ExecutivePulse
Official Federal Data

Salinas Municipio, Puerto Rico

FIPS 72123 · Coco, PR · Population 25,079
8 Sources Updated June 22, 2026
$21,901
Median Income
$80,734 national
6.8%
Unemployment
4% national
9,033
Labor Force
19.8%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$21,901
Per Capita
$14,275
Mean Household
$31,948
Poverty Rate
47.9%
Median Income Comparison
Salinas Municipio$21,901
Puerto Rico$26,297
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 22.5% (5,646 residents) 55-64: 12.8% (3,215 residents) 35-54: 25.1% (6,287 residents) 18-34: 22.2% (5,571 residents) Under 18: 17.4% (4,360 residents) 44 Median Age
Cohorts
Under 18 · 17.4%
18-34 · 22.2%
35-54 · 25.1%
55-64 · 12.8%
65+ · 22.5%
Race & Ethnicity
White4.5%
Black or African American4%
Asian0%
Hispanic or Latino(any race)98.9%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
81.4%
High School+
National: 89.6%
▼ 8.2 pts
19.8%
Bachelor's+
National: 35.7%
▼ 15.9 pts
3.4%
Graduate+
National: 14.1%
▼ 10.7 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
25,079
Population
9,033
Labor Force
Employed
8,381
Unemployment Rate BLS LAUS 2025 annual
6.8% ▼ 0.9 pts YoY
Mean Commute
26.6 min
Work From Home vs 15.1% national
5.5%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 47.9%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 15.9 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 44 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Salinas Municipio, Puerto Rico, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
613 38.5%
$16,771
2Retail Trade
514 32.2%
$22,204
3Professional, Scientific, and Technical Services
293 18.4%
$62,288
4Administrative and Support and Waste Management
60 3.8%
$47,088
5Finance and Insurance
52 3.3%
$36,547
6Arts, Entertainment, and Recreation
38 2.4%
$16,843
7Real Estate and Rental and Leasing
24 1.5%
$30,084
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Key Takeaways
  • Largest sector: Accommodation and Food Services employs 613 workers (38.5% of tracked sectors), at an average wage of $16,771.
  • Wage stratification: Professional, Scientific, and Technical Services averages $62,288 while Accommodation and Food Services averages $16,771, a 3.7x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Crop Production
10.57x
139
Health and Personal Care Retailers
3.80x
100
Gasoline Stations and Fuel Dealers
3.07x
80
Food and Beverage Retailers
2.11x
170
Building Material and Garden Supply Retailers
1.55x
53

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
403
Cluster Employment
3.80x
Peak LQ
Concentrated Sub-Sectors
Crop Production
10.57x 139
Health and Personal Care Retailers
3.80x 100
Gasoline Stations and Fuel Dealers
3.07x 80
Food and Beverage Retailers
2.11x 170
Building Material and Garden Supply Retailers
1.55x 53

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Crop Production concentrates at 10.57x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 5 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 3 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Salinas Municipio's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$88,700
Median Home Value vs 2019
$530
Rent/Mo
77.2%
Owner-Occ
22.4%
Vacancy
4.1x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$414/mo
1 Bedroom
$433/mo
2 Bedroom
$475/mo
3 Bedroom
$661/mo
4 Bedroom
$717/mo
30% of monthly median household income (~$548/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 77.2% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 22.4% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$548/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
15,073
Working Age (18-64) vs 2019
Mean Commute
26.6 min
Work From Home vs 15.1% national
5.5%
Prime-Age Employed (25-54)
67.2%
of prime-age population
Labor force participation rate: 43.6% of working-age population (18-64) 44% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
19.8%
HS Diploma+
81.4%
Regional / Statewide Institutions
Total credentials awarded
19,616/yr
NUC University 9,792/yr
University of Puerto Rico-Rio Piedras 2,424/yr
Universidad Ana G. Mendez-Gurabo Campus 2,248/yr
University of Puerto Rico-Mayaguez 1,993/yr
Universidad Ana G. Mendez-Cupey Campus 1,831/yr
Universidad Ana G. Mendez-Carolina Campus 1,328/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
21.3%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
23.3%
Service
25.6%
Sales & Office
16.5%
Construction / Maint.
16.6%
Production / Transport
18%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 8,381 employed workers.
Key Takeaways
  • Low participation: 43.6% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 14,464 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 8 federal data sources

Sample AI Insight

Salinas Municipio shows strong potential for crop production attraction, with a 10.57x concentration and 139 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across crop production, health and personal care retailers, and gasoline stations and fuel dealers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Salinas Municipio, Puerto Rico, from federal data sources.

What is the population of Salinas Municipio, Puerto Rico?

25,079 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Salinas Municipio, Puerto Rico?

$21,901 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Salinas Municipio, Puerto Rico?

6.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).