ExecutivePulse
Official Federal Data

Roosevelt County, New Mexico

FIPS 35041 · Clovis, NM · Population 18,928
9 Sources Updated June 22, 2026
$52,685
Median Income
$80,734 national
3.8%
Unemployment
4% national
$949M
GDP
21.2%
Bachelor's+
35.7% national
Small population: 18,928 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$52,685
Per Capita
$25,975
Mean Household
$66,592
Poverty Rate
21.8% approx.
Median Income Comparison
Roosevelt County$52,685
New Mexico$64,059
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 15% (2,840 residents) 55-64: 9.9% (1,878 residents) 35-54: 21.6% (4,090 residents) 18-34: 28.4% (5,375 residents) Under 18: 25.1% (4,745 residents) 32 Median Age
Cohorts
Under 18 · 25.1%
18-34 · 28.4%
35-54 · 21.6%
55-64 · 9.9%
65+ · 15%
Race & Ethnicity
White62.1%
Black or African American0.6%
Asian0.6%
Hispanic or Latino(any race)44.8%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
86.4%
High School+
National: 89.6%
▼ 3.2 pts
21.2%
Bachelor's+
National: 35.7%
▼ 14.5 pts
9.7%
Graduate+
National: 14.1%
▼ 4.4 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
18,928
Population
9,244
Labor Force
Employed
8,430
Unemployment Rate BLS LAUS 2025 annual
3.8%
Mean Commute 11 min below national avg
15.7 min
Work From Home vs 15.1% national
4.6%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 21.8%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 14.5 pts, relevant for advanced-services attraction strategy.
  • Young population: Median age of 32 is materially below the U.S. norm, a workforce pipeline asset.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$949M
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Roosevelt County, New Mexico, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
670 26.5%
$34,976
2Accommodation and Food Services
604 23.9%
$19,591
3Manufacturing
429 17.0%
$53,664
4Transportation and Warehousing
269 10.7%
$60,035
5Construction
163 6.5%
$35,816
6Finance and Insurance
118 4.7%
$58,155
7Utilities
83 3.3%
$89,374
8Other Services (except Public Administration)
74 2.9%
$35,532
9Wholesale Trade
62 2.5%
$35,184
10Real Estate and Rental and Leasing
53 2.1%
$44,013
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Key Takeaways
  • Largest sector: Retail Trade employs 670 workers (26.5% of tracked sectors), at an average wage of $34,976.
  • Economic scale: Regional GDP of $949M (2024).
  • Wage stratification: Utilities averages $89,374 while Accommodation and Food Services averages $19,591, a 4.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Animal Production and Aquaculture
60.54x
616
Food Manufacturing
5.87x
393
Truck Transportation
4.72x
263
Support Activities for Agriculture and Forestry
4.06x
58
Utilities
3.66x
83
Social Assistance
1.52x
286
1.50x
1,280

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,280
Cluster Employment
1.50x
Peak LQ
Concentrated Sub-Sectors
Animal Production and Aquaculture
60.54x 616
Food Manufacturing
5.87x 393
Truck Transportation
4.72x 263
Support Activities for Agriculture and Forestry
4.06x 58
Utilities
3.66x 83
Social Assistance
1.52x 286
1.50x 1,280

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.13x
Professional, Scientific, and Technical Services
53 employed
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 60.54x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 7 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 3 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Roosevelt County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$135,800
Median Home Value vs 2019
$898
Rent/Mo
60.7%
Owner-Occ
13.2%
Vacancy
2.6x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$725/mo
1 Bedroom
$772/mo
2 Bedroom
$975/mo
3 Bedroom
$1,356/mo
4 Bedroom
$1,636/mo
30% of monthly median household income (~$1,317/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.6x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • Elevated vacancy: 13.2% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,317/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
11,343
Working Age (18-64) vs 2019
Mean Commute 11 min below national avg
15.7 min
Work From Home vs 15.1% national
4.6%
Prime-Age Employed (25-54)
76.1%
of prime-age population
Labor force participation rate: 65.2% of working-age population (18-64) 65% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
21.2%
HS Diploma+
86.4%
Regional / Statewide Institutions
Total credentials awarded
21,058/yr
Central New Mexico Community College 7,939/yr
University of New Mexico-Main Campus 5,350/yr
New Mexico State University-Main Campus 3,360/yr
San Juan College 1,790/yr
Eastern New Mexico University-Main Campus 1,342/yr
New Mexico State University-Dona Ana 1,277/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
16.6%
55-64 of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
32.2%
Service
23.4%
Sales & Office
14.2%
Construction / Maint.
13.3%
Production / Transport
16.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 8,430 employed workers.
Key Takeaways
  • Short commutes: 15.7-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 16,649 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Roosevelt County shows strong potential for animal production and aquaculture attraction, with a 60.54x concentration and 616 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across animal production and aquaculture, food manufacturing, and truck transportation creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Roosevelt County, New Mexico, from federal data sources.

What is the population of Roosevelt County, New Mexico?

18,928 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Roosevelt County, New Mexico?

$52,685 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Roosevelt County, New Mexico?

3.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Roosevelt County, New Mexico?

$949M (U.S. Bureau of Economic Analysis, CAGDP1).