ExecutivePulse
Official Federal Data

Taos County, New Mexico

FIPS 35055 · Taos, NM · Population 34,543
9 Sources Updated June 22, 2026
$58,950
Median Income
$80,734 national
4.5%
Unemployment
4% national
$1.5B
GDP
38.5%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$58,950
Per Capita
$42,871
Mean Household
$87,060
Poverty Rate
15.5%
Median Income Comparison
Taos County$58,950
New Mexico$64,059
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 30.5% (10,539 residents) 55-64: 15.6% (5,377 residents) 35-54: 23.7% (8,186 residents) 18-34: 14.6% (5,041 residents) Under 18: 15.6% (5,400 residents) 53 Median Age
Cohorts
Under 18 · 15.6%
18-34 · 14.6%
35-54 · 23.7%
55-64 · 15.6%
65+ · 30.5%
Race & Ethnicity
White55.7%
Black or African American0.4%
Asian0.7%
Hispanic or Latino(any race)50.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
92.2%
High School+
National: 89.6%
▲ +2.6 pts
38.5%
Bachelor's+
National: 35.7%
▲ +2.8 pts
16.2%
Graduate+
National: 14.1%
▲ +2.1 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
34,543
Population
16,465
Labor Force
Employed
15,194
Unemployment Rate BLS LAUS 2025 annual
4.5% ▼ 0.1 pts YoY
Mean Commute 1 min below national avg
25.5 min
Work From Home vs 15.1% national
19.7%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 15.5%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Aging population: Median age of 53 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.5B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Taos County, New Mexico, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
1,922 23.8%
$28,679
2Health Care and Social Assistance
1,747 21.6%
$54,963
3Retail Trade
1,615 20.0%
$35,568
4Arts, Entertainment, and Recreation
872 10.8%
$34,868
5Construction
521 6.5%
$60,040
6Administrative and Support and Waste Management
366 4.5%
$55,674
7Professional, Scientific, and Technical Services
294 3.6%
$70,633
8Other Services (except Public Administration)
280 3.5%
$43,190
9Educational Services
263 3.3%
$55,551
10Finance and Insurance
195 2.4%
$56,682
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Key Takeaways
  • Largest sector: Accommodation and Food Services employs 1,922 workers (23.8% of tracked sectors), at an average wage of $28,679.
  • Economic scale: Regional GDP of $1.5B (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $70,633 while Accommodation and Food Services averages $28,679, a 2.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Amusement, Gambling, and Recreation Industries
5.85x
786
Accommodation
5.09x
687
Utilities
3.63x
154
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
3.25x
339
Museums, Historical Sites, and Similar
3.08x
39
Food and Beverage Retailers
2.17x
496
Social Assistance
2.00x
701
Gasoline Stations and Fuel Dealers
1.91x
141
Building Material and Garden Supply Retailers
1.78x
172

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,148
Cluster Employment
3.25x
Peak LQ
Concentrated Sub-Sectors
Amusement, Gambling, and Recreation Industries
5.85x 786
Accommodation
5.09x 687
Utilities
3.63x 154
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
3.25x 339
Museums, Historical Sites, and Similar
3.08x 39
Food and Beverage Retailers
2.17x 496
Social Assistance
2.00x 701
Gasoline Stations and Fuel Dealers
1.91x 141
Building Material and Garden Supply Retailers
1.78x 172

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.27x
Insurance Carriers and Related Activities
50 employed
0.33x
Merchant Wholesalers, Durable Goods
80 employed
0.39x
Professional, Scientific, and Technical Services
294 employed
0.47x
Personal and Laundry Services
52 employed
Key Takeaways
  • Top specialization: Amusement, Gambling, and Recreation Industries concentrates at 5.85x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 9 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Taos County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$382,800
Median Home Value vs 2019
$1,034
Rent/Mo
77.6%
Owner-Occ
26.8%
Vacancy
6.5x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$908/mo
1 Bedroom
$1,072/mo
2 Bedroom
$1,279/mo
3 Bedroom
$1,593/mo
4 Bedroom
$2,146/mo
30% of monthly median household income (~$1,474/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Stretched market: Home value to income ratio of 6.5x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
  • High home ownership: 77.6% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 26.8% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,474/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
18,604
Working Age (18-64) vs 2019
Mean Commute 1 min below national avg
25.5 min
Work From Home vs 15.1% national
19.7%
Prime-Age Employed (25-54)
79.2%
of prime-age population
Labor force participation rate: 56.5% of working-age population (18-64) 56% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
38.5%
HS Diploma+
92.2%
Regional / Statewide Institutions
Total credentials awarded
21,058/yr
Central New Mexico Community College 7,939/yr
University of New Mexico-Main Campus 5,350/yr
New Mexico State University-Main Campus 3,360/yr
San Juan College 1,790/yr
Eastern New Mexico University-Main Campus 1,342/yr
New Mexico State University-Dona Ana 1,277/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
28.9%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
40%
Service
21.6%
Sales & Office
16.3%
Construction / Maint.
14.5%
Production / Transport
7.7%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 15,194 employed workers.
Key Takeaways
  • Succession risk is real: 28.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 56.5% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 16,649 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Taos County shows strong potential for amusement, gambling, and recreation industries attraction, with a 5.85x concentration and 786 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 28.9% of the working-age population within 10 years of retirement age.

The interconnected base across amusement, gambling, and recreation industries, accommodation, and utilities creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Taos County, New Mexico, from federal data sources.

What is the population of Taos County, New Mexico?

34,543 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Taos County, New Mexico?

$58,950 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Taos County, New Mexico?

4.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Taos County, New Mexico?

$1.5B (U.S. Bureau of Economic Analysis, CAGDP1).