Naranjito Municipio, Puerto Rico
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Elevated poverty: At 51.1%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
- Talent gap: Bachelor's-or-higher attainment trails the national average by 16.3 pts, relevant for advanced-services attraction strategy.
- Aging population: Median age of 44 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest sector: Construction employs 803 workers (37.5% of tracked sectors), at an average wage of $27,544.
- Wage stratification: Finance and Insurance averages $36,384 while Arts, Entertainment, and Recreation averages $16,041, a 2.3x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Construction of Buildings concentrates at 9.34x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents
- Stretched market: Home value to income ratio of 5.1x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- Elevated vacancy: 19.2% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
- Rent affordability gap: None of the HUD Fair Market Rent bedroom tiers fall below the 30%-of-median-income affordability threshold (~$554/mo); workforce housing cost burden warrants attention.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 23.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Low participation: 44.4% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 14,464 annual credentials.
AI Insights
AI-assisted analysis, drawn from 8 federal data sources
Naranjito Municipio shows strong potential for construction of buildings attraction, with a 9.34x concentration and 455 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.9% of the working-age population within 10 years of retirement age.
The interconnected base across construction of buildings, health and personal care retailers, and transit and ground passenger transportation creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for Naranjito Municipio, Puerto Rico, from federal data sources.
What is the population of Naranjito Municipio, Puerto Rico?
29,310 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Naranjito Municipio, Puerto Rico?
$22,156 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Naranjito Municipio, Puerto Rico?
6.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
