ExecutivePulse
Official Federal Data

St. Lawrence County, New York

FIPS 36089 · Massena-Ogdensburg, NY · Population 107,226
9 Sources Updated June 22, 2026
$62,850
Median Income
$80,734 national
4.6%
Unemployment
4% national
$6.6B
GDP
25.3%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$62,850
Per Capita
$33,177
Mean Household
$82,664
Poverty Rate
16.9%
Median Income Comparison
St. Lawrence County$62,850
New York$85,974
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 18.8% (20,152 residents) 55-64: 13.8% (14,790 residents) 35-54: 22.8% (24,417 residents) 18-34: 24.8% (26,554 residents) Under 18: 19.9% (21,313 residents) 39 Median Age
Cohorts
Under 18 · 19.9%
18-34 · 24.8%
35-54 · 22.8%
55-64 · 13.8%
65+ · 18.8%
Race & Ethnicity
White91.7%
Black or African American2%
Asian1.1%
Hispanic or Latino(any race)2.5%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
89.9%
High School+
National: 89.6%
▲ +0.3 pts
25.3%
Bachelor's+
National: 35.7%
▼ 10.4 pts
12.3%
Graduate+
National: 14.1%
▼ 1.8 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
107,226
Population
47,329
Labor Force
Employed
44,805
Unemployment Rate BLS LAUS 2025 annual
4.6% ▲ +0.2 pts YoY
Mean Commute 5 min below national avg
21.0 min
Work From Home vs 15.1% national
7.3%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 16.9%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 10.4 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$6.6B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in St. Lawrence County, New York, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
4,366 29.3%
$35,910
2Accommodation and Food Services
2,564 17.2%
$24,605
3Manufacturing
2,322 15.6%
$85,946
4Construction
1,486 10.0%
$77,326
5Other Services (except Public Administration)
800 5.4%
$34,233
6Professional, Scientific, and Technical Services
717 4.8%
$66,761
7Administrative and Support and Waste Management
707 4.7%
$51,815
8Management of Companies and Enterprises
688 4.6%
$80,265
9Agriculture, Forestry, Fishing and Hunting
635 4.3%
$51,894
10Finance and Insurance
611 4.1%
$70,941
Track industry shifts with AI

ExecutivePulse monitors WARN notices, BLS changes, and SEC filings for your top employers.

Learn More
Key Takeaways
  • Largest sector: Retail Trade employs 4,366 workers (29.3% of tracked sectors), at an average wage of $35,910.
  • Economic scale: Regional GDP of $6.6B (2024).
  • Wage stratification: Manufacturing averages $85,946 while Accommodation and Food Services averages $24,605, a 3.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?

EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

Get Deeper Trends

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Animal Production and Aquaculture
8.78x
528
Forestry and Logging
6.08x
62
Nonmetallic Mineral Product Manufacturing
4.53x
418
Building Material and Garden Supply Retailers
2.58x
789
Utilities
1.92x
257
Hospitals
1.82x
2,258
General Merchandise Retailers
1.68x
1,212
Gasoline Stations and Fuel Dealers
1.68x
391
Health and Personal Care Retailers
1.58x
372

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
2,764
Cluster Employment
2.58x
Peak LQ
Concentrated Sub-Sectors
Animal Production and Aquaculture
8.78x 528
Forestry and Logging
6.08x 62
Nonmetallic Mineral Product Manufacturing
4.53x 418
Building Material and Garden Supply Retailers
2.58x 789
Utilities
1.92x 257
Hospitals
1.82x 2,258
General Merchandise Retailers
1.68x 1,212
Gasoline Stations and Fuel Dealers
1.68x 391
Health and Personal Care Retailers
1.58x 372

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.17x
Insurance Carriers and Related Activities
96 employed
0.20x
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
52 employed
0.22x
Real Estate
90 employed
0.24x
Amusement, Gambling, and Recreation Industries
103 employed
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 8.78x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 9 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
St. Lawrence County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$121,900
Median Home Value vs 2019
$818
Rent/Mo
71.9%
Owner-Occ
19.8%
Vacancy
1.9x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$742/mo
1 Bedroom
$816/mo
2 Bedroom
$1,071/mo
3 Bedroom
$1,284/mo
4 Bedroom
$1,418/mo
30% of monthly median household income (~$1,571/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 1.9x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 71.9% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 19.8% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,571/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
65,761
Working Age (18-64) vs 2019
Mean Commute 5 min below national avg
21.0 min
Work From Home vs 15.1% national
7.3%
Prime-Age Employed (25-54)
76.4%
of prime-age population
Labor force participation rate: 55.1% of working-age population (18-64) 55% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
25.3%
HS Diploma+
89.9%
Regional / Statewide Institutions
Total credentials awarded
58,559/yr
New York University 18,769/yr
University at Buffalo 9,530/yr
Cornell University 8,800/yr
Stony Brook University 8,368/yr
Syracuse University 7,300/yr
CUNY Hunter College 5,792/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
22.5%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
37.3%
Service
23.2%
Sales & Office
17.3%
Construction / Maint.
9.9%
Production / Transport
12.2%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 44,805 employed workers.
Key Takeaways
  • Succession risk is real: 22.5% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 55.1% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Short commutes: 21.0-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 37,099 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

St. Lawrence County shows strong potential for animal production and aquaculture attraction, with a 8.78x concentration and 528 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 22.5% of the working-age population within 10 years of retirement age.

The interconnected base across animal production and aquaculture, forestry and logging, and nonmetallic mineral product manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for St. Lawrence County, New York, from federal data sources.

What is the population of St. Lawrence County, New York?

107,226 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in St. Lawrence County, New York?

$62,850 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in St. Lawrence County, New York?

4.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of St. Lawrence County, New York?

$6.6B (U.S. Bureau of Economic Analysis, CAGDP1).