ExecutivePulse
Official Federal Data

Santa Fe County, New Mexico

FIPS 35049 · Santa Fe, NM · Population 156,105
9 Sources Updated June 22, 2026
$79,071
Median Income
$80,734 national
3.7%
Unemployment
4% national
$10.1B
GDP
46.1%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$79,071
Per Capita
$52,207
Mean Household
$111,940
Poverty Rate
12%
Median Income Comparison
Santa Fe County$79,071
New Mexico$64,059
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 28% (43,785 residents) 55-64: 14.6% (22,854 residents) 35-54: 23.4% (36,513 residents) 18-34: 17.9% (27,876 residents) Under 18: 16.1% (25,077 residents) 49 Median Age
Cohorts
Under 18 · 16.1%
18-34 · 17.9%
35-54 · 23.4%
55-64 · 14.6%
65+ · 28%
Race & Ethnicity
White56.7%
Black or African American1%
Asian1.5%
Hispanic or Latino(any race)47.9%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
91.8%
High School+
National: 89.6%
▲ +2.2 pts
46.1%
Bachelor's+
National: 35.7%
▲ +10.4 pts
23.9%
Graduate+
National: 14.1%
▲ +9.8 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
156,105
Population
76,964
Labor Force
Employed
72,587
Unemployment Rate BLS LAUS 2025 annual
3.7% ▲ +0.1 pts YoY
Mean Commute 3 min below national avg
23.8 min
Work From Home vs 15.1% national
18.4%
Key Takeaways
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 10.4 pts, supports knowledge-economy and tech attraction.
  • Aging population: Median age of 49 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$10.1B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Santa Fe County, New Mexico, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
9,648 23.0%
$35,180
2Health Care and Social Assistance
8,599 20.5%
$71,856
3Retail Trade
8,344 19.9%
$44,133
4Construction
3,060 7.3%
$58,559
5Professional, Scientific, and Technical Services
2,902 6.9%
$96,529
6Other Services (except Public Administration)
2,532 6.0%
$60,291
7Educational Services
1,973 4.7%
$57,062
8Administrative and Support and Waste Management
1,794 4.3%
$50,687
9Arts, Entertainment, and Recreation
1,707 4.1%
$62,689
10Finance and Insurance
1,409 3.4%
$144,112
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Key Takeaways
  • Largest sector: Accommodation and Food Services employs 9,648 workers (23% of tracked sectors), at an average wage of $35,180.
  • Economic scale: Regional GDP of $10.1B (2024).
  • Wage stratification: Finance and Insurance averages $144,112 while Accommodation and Food Services averages $35,180, a 4.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Museums, Historical Sites, and Similar
3.69x
264
Accommodation
3.41x
2,600
Postal Service
2.75x
8
Private Households
2.66x
217
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.25x
1,322
Performing Arts, Spectator Sports, and Related
2.07x
475
Religious, Grantmaking, Civic, Professional Orgs
1.86x
1,053
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
1.69x
765
Educational Services
1.53x
1,973

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Accommodation & Food Services Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
2,600
Cluster Employment
3.41x
Peak LQ
Concentrated Sub-Sectors
Museums, Historical Sites, and Similar
3.69x 264
Accommodation
3.41x 2,600
Postal Service
2.75x 8
Private Households
2.66x 217
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.25x 1,322
Performing Arts, Spectator Sports, and Related
2.07x 475
Religious, Grantmaking, Civic, Professional Orgs
1.86x 1,053
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
1.69x 765
Educational Services
1.53x 1,973

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.12x
Truck Transportation
70 employed
0.13x
Fabricated Metal Product Manufacturing
72 employed
0.21x
Food Manufacturing
148 employed
0.22x
Chemical Manufacturing
77 employed
Key Takeaways
  • Top specialization: Museums, Historical Sites, and Similar concentrates at 3.69x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 9 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Santa Fe County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$446,300
Median Home Value vs 2019
$1,389
Rent/Mo
71.5%
Owner-Occ
10.2%
Vacancy
5.6x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,259/mo
1 Bedroom
$1,390/mo
2 Bedroom
$1,685/mo
3 Bedroom
$2,122/mo
4 Bedroom
$2,231/mo
30% of monthly median household income (~$1,977/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Stretched market: Home value to income ratio of 5.6x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
  • High home ownership: 71.5% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 10.2% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,977/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
87,243
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.8 min
Work From Home vs 15.1% national
18.4%
Prime-Age Employed (25-54)
80.1%
of prime-age population
Labor force participation rate: 58.7% of working-age population (18-64) 59% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
46.1%
HS Diploma+
91.8%
Regional / Statewide Institutions
Total credentials awarded
21,058/yr
Central New Mexico Community College 7,939/yr
University of New Mexico-Main Campus 5,350/yr
New Mexico State University-Main Campus 3,360/yr
San Juan College 1,790/yr
Eastern New Mexico University-Main Campus 1,342/yr
New Mexico State University-Dona Ana 1,277/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
26.2%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
48.4%
Service
18.2%
Sales & Office
18.2%
Construction / Maint.
9.3%
Production / Transport
5.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 72,587 employed workers.
Key Takeaways
  • Succession risk is real: 26.2% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 58.7% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 16,649 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Santa Fe County shows meaningful potential for museums, historical sites, and similar attraction, with a 3.69x concentration and 264 jobs in this sub-sector. Near-term succession risk is elevated, with 26.2% of the working-age population within 10 years of retirement age.

The interconnected base across museums, historical sites, and similar, accommodation, and postal service creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Santa Fe County, New Mexico, from federal data sources.

What is the population of Santa Fe County, New Mexico?

156,105 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Santa Fe County, New Mexico?

$79,071 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Santa Fe County, New Mexico?

3.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Santa Fe County, New Mexico?

$10.1B (U.S. Bureau of Economic Analysis, CAGDP1).