ExecutivePulse
Official Federal Data

Carolina Municipio, Puerto Rico

FIPS 72031 · San Juan-Bayamón-Caguas, PR · Population 152,204
7 Sources Updated June 22, 2026
$36,958
Median Income
$80,734 national
3.5%
Unemployment
4% national
70,781
Labor Force
36%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$36,958
Per Capita
$22,102
Mean Household
$50,484
Poverty Rate
27.9%
Median Income Comparison
Carolina Municipio$36,958
Puerto Rico$26,297
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 24.7% (37,658 residents) 55-64: 12.8% (19,486 residents) 35-54: 24.4% (37,076 residents) 18-34: 22.6% (34,419 residents) Under 18: 15.5% (23,565 residents) 45 Median Age
Cohorts
Under 18 · 15.5%
18-34 · 22.6%
35-54 · 24.4%
55-64 · 12.8%
65+ · 24.7%
Race & Ethnicity
White19%
Black or African American12%
Asian0.4%
Hispanic or Latino(any race)98.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
89%
High School+
National: 89.6%
▼ 0.6 pts
36%
Bachelor's+
National: 35.7%
▲ +0.3 pts
9.6%
Graduate+
National: 14.1%
▼ 4.5 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
152,204
Population
70,781
Labor Force
Employed
63,071
Unemployment Rate BLS LAUS 2025 annual
3.5% ▼ 0.4 pts YoY
Mean Commute 4 min above national avg
30.0 min
Work From Home vs 15.1% national
11.4%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 27.9%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Aging population: Median age of 45 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Carolina Municipio, Puerto Rico, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
8,572 21.4%
$27,834
2Accommodation and Food Services
7,642 19.1%
$25,638
3Administrative and Support and Waste Management
7,583 18.9%
$17,856
4Transportation and Warehousing
5,411 13.5%
$51,909
5Health Care and Social Assistance
3,228 8.1%
$32,724
6Manufacturing
3,096 7.7%
$68,816
7Real Estate and Rental and Leasing
1,240 3.1%
$40,970
8Construction
1,232 3.1%
$35,291
9Educational Services
1,179 2.9%
$25,641
10Professional, Scientific, and Technical Services
912 2.3%
$42,065
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Key Takeaways
  • Largest sector: Retail Trade employs 8,572 workers (21.4% of tracked sectors), at an average wage of $27,834.
  • Wage stratification: Manufacturing averages $68,816 while Administrative and Support and Waste Management averages $17,856, a 3.9x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Air Transportation
11.01x
2,028
Support Activities for Transportation
7.71x
2,032
Rental and Leasing Services
4.69x
862
Health and Personal Care Retailers
4.18x
1,425
Accommodation
3.16x
1,955
Administrative and Support Services
2.75x
7,527
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.21x
812
Building Material and Garden Supply Retailers
1.96x
865
General Merchandise Retailers
1.81x
1,889
Food and Beverage Retailers
1.73x
1,810

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Administrative & Support & Waste Management Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
7,527
Cluster Employment
2.75x
Peak LQ
Concentrated Sub-Sectors
Air Transportation
11.01x 2,028
Support Activities for Transportation
7.71x 2,032
Rental and Leasing Services
4.69x 862
Health and Personal Care Retailers
4.18x 1,425
Accommodation
3.16x 1,955
Administrative and Support Services
2.75x 7,527
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.21x 812
Building Material and Garden Supply Retailers
1.96x 865
General Merchandise Retailers
1.81x 1,889
Food and Beverage Retailers
1.73x 1,810

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.21x
Social Assistance
341 employed
0.23x
Heavy and Civil Engineering Construction
86 employed
0.26x
Professional, Scientific, and Technical Services
912 employed
0.33x
Warehousing and Storage
201 employed
Key Takeaways
  • Top specialization: Air Transportation concentrates at 11.01x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 6 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Carolina Municipio's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$157,600
Median Home Value vs 2019
$677
Rent/Mo
68%
Owner-Occ
19%
Vacancy
4.3x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$559/mo
1 Bedroom
$572/mo
2 Bedroom
$663/mo
3 Bedroom
$868/mo
4 Bedroom
$1,046/mo
30% of monthly median household income (~$924/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 19% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$924/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
90,981
Working Age (18-64) vs 2019
Mean Commute 4 min above national avg
30.0 min
Work From Home vs 15.1% national
11.4%
Prime-Age Employed (25-54)
80.9%
of prime-age population
Labor force participation rate: 55% of working-age population (18-64) 55% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
36%
HS Diploma+
89%
Regional / Statewide Institutions
Total credentials awarded
19,616/yr
NUC University 9,792/yr
University of Puerto Rico-Rio Piedras 2,424/yr
Universidad Ana G. Mendez-Gurabo Campus 2,248/yr
University of Puerto Rico-Mayaguez 1,993/yr
Universidad Ana G. Mendez-Cupey Campus 1,831/yr
Universidad Ana G. Mendez-Carolina Campus 1,328/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
21.4%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
36.3%
Service
20.1%
Sales & Office
26.8%
Construction / Maint.
7.4%
Production / Transport
9.4%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 63,071 employed workers.
Key Takeaways
  • Low participation: 55% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 14,464 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 7 federal data sources

Sample AI Insight

Carolina Municipio shows strong potential for air transportation attraction, with a 11.01x concentration and 2,028 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across air transportation, support activities for transportation, and rental and leasing services creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Carolina Municipio, Puerto Rico, from federal data sources.

What is the population of Carolina Municipio, Puerto Rico?

152,204 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Carolina Municipio, Puerto Rico?

$36,958 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Carolina Municipio, Puerto Rico?

3.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).