ExecutivePulse
Official Federal Data

Stark County, Ohio

FIPS 39151 · Canton-Massillon, OH · Population 373,713
9 Sources Updated June 22, 2026
$67,934
Median Income
$80,734 national
4.9%
Unemployment
4% national
$23.2B
GDP
25.9%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$67,934
Per Capita
$36,762
Mean Household
$86,996
Poverty Rate
12.5%
Median Income Comparison
Stark County$67,934
Ohio$71,389
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 20.5% (76,627 residents) 55-64: 13.7% (51,368 residents) 35-54: 23.8% (89,127 residents) 18-34: 20.4% (76,066 residents) Under 18: 21.5% (80,525 residents) 42 Median Age
Cohorts
Under 18 · 21.5%
18-34 · 20.4%
35-54 · 23.8%
55-64 · 13.7%
65+ · 20.5%
Race & Ethnicity
White84.5%
Black or African American7.1%
Asian0.9%
Hispanic or Latino(any race)3%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
93.2%
High School+
National: 89.6%
▲ +3.6 pts
25.9%
Bachelor's+
National: 35.7%
▼ 9.8 pts
9.2%
Graduate+
National: 14.1%
▼ 4.9 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
373,713
Population
186,852
Labor Force
Employed
179,468
Unemployment Rate BLS LAUS 2025 annual
4.9% ▲ +0.3 pts YoY
Mean Commute 5 min below national avg
21.7 min
Work From Home vs 15.1% national
11.8%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 9.8 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 42 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$23.2B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Stark County, Ohio, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
28,138 22.6%
$56,468
2Manufacturing
23,960 19.3%
$73,603
3Retail Trade
18,945 15.2%
$35,121
4Accommodation and Food Services
16,081 12.9%
$22,405
5Construction
8,641 6.9%
$86,671
6Administrative and Support and Waste Management
7,128 5.7%
$51,642
7Other Services (except Public Administration)
5,665 4.6%
$42,562
8Transportation and Warehousing
5,633 4.5%
$58,133
9Wholesale Trade
5,158 4.1%
$76,049
10Professional, Scientific, and Technical Services
5,060 4.1%
$99,804
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 28,138 workers (22.6% of tracked sectors), at an average wage of $56,468.
  • Economic scale: Regional GDP of $23.2B (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $99,804 while Accommodation and Food Services averages $22,405, a 4.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Primary Metal Manufacturing
9.67x
3,544
Petroleum and Coal Products Manufacturing
3.92x
433
Fabricated Metal Product Manufacturing
3.20x
4,611
Food Manufacturing
3.03x
5,440
Museums, Historical Sites, and Similar
2.42x
440
Nursing and Residential Care Facilities
2.15x
7,426
Electrical Equipment, Appliance Manufacturing
2.13x
934
Machinery Manufacturing
2.08x
2,291
Paper Manufacturing
1.73x
615
Building Material and Garden Supply Retailers
1.57x
2,179

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
17,868
Cluster Employment
9.67x
Peak LQ
Concentrated Sub-Sectors
Primary Metal Manufacturing
9.67x 3,544
Petroleum and Coal Products Manufacturing
3.92x 433
Fabricated Metal Product Manufacturing
3.20x 4,611
Food Manufacturing
3.03x 5,440
Museums, Historical Sites, and Similar
2.42x 440
Nursing and Residential Care Facilities
2.15x 7,426
Electrical Equipment, Appliance Manufacturing
2.13x 934
Machinery Manufacturing
2.08x 2,291
Paper Manufacturing
1.73x 615
Building Material and Garden Supply Retailers
1.57x 2,179

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.15x
Computing Infrastructure Providers and Data Processing
74 employed
0.21x
Internet Publishing and Broadcasting
73 employed
0.28x
Support Activities for Transportation
230 employed
0.32x
Mining (except Oil and Gas)
61 employed
0.32x
Computer and Electronic Product Manufacturing
321 employed
0.34x
Securities, Commodity Contracts, Investments
382 employed
Key Takeaways
  • Top specialization: Primary Metal Manufacturing concentrates at 9.67x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 7 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Stark County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$186,400
Median Home Value vs 2019
$909
Rent/Mo
69.2%
Owner-Occ
7.1%
Vacancy
2.7x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$749/mo
1 Bedroom
$846/mo
2 Bedroom
$1,086/mo
3 Bedroom
$1,371/mo
4 Bedroom
$1,451/mo
30% of monthly median household income (~$1,698/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.7x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,698/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
216,561
Working Age (18-64) vs 2019
Mean Commute 5 min below national avg
21.7 min
Work From Home vs 15.1% national
11.8%
Prime-Age Employed (25-54)
82.9%
of prime-age population
Labor force participation rate: 63.7% of working-age population (18-64) 64% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
25.9%
HS Diploma+
93.2%
Regional / Statewide Institutions
Total credentials awarded
61,261/yr
Ohio State University-Main Campus 16,872/yr
University of Cincinnati-Main Campus 12,161/yr
Sinclair Community College 10,362/yr
Ohio University-Main Campus 9,302/yr
Kent State University at Kent 6,840/yr
Miami University-Oxford 5,724/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.7%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
36.4%
Service
16.7%
Sales & Office
20.1%
Construction / Maint.
8.2%
Production / Transport
18.6%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 179,468 employed workers.
Key Takeaways
  • Succession risk is real: 23.7% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Short commutes: 21.7-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 39,395 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Stark County shows strong potential for primary metal manufacturing attraction, with a 9.67x concentration and 3,544 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.7% of the working-age population within 10 years of retirement age.

The interconnected base across primary metal manufacturing, petroleum and coal products manufacturing, and fabricated metal product manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Stark County, Ohio, from federal data sources.

What is the population of Stark County, Ohio?

373,713 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Stark County, Ohio?

$67,934 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Stark County, Ohio?

4.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Stark County, Ohio?

$23.2B (U.S. Bureau of Economic Analysis, CAGDP1).