Official Federal Data
Naguabo Municipio, Puerto Rico
FIPS 72103 · San Juan-Bayamón-Caguas, PR · Population 23,054
8 Sources
Updated June 22, 2026
$23,395 ▲
Median Income
$80,734 national
7.5% ▼
Unemployment
4% national
8,478
Labor Force
22.8% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$23,395 ▲
Per Capita
$13,083 ▲
Mean Household
$30,665 ▲
Poverty Rate
46.3% ▼
Median Income Comparison
Naguabo Municipio$23,395
Puerto Rico$26,297
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 18.6%
18-34 · 23.9%
35-54 · 26.3%
55-64 · 11.1%
65+ · 20.1%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
78.6%
High School+
National: 89.6%
▼ 11.0 pts
22.8%
Bachelor's+
National: 35.7%
▼ 12.9 pts
5.5%
Graduate+
National: 14.1%
▼ 8.6 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
23,054
Population
8,478
Labor Force
Employed
7,835
Unemployment Rate BLS LAUS 2025 annual
7.5% ▼ 0.1 pts YoY
Mean Commute 6 min above national avg
32.1 min
Work From Home vs 15.1% national
5%
Key Takeaways
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Elevated poverty: At 46.3%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
- Talent gap: Bachelor's-or-higher attainment trails the national average by 12.9 pts, relevant for advanced-services attraction strategy.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Health Care and Social Assistance employs 130 workers (64% of tracked sectors), at an average wage of $29,730.
Source: BLS QCEW.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
565
Cluster Employment
1.74x
Peak LQ
Concentrated Sub-Sectors
Construction of Buildings
8.04x 214
Animal Production and Aquaculture
7.24x 28
Health and Personal Care Retailers
7.05x 107
Food Manufacturing
4.72x 120
Food and Beverage Retailers
4.24x 197
Gasoline Stations and Fuel Dealers
2.86x 43
Motor Vehicle and Parts Dealers
2.12x 62
1.74x 565
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
- Top specialization: Construction of Buildings concentrates at 8.04x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$105,500 ▲
Median Home Value vs 2019
$528 ▲
Rent/Mo
73.1% ▼
Owner-Occ
26.3% ▼
Vacancy
4.5x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$559/mo
1 Bedroom
$572/mo
2 Bedroom
$663/mo
3 Bedroom
$868/mo
4 Bedroom
$1,046/mo
30% of monthly median household income (~$585/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 4.5x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 73.1% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 26.3% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
- Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$585/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
14,129 ▼
Working Age (18-64) vs 2019
Mean Commute 6 min above national avg
32.1 min
Work From Home vs 15.1% national
5%
Prime-Age Employed (25-54)
66.5%
of prime-age population
▲ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
22.8% ▲
HS Diploma+
78.6% ▲
Regional / Statewide Institutions
Total credentials awarded
19,616/yr
9,792/yr
2,424/yr
2,248/yr
1,993/yr
1,831/yr
1,328/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
18%
55-64 of working-age population (18-64)
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
19.9%
Service
30.9%
Sales & Office
20.7%
Construction / Maint.
14.4%
Production / Transport
14.2%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 7,835 employed workers.
Key Takeaways
- Low participation: 45.2% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 14,464 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 8 federal data sources
Sample AI Insight
Naguabo Municipio shows strong potential for construction of buildings attraction, with a 8.04x concentration and 214 jobs in this sub-sector. It ranks in the top decile nationally.
The interconnected base across construction of buildings, animal production and aquaculture, and health and personal care retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Naguabo Municipio, Puerto Rico, from federal data sources.
What is the population of Naguabo Municipio, Puerto Rico?
23,054 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Naguabo Municipio, Puerto Rico?
$23,395 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Naguabo Municipio, Puerto Rico?
7.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
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