San Juan Municipio, Puerto Rico
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Elevated poverty: At 38.8%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 6.8 pts, supports knowledge-economy and tech attraction.
- Aging population: Median age of 46 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest sector: Administrative and Support and Waste Management employs 26,412 workers (16% of tracked sectors), at an average wage of $24,447.
- Wage stratification: Management of Companies and Enterprises averages $71,496 while Administrative and Support and Waste Management averages $24,447, a 2.9x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Water Transportation concentrates at 3.54x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents
- Stretched market: Home value to income ratio of 6.1x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- Elevated vacancy: 23.6% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$700/mo).
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 22.5% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Low participation: 53.6% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 14,464 annual credentials.
AI Insights
AI-assisted analysis, drawn from 8 federal data sources
San Juan Municipio shows meaningful potential for water transportation attraction, with a 3.54x concentration and 396 jobs in this sub-sector. Near-term succession risk is elevated, with 22.5% of the working-age population within 10 years of retirement age.
The interconnected base across water transportation, management of companies and enterprises, and support activities for transportation creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
Take it further
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Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for San Juan Municipio, Puerto Rico, from federal data sources.
What is the population of San Juan Municipio, Puerto Rico?
336,160 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in San Juan Municipio, Puerto Rico?
$27,992 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in San Juan Municipio, Puerto Rico?
3.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
