age population
Labor force participation rate: 43.6% of working-age population (18-64) 44% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
23.4%
HS Diploma+
79.3%
Regional / Statewide Institutions
Total credentials awarded
19,616/yr
NUC University 9,792/yr
University of Puerto Rico-Rio Piedras 2,424/yr
Universidad Ana G. Mendez-Gurabo Campus 2,248/yr
University of Puerto Rico-Mayaguez 1,993/yr
Universidad Ana G. Mendez-Cupey Campus 1,831/yr
Universidad Ana G. Mendez-Carolina Campus 1,328/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
24.7%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
33.6%
Service
20.4%
Sales & Office
15.7%
Construction / Maint.
14.5%
Production / Transport
15.8%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 6,743 employed workers.
Key Takeaways
  • Succession risk is real: 24.7% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 43.6% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 14,464 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 7 federal data sources

Sample AI Insight

Villalba Municipio shows meaningful potential for health and personal care retailers attraction, with a 4.70x concentration and 116 jobs in this sub-sector. Near-term succession risk is elevated, with 24.7% of the working-age population within 10 years of retirement age.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Villalba Municipio, Puerto Rico, from federal data sources.

What is the population of Villalba Municipio, Puerto Rico?

21,556 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Villalba Municipio, Puerto Rico?

$26,286 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Villalba Municipio, Puerto Rico?

8.3% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).