ExecutivePulse
Official Federal Data

Ponce Municipio, Puerto Rico

FIPS 72113 · Ponce, PR · Population 132,760
8 Sources Updated June 22, 2026
$19,877
Median Income
$80,734 national
8.4%
Unemployment
4% national
46,307
Labor Force
29.6%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$19,877
Per Capita
$14,625
Mean Household
$33,242
Poverty Rate
49.7%
Median Income Comparison
Ponce Municipio$19,877
Puerto Rico$26,297
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 25.2% (33,445 residents) 55-64: 12.9% (17,087 residents) 35-54: 22.2% (29,458 residents) 18-34: 22.6% (30,035 residents) Under 18: 17.1% (22,735 residents) 44 Median Age
Cohorts
Under 18 · 17.1%
18-34 · 22.6%
35-54 · 22.2%
55-64 · 12.9%
65+ · 25.2%
Race & Ethnicity
White26%
Black or African American4.3%
Asian0.1%
Hispanic or Latino(any race)99.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
81.5%
High School+
National: 89.6%
▼ 8.1 pts
29.6%
Bachelor's+
National: 35.7%
▼ 6.1 pts
9.3%
Graduate+
National: 14.1%
▼ 4.8 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
132,760
Population
46,307
Labor Force
Employed
39,132
Unemployment Rate BLS LAUS 2025 annual
8.4%
Mean Commute 3 min below national avg
23.6 min
Work From Home vs 15.1% national
5.9%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 49.7%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 6.1 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 44 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Ponce Municipio, Puerto Rico, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
7,881 24.2%
$25,694
2Health Care and Social Assistance
6,884 21.2%
$36,140
3Accommodation and Food Services
5,237 16.1%
$17,962
4Administrative and Support and Waste Management
3,020 9.3%
$23,262
5Manufacturing
2,744 8.4%
$40,142
6Educational Services
2,590 8.0%
$36,184
7Real Estate and Rental and Leasing
1,452 4.5%
$31,543
8Professional, Scientific, and Technical Services
1,257 3.9%
$35,547
9Transportation and Warehousing
726 2.2%
$31,503
10Finance and Insurance
712 2.2%
$44,817
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Key Takeaways
  • Largest sector: Retail Trade employs 7,881 workers (24.2% of tracked sectors), at an average wage of $25,694.
  • Wage stratification: Finance and Insurance averages $44,817 while Accommodation and Food Services averages $17,962, a 2.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Health and Personal Care Retailers
3.13x
1,001
General Merchandise Retailers
2.65x
2,593
Educational Services
2.64x
2,590
Real Estate
2.34x
1,285
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.17x
749
Accommodation
1.65x
954
Hospitals
1.59x
2,670
Telecommunications
1.52x
273
Construction of Buildings
1.50x
841

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
4,343
Cluster Employment
3.13x
Peak LQ
Concentrated Sub-Sectors
Health and Personal Care Retailers
3.13x 1,001
General Merchandise Retailers
2.65x 2,593
Educational Services
2.64x 2,590
Real Estate
2.34x 1,285
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.17x 749
Accommodation
1.65x 954
Hospitals
1.59x 2,670
Telecommunications
1.52x 273
Construction of Buildings
1.50x 841

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.17x
Amusement, Gambling, and Recreation Industries
96 employed
0.18x
Nursing and Residential Care Facilities
188 employed
0.20x
Fabricated Metal Product Manufacturing
86 employed
0.27x
Truck Transportation
122 employed
0.34x
Specialty Trade Contractors
528 employed
Key Takeaways
  • Top specialization: Health and Personal Care Retailers concentrates at 3.13x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 9 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Ponce Municipio's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$110,200
Median Home Value vs 2019
$536
Rent/Mo
67.3%
Owner-Occ
19.9%
Vacancy
5.5x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$469/mo
1 Bedroom
$491/mo
2 Bedroom
$538/mo
3 Bedroom
$748/mo
4 Bedroom
$844/mo
30% of monthly median household income (~$497/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Stretched market: Home value to income ratio of 5.5x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
  • Elevated vacancy: 19.9% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$497/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
76,580
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.6 min
Work From Home vs 15.1% national
5.9%
Prime-Age Employed (25-54)
62.2%
of prime-age population
Labor force participation rate: 42.1% of working-age population (18-64) 42% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
29.6%
HS Diploma+
81.5%
Regional / Statewide Institutions
Total credentials awarded
19,616/yr
NUC University 9,792/yr
University of Puerto Rico-Rio Piedras 2,424/yr
Universidad Ana G. Mendez-Gurabo Campus 2,248/yr
University of Puerto Rico-Mayaguez 1,993/yr
Universidad Ana G. Mendez-Cupey Campus 1,831/yr
Universidad Ana G. Mendez-Carolina Campus 1,328/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
22.3%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
31.5%
Service
22.5%
Sales & Office
28.1%
Construction / Maint.
7.4%
Production / Transport
10.4%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 39,132 employed workers.
Key Takeaways
  • Succession risk is real: 22.3% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 42.1% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 14,464 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 8 federal data sources

Sample AI Insight

Ponce Municipio shows meaningful potential for health and personal care retailers attraction, with a 3.13x concentration and 1,001 jobs in this sub-sector. Near-term succession risk is elevated, with 22.3% of the working-age population within 10 years of retirement age.

The interconnected base across health and personal care retailers, general merchandise retailers, and educational services creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Ponce Municipio, Puerto Rico, from federal data sources.

What is the population of Ponce Municipio, Puerto Rico?

132,760 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Ponce Municipio, Puerto Rico?

$19,877 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Ponce Municipio, Puerto Rico?

8.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).