ExecutivePulse
Official Federal Data

Trujillo Alto Municipio, Puerto Rico

FIPS 72139 · San Juan-Bayamón-Caguas, PR · Population 67,088
8 Sources Updated June 22, 2026
$40,055
Median Income
$80,734 national
2.2%
Unemployment
4% national
31,908
Labor Force
41.3%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$40,055
Per Capita
$23,034
Mean Household
$55,809
Poverty Rate
27.7%
Median Income Comparison
Trujillo Alto Municipio$40,055
Puerto Rico$26,297
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 22.1% (14,803 residents) 55-64: 13.4% (8,988 residents) 35-54: 25.7% (17,255 residents) 18-34: 23% (15,415 residents) Under 18: 15.8% (10,627 residents) 44 Median Age
Cohorts
Under 18 · 15.8%
18-34 · 23%
35-54 · 25.7%
55-64 · 13.4%
65+ · 22.1%
Race & Ethnicity
White25.8%
Black or African American9.4%
Asian0%
Hispanic or Latino(any race)99.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
89%
High School+
National: 89.6%
▼ 0.6 pts
41.3%
Bachelor's+
National: 35.7%
▲ +5.6 pts
12%
Graduate+
National: 14.1%
▼ 2.1 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
67,088
Population
31,908
Labor Force
Employed
29,359
Unemployment Rate BLS LAUS 2025 annual
2.2%
Mean Commute 5 min above national avg
31.4 min
Work From Home vs 15.1% national
8.4%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 27.7%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 5.6 pts, supports knowledge-economy and tech attraction.
  • Aging population: Median age of 44 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Trujillo Alto Municipio, Puerto Rico, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
3,382 41.3%
$21,092
2Retail Trade
1,855 22.6%
$21,534
3Construction
744 9.1%
$32,607
4Accommodation and Food Services
591 7.2%
$18,384
5Administrative and Support and Waste Management
474 5.8%
$25,479
6Wholesale Trade
385 4.7%
$37,225
7Educational Services
204 2.5%
$24,060
8Other Services (except Public Administration)
190 2.3%
$30,046
9Manufacturing
186 2.3%
$34,167
10Real Estate and Rental and Leasing
179 2.2%
$30,818
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 3,382 workers (41.3% of tracked sectors), at an average wage of $21,092.
  • Wage stratification: Wholesale Trade averages $37,225 while Accommodation and Food Services averages $18,384, a 2.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Food and Beverage Retailers
4.56x
979
Health and Personal Care Retailers
2.99x
209
Telecommunications
2.29x
90
Merchant Wholesalers, Nondurable Goods
1.98x
287
Ambulatory Health Care Services
1.75x
1,043

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,188
Cluster Employment
4.56x
Peak LQ
Concentrated Sub-Sectors
Food and Beverage Retailers
4.56x 979
Health and Personal Care Retailers
2.99x 209
Telecommunications
2.29x 90
Merchant Wholesalers, Nondurable Goods
1.98x 287
Ambulatory Health Care Services
1.75x 1,043

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.38x
Credit Intermediation and Related Activities
65 employed
0.40x
Merchant Wholesalers, Durable Goods
89 employed
Key Takeaways
  • Top specialization: Food and Beverage Retailers concentrates at 4.56x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 5 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 6 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Trujillo Alto Municipio's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$164,500
Median Home Value vs 2019
$694
Rent/Mo
74.5%
Owner-Occ
11.3%
Vacancy
4.1x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$559/mo
1 Bedroom
$572/mo
2 Bedroom
$663/mo
3 Bedroom
$868/mo
4 Bedroom
$1,046/mo
30% of monthly median household income (~$1,001/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 74.5% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 11.3% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,001/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
41,658
Working Age (18-64) vs 2019
Mean Commute 5 min above national avg
31.4 min
Work From Home vs 15.1% national
8.4%
Prime-Age Employed (25-54)
79.7%
of prime-age population
Labor force participation rate: 56.5% of working-age population (18-64) 56% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
41.3%
HS Diploma+
89%
Regional / Statewide Institutions
Total credentials awarded
19,616/yr
NUC University 9,792/yr
University of Puerto Rico-Rio Piedras 2,424/yr
Universidad Ana G. Mendez-Gurabo Campus 2,248/yr
University of Puerto Rico-Mayaguez 1,993/yr
Universidad Ana G. Mendez-Cupey Campus 1,831/yr
Universidad Ana G. Mendez-Carolina Campus 1,328/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
21.6%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
40.5%
Service
17%
Sales & Office
27.8%
Construction / Maint.
7.2%
Production / Transport
7.5%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 29,359 employed workers.
Key Takeaways
  • Low participation: 56.5% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 14,464 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 8 federal data sources

Sample AI Insight

Trujillo Alto Municipio shows meaningful potential for food and beverage retailers attraction, with a 4.56x concentration and 979 jobs in this sub-sector.

The interconnected base across food and beverage retailers, health and personal care retailers, and telecommunications creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Trujillo Alto Municipio, Puerto Rico, from federal data sources.

What is the population of Trujillo Alto Municipio, Puerto Rico?

67,088 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Trujillo Alto Municipio, Puerto Rico?

$40,055 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Trujillo Alto Municipio, Puerto Rico?

2.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).