ExecutivePulse
Official Federal Data

Guánica Municipio, Puerto Rico

FIPS 72055 · Population 12,855
7 Sources Updated June 22, 2026
$17,633
Median Income
$80,734 national
17.3%
Unemployment
4% national
4,614
Labor Force
15.8%
Bachelor's+
35.7% national
Small population: 12,855 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$17,633
Per Capita
$10,594
Mean Household
$24,376
Poverty Rate
63.6% approx.
Median Income Comparison
Guánica Municipio$17,633
Puerto Rico$26,297
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 26.8% (3,449 residents) 55-64: 12.2% (1,568 residents) 35-54: 25.6% (3,290 residents) 18-34: 18.3% (2,354 residents) Under 18: 17.1% (2,194 residents) 46 Median Age
Cohorts
Under 18 · 17.1%
18-34 · 18.3%
35-54 · 25.6%
55-64 · 12.2%
65+ · 26.8%
Race & Ethnicity
White60.4%
Black or African American2.2%
Asian0%
Hispanic or Latino(any race)99.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
72.9%
High School+
National: 89.6%
▼ 16.7 pts
15.8%
Bachelor's+
National: 35.7%
▼ 19.9 pts
4.2%
Graduate+
National: 14.1%
▼ 9.9 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
12,855
Population
4,614
Labor Force
Employed
3,552
Unemployment Rate BLS LAUS 2025 annual
17.3% ▲ +5.6 pts YoY
Mean Commute 7 min below national avg
19.5 min
Work From Home vs 15.1% national
3%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 63.6%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 19.9 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 46 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Guánica Municipio, Puerto Rico, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
298 37.0%
$20,048
2Retail Trade
223 27.7%
$21,692
3Health Care and Social Assistance
148 18.4%
$39,397
4Agriculture, Forestry, Fishing and Hunting
136 16.9%
$16,266
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Key Takeaways
  • Largest sector: Accommodation and Food Services employs 298 workers (37% of tracked sectors), at an average wage of $20,048.
  • Wage stratification: Health Care and Social Assistance averages $39,397 while Agriculture, Forestry, Fishing and Hunting averages $16,266, a 2.4x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Crop Production
17.93x
136
Health and Personal Care Retailers
3.16x
48
Food and Beverage Retailers
2.60x
121
2.42x
787

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
787
Cluster Employment
2.42x
Peak LQ
Concentrated Sub-Sectors
Crop Production
17.93x 136
Health and Personal Care Retailers
3.16x 48
Food and Beverage Retailers
2.60x 121
2.42x 787
Key Takeaways
  • Top specialization: Crop Production concentrates at 17.93x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 4 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
Source: BLS QCEW sub-sector Location Quotients.
Guánica Municipio's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$87,200
Median Home Value vs 2019
$349
Rent/Mo
68.7%
Owner-Occ
36.7%
Vacancy
4.9x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$414/mo
1 Bedroom
$433/mo
2 Bedroom
$475/mo
3 Bedroom
$661/mo
4 Bedroom
$717/mo
30% of monthly median household income (~$441/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.9x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 36.7% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$441/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
7,212
Working Age (18-64) vs 2019
Mean Commute 7 min below national avg
19.5 min
Work From Home vs 15.1% national
3%
Prime-Age Employed (25-54)
64.6%
of prime-age population
Labor force participation rate: 43.3% of working-age population (18-64) 43% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
15.8%
HS Diploma+
72.9%
Regional / Statewide Institutions
Total credentials awarded
19,616/yr
NUC University 9,792/yr
University of Puerto Rico-Rio Piedras 2,424/yr
Universidad Ana G. Mendez-Gurabo Campus 2,248/yr
University of Puerto Rico-Mayaguez 1,993/yr
Universidad Ana G. Mendez-Cupey Campus 1,831/yr
Universidad Ana G. Mendez-Carolina Campus 1,328/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
21.7%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
21%
Service
27%
Sales & Office
20.7%
Construction / Maint.
12.6%
Production / Transport
18.6%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 3,552 employed workers.
Key Takeaways
  • Low participation: 43.3% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Short commutes: 19.5-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 14,464 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 7 federal data sources

Sample AI Insight

Guánica Municipio shows strong potential for crop production attraction, with a 17.93x concentration and 136 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across crop production, health and personal care retailers, and food and beverage retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Guánica Municipio, Puerto Rico, from federal data sources.

What is the population of Guánica Municipio, Puerto Rico?

12,855 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Guánica Municipio, Puerto Rico?

$17,633 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Guánica Municipio, Puerto Rico?

17.3% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).