ExecutivePulse
Official Federal Data

Humacao Municipio, Puerto Rico

FIPS 72069 · San Juan-Bayamón-Caguas, PR · Population 50,100
7 Sources Updated June 22, 2026
$27,038
Median Income
$80,734 national
7.2%
Unemployment
4% national
17,016
Labor Force
27.6%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$27,038
Per Capita
$17,542
Mean Household
$40,883
Poverty Rate
38.2%
Median Income Comparison
Humacao Municipio$27,038
Puerto Rico$26,297
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 26.1% (13,055 residents) 55-64: 13.6% (6,829 residents) 35-54: 24.6% (12,324 residents) 18-34: 20.1% (10,064 residents) Under 18: 15.6% (7,828 residents) 47 Median Age
Cohorts
Under 18 · 15.6%
18-34 · 20.1%
35-54 · 24.6%
55-64 · 13.6%
65+ · 26.1%
Race & Ethnicity
White5.4%
Black or African American2.1%
Asian0.2%
Hispanic or Latino(any race)98.7%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
82%
High School+
National: 89.6%
▼ 7.6 pts
27.6%
Bachelor's+
National: 35.7%
▼ 8.1 pts
8.3%
Graduate+
National: 14.1%
▼ 5.8 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
50,100
Population
17,016
Labor Force
Employed
16,125
Unemployment Rate BLS LAUS 2025 annual
7.2% ▼ 0.5 pts YoY
Mean Commute 1 min above national avg
27.4 min
Work From Home vs 15.1% national
5.3%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 38.2%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 8.1 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 47 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Humacao Municipio, Puerto Rico, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
3,138 28.2%
$25,396
2Health Care and Social Assistance
2,213 19.9%
$32,901
3Manufacturing
2,211 19.8%
$49,066
4Accommodation and Food Services
1,515 13.6%
$19,455
5Administrative and Support and Waste Management
572 5.1%
$47,302
6Educational Services
451 4.0%
$24,084
7Finance and Insurance
342 3.1%
$43,773
8Construction
271 2.4%
$31,958
9Other Services (except Public Administration)
266 2.4%
$28,614
10Wholesale Trade
160 1.4%
$41,050
Track industry shifts with AI

ExecutivePulse monitors WARN notices, BLS changes, and SEC filings for your top employers.

Learn More
Key Takeaways
  • Largest sector: Retail Trade employs 3,138 workers (28.2% of tracked sectors), at an average wage of $25,396.
  • Wage stratification: Manufacturing averages $49,066 while Accommodation and Food Services averages $19,455, a 2.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
Seeing a change here?

EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

Get Deeper Trends

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Waste Management and Remediation Services
4.80x
270
Health and Personal Care Retailers
3.06x
352
General Merchandise Retailers
2.90x
1,017
Building Material and Garden Supply Retailers
2.76x
411
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.17x
270
Hospitals
1.73x
1,048
Food and Beverage Retailers
1.62x
571

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
2,621
Cluster Employment
3.06x
Peak LQ
Concentrated Sub-Sectors
Waste Management and Remediation Services
4.80x 270
Health and Personal Care Retailers
3.06x 352
General Merchandise Retailers
2.90x 1,017
Building Material and Garden Supply Retailers
2.76x 411
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.17x 270
Hospitals
1.73x 1,048
Food and Beverage Retailers
1.62x 571

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.18x
Nursing and Residential Care Facilities
68 employed
0.30x
Social Assistance
163 employed
0.33x
Administrative and Support Services
302 employed
0.34x
Personal and Laundry Services
58 employed
0.40x
Merchant Wholesalers, Durable Goods
146 employed
Key Takeaways
  • Top specialization: Waste Management and Remediation Services concentrates at 4.80x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 7 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Humacao Municipio's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$120,100
Median Home Value vs 2019
$568
Rent/Mo
74.2%
Owner-Occ
27%
Vacancy
4.4x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$559/mo
1 Bedroom
$572/mo
2 Bedroom
$663/mo
3 Bedroom
$868/mo
4 Bedroom
$1,046/mo
30% of monthly median household income (~$676/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.4x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 74.2% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 27% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$676/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
29,217
Working Age (18-64) vs 2019
Mean Commute 1 min above national avg
27.4 min
Work From Home vs 15.1% national
5.3%
Prime-Age Employed (25-54)
66.8%
of prime-age population
Labor force participation rate: 40.3% of working-age population (18-64) 40% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
27.6%
HS Diploma+
82%
Regional / Statewide Institutions
Total credentials awarded
19,616/yr
NUC University 9,792/yr
University of Puerto Rico-Rio Piedras 2,424/yr
Universidad Ana G. Mendez-Gurabo Campus 2,248/yr
University of Puerto Rico-Mayaguez 1,993/yr
Universidad Ana G. Mendez-Cupey Campus 1,831/yr
Universidad Ana G. Mendez-Carolina Campus 1,328/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.4%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
34.6%
Service
20%
Sales & Office
20.2%
Construction / Maint.
10.6%
Production / Transport
14.5%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 16,125 employed workers.
Key Takeaways
  • Succession risk is real: 23.4% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 40.3% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 14,464 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 7 federal data sources

Sample AI Insight

Humacao Municipio shows meaningful potential for waste management and remediation services attraction, with a 4.80x concentration and 270 jobs in this sub-sector. Near-term succession risk is elevated, with 23.4% of the working-age population within 10 years of retirement age.

The interconnected base across waste management and remediation services, health and personal care retailers, and general merchandise retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Humacao Municipio, Puerto Rico, from federal data sources.

What is the population of Humacao Municipio, Puerto Rico?

50,100 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Humacao Municipio, Puerto Rico?

$27,038 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Humacao Municipio, Puerto Rico?

7.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).