ExecutivePulse
Official Federal Data

San Sebastián Municipio, Puerto Rico

FIPS 72131 · Aguadilla, PR · Population 39,088
8 Sources Updated June 22, 2026
$19,920
Median Income
$80,734 national
7.2%
Unemployment
4% national
12,917
Labor Force
21.7%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$19,920
Per Capita
$12,443
Mean Household
$29,634
Poverty Rate
49.7%
Median Income Comparison
San Sebastián Municipio$19,920
Puerto Rico$26,297
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 26.2% (10,237 residents) 55-64: 14% (5,489 residents) 35-54: 23.8% (9,305 residents) 18-34: 19.8% (7,738 residents) Under 18: 16.2% (6,319 residents) 47 Median Age
Cohorts
Under 18 · 16.2%
18-34 · 19.8%
35-54 · 23.8%
55-64 · 14%
65+ · 26.2%
Race & Ethnicity
White65.6%
Black or African American1.8%
Asian0%
Hispanic or Latino(any race)98.7%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
70.9%
High School+
National: 89.6%
▼ 18.7 pts
21.7%
Bachelor's+
National: 35.7%
▼ 14.0 pts
4.2%
Graduate+
National: 14.1%
▼ 9.9 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
39,088
Population
12,917
Labor Force
Employed
11,216
Unemployment Rate BLS LAUS 2025 annual
7.2% ▼ 1.0 pts YoY
Mean Commute
25.9 min
Work From Home vs 15.1% national
3.1%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 49.7%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 14.0 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 47 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in San Sebastián Municipio, Puerto Rico, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
1,431 37.4%
$23,601
2Health Care and Social Assistance
646 16.9%
$27,480
3Agriculture, Forestry, Fishing and Hunting
467 12.2%
$12,978
4Construction
325 8.5%
$20,026
5Wholesale Trade
282 7.4%
$22,826
6Educational Services
250 6.5%
$25,414
7Manufacturing
219 5.7%
$19,072
8Finance and Insurance
148 3.9%
$39,098
9Real Estate and Rental and Leasing
57 1.5%
$28,024
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Key Takeaways
  • Largest sector: Retail Trade employs 1,431 workers (37.4% of tracked sectors), at an average wage of $23,601.
  • Wage stratification: Finance and Insurance averages $39,098 while Agriculture, Forestry, Fishing and Hunting averages $12,978, a 3.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Crop Production
14.03x
312
Health and Personal Care Retailers
5.55x
247
Furniture, Home Furnishings, and Other Retailers
3.06x
99
Food and Beverage Retailers
2.94x
401
Furniture and Related Product Manufacturing
2.92x
41
Nonmetallic Mineral Product Manufacturing
2.59x
45
Construction of Buildings
2.52x
197
Motor Vehicle and Parts Dealers
2.51x
216
Gasoline Stations and Fuel Dealers
2.27x
100
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.27x
109

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,172
Cluster Employment
5.55x
Peak LQ
Concentrated Sub-Sectors
Crop Production
14.03x 312
Health and Personal Care Retailers
5.55x 247
Furniture, Home Furnishings, and Other Retailers
3.06x 99
Food and Beverage Retailers
2.94x 401
Furniture and Related Product Manufacturing
2.92x 41
Nonmetallic Mineral Product Manufacturing
2.59x 45
Construction of Buildings
2.52x 197
Motor Vehicle and Parts Dealers
2.51x 216
Gasoline Stations and Fuel Dealers
2.27x 100
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.27x 109

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Crop Production concentrates at 14.03x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
Source: BLS QCEW sub-sector Location Quotients.
San Sebastián Municipio's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$115,000
Median Home Value vs 2019
$508
Rent/Mo
74.7%
Owner-Occ
23.9%
Vacancy
5.8x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$480/mo
1 Bedroom
$482/mo
2 Bedroom
$564/mo
3 Bedroom
$680/mo
4 Bedroom
$756/mo
30% of monthly median household income (~$498/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Stretched market: Home value to income ratio of 5.8x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
  • High home ownership: 74.7% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 23.9% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$498/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
22,532
Working Age (18-64) vs 2019
Mean Commute
25.9 min
Work From Home vs 15.1% national
3.1%
Prime-Age Employed (25-54)
62.3%
of prime-age population
Labor force participation rate: 39.4% of working-age population (18-64) 39% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
21.7%
HS Diploma+
70.9%
Regional / Statewide Institutions
Total credentials awarded
19,616/yr
NUC University 9,792/yr
University of Puerto Rico-Rio Piedras 2,424/yr
Universidad Ana G. Mendez-Gurabo Campus 2,248/yr
University of Puerto Rico-Mayaguez 1,993/yr
Universidad Ana G. Mendez-Cupey Campus 1,831/yr
Universidad Ana G. Mendez-Carolina Campus 1,328/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
24.4%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
33.4%
Service
21.4%
Sales & Office
22.3%
Construction / Maint.
13.7%
Production / Transport
9.3%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 11,216 employed workers.
Key Takeaways
  • Succession risk is real: 24.4% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 39.4% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 14,464 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 8 federal data sources

Sample AI Insight

San Sebastián Municipio shows strong potential for crop production attraction, with a 14.03x concentration and 312 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 24.4% of the working-age population within 10 years of retirement age.

The interconnected base across crop production, health and personal care retailers, and furniture, home furnishings, and other retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for San Sebastián Municipio, Puerto Rico, from federal data sources.

What is the population of San Sebastián Municipio, Puerto Rico?

39,088 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in San Sebastián Municipio, Puerto Rico?

$19,920 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in San Sebastián Municipio, Puerto Rico?

7.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).