ExecutivePulse
Official Federal Data

Isabela Municipio, Puerto Rico

FIPS 72071 · Aguadilla, PR · Population 42,890
7 Sources Updated June 22, 2026
$23,266
Median Income
$80,734 national
5%
Unemployment
4% national
14,837
Labor Force
24%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$23,266
Per Capita
$14,167
Mean Household
$32,293
Poverty Rate
43.6%
Median Income Comparison
Isabela Municipio$23,266
Puerto Rico$26,297
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 22.4% (9,615 residents) 55-64: 13.9% (5,983 residents) 35-54: 26.1% (11,201 residents) 18-34: 22.1% (9,482 residents) Under 18: 15.4% (6,609 residents) 45 Median Age
Cohorts
Under 18 · 15.4%
18-34 · 22.1%
35-54 · 26.1%
55-64 · 13.9%
65+ · 22.4%
Race & Ethnicity
White46.8%
Black or African American5.7%
Asian0.1%
Hispanic or Latino(any race)98.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
76.7%
High School+
National: 89.6%
▼ 12.9 pts
24%
Bachelor's+
National: 35.7%
▼ 11.7 pts
5.3%
Graduate+
National: 14.1%
▼ 8.8 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
42,890
Population
14,837
Labor Force
Employed
13,414
Unemployment Rate BLS LAUS 2025 annual
5% ▼ 0.8 pts YoY
Mean Commute
26.1 min
Work From Home vs 15.1% national
5%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 43.6%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 11.7 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 45 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Isabela Municipio, Puerto Rico, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
1,686 38.5%
$24,980
2Accommodation and Food Services
1,286 29.4%
$18,371
3Health Care and Social Assistance
631 14.4%
$26,086
4Construction
379 8.7%
$26,345
5Finance and Insurance
208 4.8%
$47,399
6Educational Services
78 1.8%
$18,675
7Wholesale Trade
66 1.5%
$34,980
8Arts, Entertainment, and Recreation
23 0.5%
$14,963
9Real Estate and Rental and Leasing
18 0.4%
$25,244
Track industry shifts with AI

ExecutivePulse monitors WARN notices, BLS changes, and SEC filings for your top employers.

Learn More
Key Takeaways
  • Largest sector: Retail Trade employs 1,686 workers (38.5% of tracked sectors), at an average wage of $24,980.
  • Wage stratification: Finance and Insurance averages $47,399 while Arts, Entertainment, and Recreation averages $14,963, a 3.2x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
Seeing a change here?

EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

Get Deeper Trends

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Health and Personal Care Retailers
4.07x
208
Accommodation
3.46x
320
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.90x
160
Printing and Related Support Activities
2.53x
42
Food and Beverage Retailers
2.46x
385
Construction of Buildings
2.07x
186
Crop Production
1.76x
45
Food Services and Drinking Places
1.64x
965
Motor Vehicle and Parts Dealers
1.56x
154

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Accommodation & Food Services Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,285
Cluster Employment
3.46x
Peak LQ
Concentrated Sub-Sectors
Health and Personal Care Retailers
4.07x 208
Accommodation
3.46x 320
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.90x 160
Printing and Related Support Activities
2.53x 42
Food and Beverage Retailers
2.46x 385
Construction of Buildings
2.07x 186
Crop Production
1.76x 45
Food Services and Drinking Places
1.64x 965
Motor Vehicle and Parts Dealers
1.56x 154

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Health and Personal Care Retailers concentrates at 4.07x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 9 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 3 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Isabela Municipio's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$136,200
Median Home Value vs 2019
$582
Rent/Mo
66.4%
Owner-Occ
31.6%
Vacancy
5.9x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$480/mo
1 Bedroom
$482/mo
2 Bedroom
$564/mo
3 Bedroom
$680/mo
4 Bedroom
$756/mo
30% of monthly median household income (~$582/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Stretched market: Home value to income ratio of 5.9x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
  • Elevated vacancy: 31.6% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$582/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
26,666
Working Age (18-64) vs 2019
Mean Commute
26.1 min
Work From Home vs 15.1% national
5%
Prime-Age Employed (25-54)
65.7%
of prime-age population
Labor force participation rate: 40.9% of working-age population (18-64) 41% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
24%
HS Diploma+
76.7%
Regional / Statewide Institutions
Total credentials awarded
19,616/yr
NUC University 9,792/yr
University of Puerto Rico-Rio Piedras 2,424/yr
Universidad Ana G. Mendez-Gurabo Campus 2,248/yr
University of Puerto Rico-Mayaguez 1,993/yr
Universidad Ana G. Mendez-Cupey Campus 1,831/yr
Universidad Ana G. Mendez-Carolina Campus 1,328/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
22.4%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
30.2%
Service
22.3%
Sales & Office
24.8%
Construction / Maint.
8.6%
Production / Transport
14.1%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 13,414 employed workers.
Key Takeaways
  • Succession risk is real: 22.4% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 40.9% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 14,464 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 7 federal data sources

Sample AI Insight

Isabela Municipio shows meaningful potential for health and personal care retailers attraction, with a 4.07x concentration and 208 jobs in this sub-sector. Near-term succession risk is elevated, with 22.4% of the working-age population within 10 years of retirement age.

The interconnected base across health and personal care retailers, accommodation, and clothing, clothing accessories, shoe, and jewelry retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Isabela Municipio, Puerto Rico, from federal data sources.

What is the population of Isabela Municipio, Puerto Rico?

42,890 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Isabela Municipio, Puerto Rico?

$23,266 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Isabela Municipio, Puerto Rico?

5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).