ExecutivePulse
Official Federal Data

Aguada Municipio, Puerto Rico

FIPS 72003 · Aguadilla, PR · Population 37,758
8 Sources Updated June 22, 2026
$21,501
Median Income
$80,734 national
7.2%
Unemployment
4% national
12,813
Labor Force
23.4%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$21,501
Per Capita
$13,065
Mean Household
$31,531
Poverty Rate
46.5%
Median Income Comparison
Aguada Municipio$21,501
Puerto Rico$26,297
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 23.2% (8,758 residents) 55-64: 16% (6,036 residents) 35-54: 25.7% (9,714 residents) 18-34: 20.1% (7,595 residents) Under 18: 15% (5,655 residents) 47 Median Age
Cohorts
Under 18 · 15%
18-34 · 20.1%
35-54 · 25.7%
55-64 · 16%
65+ · 23.2%
Race & Ethnicity
White27.3%
Black or African American1.8%
Asian0.1%
Hispanic or Latino(any race)97.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
70.7%
High School+
National: 89.6%
▼ 18.9 pts
23.4%
Bachelor's+
National: 35.7%
▼ 12.3 pts
5%
Graduate+
National: 14.1%
▼ 9.1 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
37,758
Population
12,813
Labor Force
Employed
12,166
Unemployment Rate BLS LAUS 2025 annual
7.2% ▲ +0.4 pts YoY
Mean Commute 5 min below national avg
21.0 min
Work From Home vs 15.1% national
10.1%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 46.5%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 12.3 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 47 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Aguada Municipio, Puerto Rico, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
1,227 49.4%
$21,138
2Health Care and Social Assistance
425 17.1%
$27,560
3Construction
414 16.7%
$24,451
4Administrative and Support and Waste Management
220 8.9%
$20,991
5Finance and Insurance
83 3.3%
$35,741
6Wholesale Trade
57 2.3%
$21,806
7Educational Services
56 2.3%
$18,487
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Key Takeaways
  • Largest sector: Retail Trade employs 1,227 workers (49.4% of tracked sectors), at an average wage of $21,138.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Health and Personal Care Retailers
6.50x
222
Construction of Buildings
5.83x
349
Motor Vehicle and Parts Dealers
3.50x
231
Gasoline Stations and Fuel Dealers
3.26x
110
Food and Beverage Retailers
3.23x
338
Building Material and Garden Supply Retailers
2.65x
117
Crop Production
2.11x
36
Food Manufacturing
2.03x
116
Food Services and Drinking Places
1.73x
681

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,018
Cluster Employment
6.50x
Peak LQ
Concentrated Sub-Sectors
Health and Personal Care Retailers
6.50x 222
Construction of Buildings
5.83x 349
Motor Vehicle and Parts Dealers
3.50x 231
Gasoline Stations and Fuel Dealers
3.26x 110
Food and Beverage Retailers
3.23x 338
Building Material and Garden Supply Retailers
2.65x 117
Crop Production
2.11x 36
Food Manufacturing
2.03x 116
Food Services and Drinking Places
1.73x 681

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Health and Personal Care Retailers concentrates at 6.50x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 9 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 5 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Aguada Municipio's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$121,500
Median Home Value vs 2019
$475
Rent/Mo
73.9%
Owner-Occ
26.5%
Vacancy
5.7x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$480/mo
1 Bedroom
$482/mo
2 Bedroom
$564/mo
3 Bedroom
$680/mo
4 Bedroom
$756/mo
30% of monthly median household income (~$538/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Stretched market: Home value to income ratio of 5.7x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
  • High home ownership: 73.9% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 26.5% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$538/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
23,345
Working Age (18-64) vs 2019
Mean Commute 5 min below national avg
21.0 min
Work From Home vs 15.1% national
10.1%
Prime-Age Employed (25-54)
65.2%
of prime-age population
Labor force participation rate: 39.9% of working-age population (18-64) 40% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
23.4%
HS Diploma+
70.7%
Regional / Statewide Institutions
Total credentials awarded
19,616/yr
NUC University 9,792/yr
University of Puerto Rico-Rio Piedras 2,424/yr
Universidad Ana G. Mendez-Gurabo Campus 2,248/yr
University of Puerto Rico-Mayaguez 1,993/yr
Universidad Ana G. Mendez-Cupey Campus 1,831/yr
Universidad Ana G. Mendez-Carolina Campus 1,328/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
25.9%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
23.6%
Service
22.2%
Sales & Office
28.3%
Construction / Maint.
13.2%
Production / Transport
12.7%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 12,166 employed workers.
Key Takeaways
  • Succession risk is real: 25.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 39.9% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Short commutes: 21.0-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 14,464 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 8 federal data sources

Sample AI Insight

Aguada Municipio shows strong potential for health and personal care retailers attraction, with a 6.50x concentration and 222 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 25.9% of the working-age population within 10 years of retirement age.

The interconnected base across health and personal care retailers, construction of buildings, and motor vehicle and parts dealers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Aguada Municipio, Puerto Rico, from federal data sources.

What is the population of Aguada Municipio, Puerto Rico?

37,758 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Aguada Municipio, Puerto Rico?

$21,501 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Aguada Municipio, Puerto Rico?

7.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).