ExecutivePulse
Official Federal Data

Muskingum County, Ohio

FIPS 39119 · Zanesville, OH · Population 86,411
9 Sources Updated June 22, 2026
$60,780
Median Income
$80,734 national
5%
Unemployment
4% national
$5.1B
GDP
20.6%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$60,780
Per Capita
$32,809
Mean Household
$80,210
Poverty Rate
15.1%
Median Income Comparison
Muskingum County$60,780
Ohio$71,389
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 18.6% (16,071 residents) 55-64: 13.5% (11,680 residents) 35-54: 24.1% (20,791 residents) 18-34: 21.2% (18,280 residents) Under 18: 22.7% (19,589 residents) 40 Median Age
Cohorts
Under 18 · 22.7%
18-34 · 21.2%
35-54 · 24.1%
55-64 · 13.5%
65+ · 18.6%
Race & Ethnicity
White90.8%
Black or African American3.1%
Asian0.5%
Hispanic or Latino(any race)1.3%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
90.6%
High School+
National: 89.6%
▲ +1.0 pts
20.6%
Bachelor's+
National: 35.7%
▼ 15.1 pts
7.7%
Graduate+
National: 14.1%
▼ 6.4 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
86,411
Population
40,906
Labor Force
Employed
39,145
Unemployment Rate BLS LAUS 2025 annual
5% ▲ +0.3 pts YoY
Mean Commute 1 min below national avg
25.4 min
Work From Home vs 15.1% national
6.3%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 15.1%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 15.1 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$5.1B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Muskingum County, Ohio, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
7,449 27.7%
$66,355
2Retail Trade
4,783 17.8%
$35,057
3Accommodation and Food Services
3,530 13.1%
$21,502
4Manufacturing
3,292 12.2%
$66,313
5Transportation and Warehousing
2,516 9.3%
$60,168
6Construction
1,422 5.3%
$65,610
7Other Services (except Public Administration)
1,232 4.6%
$42,816
8Administrative and Support and Waste Management
1,149 4.3%
$51,386
9Information
840 3.1%
$48,040
10Finance and Insurance
719 2.7%
$83,372
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 7,449 workers (27.7% of tracked sectors), at an average wage of $66,355.
  • Economic scale: Regional GDP of $5.1B (2024).
  • Wage stratification: Finance and Insurance averages $83,372 while Accommodation and Food Services averages $21,502, a 3.9x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Support Activities for Mining
9.33x
571
Nonmetallic Mineral Product Manufacturing
5.47x
520
Primary Metal Manufacturing
4.30x
358
Printing and Related Support Activities
4.22x
334
Warehousing and Storage
3.79x
1,656
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.42x
823
Food Manufacturing
2.36x
963
Truck Transportation
2.00x
679
Wood Product Manufacturing
1.82x
168
General Merchandise Retailers
1.79x
1,333

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Manufacturing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
2,343
Cluster Employment
5.47x
Peak LQ
Concentrated Sub-Sectors
Support Activities for Mining
9.33x 571
Nonmetallic Mineral Product Manufacturing
5.47x 520
Primary Metal Manufacturing
4.30x 358
Printing and Related Support Activities
4.22x 334
Warehousing and Storage
3.79x 1,656
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.42x 823
Food Manufacturing
2.36x 963
Truck Transportation
2.00x 679
Wood Product Manufacturing
1.82x 168
General Merchandise Retailers
1.79x 1,333

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.20x
Professional, Scientific, and Technical Services
482 employed
0.28x
Accommodation
124 employed
0.36x
Machinery Manufacturing
89 employed
0.39x
Real Estate
162 employed
0.40x
Couriers and Messengers
103 employed
0.43x
Insurance Carriers and Related Activities
259 employed
Key Takeaways
  • Top specialization: Support Activities for Mining concentrates at 9.33x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Muskingum County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$182,200
Median Home Value vs 2019
$833
Rent/Mo
68.2%
Owner-Occ
10.4%
Vacancy
3.0x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$815/mo
1 Bedroom
$820/mo
2 Bedroom
$973/mo
3 Bedroom
$1,324/mo
4 Bedroom
$1,438/mo
30% of monthly median household income (~$1,520/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 10.4% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,520/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
50,751
Working Age (18-64) vs 2019
Mean Commute 1 min below national avg
25.4 min
Work From Home vs 15.1% national
6.3%
Prime-Age Employed (25-54)
78%
of prime-age population
Labor force participation rate: 61.2% of working-age population (18-64) 61% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
20.6%
HS Diploma+
90.6%
Regional / Statewide Institutions
Total credentials awarded
61,261/yr
Ohio State University-Main Campus 16,872/yr
University of Cincinnati-Main Campus 12,161/yr
Sinclair Community College 10,362/yr
Ohio University-Main Campus 9,302/yr
Kent State University at Kent 6,840/yr
Miami University-Oxford 5,724/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
32.8%
Service
16.5%
Sales & Office
20.2%
Construction / Maint.
11%
Production / Transport
19.6%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 39,145 employed workers.
Key Takeaways
  • Succession risk is real: 23% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 39,395 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Muskingum County shows strong potential for support activities for mining attraction, with a 9.33x concentration and 571 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23% of the working-age population within 10 years of retirement age.

The interconnected base across support activities for mining, nonmetallic mineral product manufacturing, and primary metal manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Muskingum County, Ohio, from federal data sources.

What is the population of Muskingum County, Ohio?

86,411 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Muskingum County, Ohio?

$60,780 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Muskingum County, Ohio?

5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Muskingum County, Ohio?

$5.1B (U.S. Bureau of Economic Analysis, CAGDP1).