ExecutivePulse
Official Federal Data

Morovis Municipio, Puerto Rico

FIPS 72101 · San Juan-Bayamón-Caguas, PR · Population 28,397
8 Sources Updated June 22, 2026
$25,003
Median Income
$80,734 national
6.3%
Unemployment
4% national
11,335
Labor Force
22.4%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$25,003
Per Capita
$15,456
Mean Household
$36,828
Poverty Rate
44.9%
Median Income Comparison
Morovis Municipio$25,003
Puerto Rico$26,297
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 19.4% (5,502 residents) 55-64: 14.4% (4,103 residents) 35-54: 25.5% (7,231 residents) 18-34: 23.5% (6,684 residents) Under 18: 17.2% (4,877 residents) 43 Median Age
Cohorts
Under 18 · 17.2%
18-34 · 23.5%
35-54 · 25.5%
55-64 · 14.4%
65+ · 19.4%
Race & Ethnicity
White18.8%
Black or African American4.5%
Asian0%
Hispanic or Latino(any race)100%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
78.7%
High School+
National: 89.6%
▼ 10.9 pts
22.4%
Bachelor's+
National: 35.7%
▼ 13.3 pts
4.9%
Graduate+
National: 14.1%
▼ 9.2 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
28,397
Population
11,335
Labor Force
Employed
10,150
Unemployment Rate BLS LAUS 2025 annual
6.3%
Mean Commute 5 min above national avg
31.4 min
Work From Home vs 15.1% national
3%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 44.9%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 13.3 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Morovis Municipio, Puerto Rico, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
484 53.5%
$21,686
2Construction
144 15.9%
$24,305
3Manufacturing
100 11.0%
$24,193
4Professional, Scientific, and Technical Services
86 9.5%
$27,061
5Agriculture, Forestry, Fishing and Hunting
80 8.8%
$20,431
6Administrative and Support and Waste Management
11 1.2%
$23,003
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Key Takeaways
  • Largest sector: Retail Trade employs 484 workers (53.5% of tracked sectors), at an average wage of $21,686.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Animal Production and Aquaculture
9.57x
43
Health and Personal Care Retailers
5.28x
93
Food and Beverage Retailers
3.35x
181
Motor Vehicle and Parts Dealers
2.41x
82
Building Material and Garden Supply Retailers
2.37x
54
Ambulatory Health Care Services
2.07x
310
Gasoline Stations and Fuel Dealers
1.78x
31

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
441
Cluster Employment
5.28x
Peak LQ
Concentrated Sub-Sectors
Animal Production and Aquaculture
9.57x 43
Health and Personal Care Retailers
5.28x 93
Food and Beverage Retailers
3.35x 181
Motor Vehicle and Parts Dealers
2.41x 82
Building Material and Garden Supply Retailers
2.37x 54
Ambulatory Health Care Services
2.07x 310
Gasoline Stations and Fuel Dealers
1.78x 31

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.48x
Professional, Scientific, and Technical Services
86 employed
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 9.57x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 7 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
Source: BLS QCEW sub-sector Location Quotients.
Morovis Municipio's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$115,100
Median Home Value vs 2019
$618
Rent/Mo
73.5%
Owner-Occ
14.2%
Vacancy
4.6x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$559/mo
1 Bedroom
$572/mo
2 Bedroom
$663/mo
3 Bedroom
$868/mo
4 Bedroom
$1,046/mo
30% of monthly median household income (~$625/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.6x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 73.5% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 14.2% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$625/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
18,018
Working Age (18-64) vs 2019
Mean Commute 5 min above national avg
31.4 min
Work From Home vs 15.1% national
3%
Prime-Age Employed (25-54)
71.5%
of prime-age population
Labor force participation rate: 48.2% of working-age population (18-64) 48% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
22.4%
HS Diploma+
78.7%
Regional / Statewide Institutions
Total credentials awarded
19,616/yr
NUC University 9,792/yr
University of Puerto Rico-Rio Piedras 2,424/yr
Universidad Ana G. Mendez-Gurabo Campus 2,248/yr
University of Puerto Rico-Mayaguez 1,993/yr
Universidad Ana G. Mendez-Cupey Campus 1,831/yr
Universidad Ana G. Mendez-Carolina Campus 1,328/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
22.8%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
30.4%
Service
19.1%
Sales & Office
22.4%
Construction / Maint.
12.8%
Production / Transport
15.3%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 10,150 employed workers.
Key Takeaways
  • Succession risk is real: 22.8% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 48.2% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 14,464 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 8 federal data sources

Sample AI Insight

Morovis Municipio shows strong potential for animal production and aquaculture attraction, with a 9.57x concentration and 43 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 22.8% of the working-age population within 10 years of retirement age.

The interconnected base across animal production and aquaculture, health and personal care retailers, and food and beverage retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Morovis Municipio, Puerto Rico, from federal data sources.

What is the population of Morovis Municipio, Puerto Rico?

28,397 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Morovis Municipio, Puerto Rico?

$25,003 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Morovis Municipio, Puerto Rico?

6.3% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).