ExecutivePulse
Official Federal Data

Morrow County, Ohio

FIPS 39117 · Columbus, OH · Population 35,404
9 Sources Updated June 22, 2026
$75,283
Median Income
$80,734 national
4.5%
Unemployment
4% national
$910M
GDP
19.4%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$75,283
Per Capita
$36,803
Mean Household
$94,153
Poverty Rate
12.8%
Median Income Comparison
Morrow County$75,283
Ohio$71,389
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 19.3% (6,840 residents) 55-64: 14.7% (5,210 residents) 35-54: 25.7% (9,092 residents) 18-34: 18.6% (6,570 residents) Under 18: 21.7% (7,692 residents) 43 Median Age
Cohorts
Under 18 · 21.7%
18-34 · 18.6%
35-54 · 25.7%
55-64 · 14.7%
65+ · 19.3%
Race & Ethnicity
White94%
Black or African American0.4%
Asian0.4%
Hispanic or Latino(any race)1.9%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
90.1%
High School+
National: 89.6%
▲ +0.5 pts
19.4%
Bachelor's+
National: 35.7%
▼ 16.3 pts
6.1%
Graduate+
National: 14.1%
▼ 8.0 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
35,404
Population
17,570
Labor Force
Employed
16,978
Unemployment Rate BLS LAUS 2025 annual
4.5% ▲ +0.2 pts YoY
Mean Commute 6 min above national avg
32.8 min
Work From Home vs 15.1% national
12.4%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 16.3 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$910M
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Morrow County, Ohio, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
709 24.1%
$63,556
2Retail Trade
607 20.6%
$30,130
3Construction
425 14.4%
$59,194
4Accommodation and Food Services
413 14.0%
$17,705
5Administrative and Support and Waste Management
193 6.6%
$40,369
6Arts, Entertainment, and Recreation
155 5.3%
$23,815
7Other Services (except Public Administration)
133 4.5%
$39,390
8Agriculture, Forestry, Fishing and Hunting
119 4.0%
$43,055
9Wholesale Trade
111 3.8%
$66,341
10Finance and Insurance
79 2.7%
$64,775
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Key Takeaways
  • Largest sector: Manufacturing employs 709 workers (24.1% of tracked sectors), at an average wage of $63,556.
  • Economic scale: Regional GDP of $910M (2024).
  • Wage stratification: Wholesale Trade averages $66,341 while Accommodation and Food Services averages $17,705, a 3.7x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Gasoline Stations and Fuel Dealers
6.10x
218
Crop Production
5.49x
99
Waste Management and Remediation Services
3.62x
64
Nursing and Residential Care Facilities
1.99x
232
1.65x
1,273
Specialty Trade Contractors
1.61x
286

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,273
Cluster Employment
1.65x
Peak LQ
Concentrated Sub-Sectors
Gasoline Stations and Fuel Dealers
6.10x 218
Crop Production
5.49x 99
Waste Management and Remediation Services
3.62x 64
Nursing and Residential Care Facilities
1.99x 232
1.65x 1,273
Specialty Trade Contractors
1.61x 286

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.44x
Administrative and Support Services
129 employed
Key Takeaways
  • Top specialization: Gasoline Stations and Fuel Dealers concentrates at 6.10x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 6 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 3 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Morrow County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$222,300
Median Home Value vs 2019
$937
Rent/Mo
81.2%
Owner-Occ
8.4%
Vacancy
3.0x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,111/mo
1 Bedroom
$1,194/mo
2 Bedroom
$1,430/mo
3 Bedroom
$1,715/mo
4 Bedroom
$1,927/mo
30% of monthly median household income (~$1,882/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 81.2% owner-occupied; rental supply may be tight for incoming workers.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,882/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
20,872
Working Age (18-64) vs 2019
Mean Commute 6 min above national avg
32.8 min
Work From Home vs 15.1% national
12.4%
Prime-Age Employed (25-54)
79.2%
of prime-age population
Labor force participation rate: 63.4% of working-age population (18-64) 63% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
19.4%
HS Diploma+
90.1%
Regional / Statewide Institutions
Total credentials awarded
61,261/yr
Ohio State University-Main Campus 16,872/yr
University of Cincinnati-Main Campus 12,161/yr
Sinclair Community College 10,362/yr
Ohio University-Main Campus 9,302/yr
Kent State University at Kent 6,840/yr
Miami University-Oxford 5,724/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
25%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
35.9%
Service
12.8%
Sales & Office
18%
Construction / Maint.
12.9%
Production / Transport
20.5%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 16,978 employed workers.
Key Takeaways
  • Succession risk is real: 25% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 39,395 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Morrow County shows strong potential for gasoline stations and fuel dealers attraction, with a 6.10x concentration and 218 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 25% of the working-age population within 10 years of retirement age.

The interconnected base across gasoline stations and fuel dealers, crop production, and waste management and remediation services creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Morrow County, Ohio, from federal data sources.

What is the population of Morrow County, Ohio?

35,404 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Morrow County, Ohio?

$75,283 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Morrow County, Ohio?

4.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Morrow County, Ohio?

$910M (U.S. Bureau of Economic Analysis, CAGDP1).