ExecutivePulse
Official Federal Data

Lincoln County, New Mexico

FIPS 35027 · Ruidoso, NM · Population 20,224
9 Sources Updated June 22, 2026
$53,303
Median Income
$80,734 national
4.3%
Unemployment
4% national
$894M
GDP
32.2%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$53,303
Per Capita
$37,148
Mean Household
$73,624
Poverty Rate
19.3%
Median Income Comparison
Lincoln County$53,303
New Mexico$64,059
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 31.3% (6,327 residents) 55-64: 16.2% (3,280 residents) 35-54: 21.9% (4,419 residents) 18-34: 14% (2,829 residents) Under 18: 16.7% (3,369 residents) 52 Median Age
Cohorts
Under 18 · 16.7%
18-34 · 14%
35-54 · 21.9%
55-64 · 16.2%
65+ · 31.3%
Race & Ethnicity
White69.6%
Black or African American1%
Asian0.5%
Hispanic or Latino(any race)33%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94.7%
High School+
National: 89.6%
▲ +5.1 pts
32.2%
Bachelor's+
National: 35.7%
▼ 3.5 pts
13.5%
Graduate+
National: 14.1%
▼ 0.6 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
20,224
Population
8,954
Labor Force
Employed
8,500
Unemployment Rate BLS LAUS 2025 annual
4.3%
Mean Commute 6 min below national avg
20.0 min
Work From Home vs 15.1% national
11.1%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 19.3%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Aging population: Median age of 52 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$894M
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Lincoln County, New Mexico, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
1,249 29.4%
$27,457
2Retail Trade
1,166 27.4%
$34,036
3Arts, Entertainment, and Recreation
473 11.1%
$34,130
4Construction
382 9.0%
$46,491
5Administrative and Support and Waste Management
255 6.0%
$46,058
6Other Services (except Public Administration)
226 5.3%
$33,630
7Real Estate and Rental and Leasing
144 3.4%
$41,697
8Finance and Insurance
131 3.1%
$63,476
9Manufacturing
124 2.9%
$30,645
10Transportation and Warehousing
103 2.4%
$27,027
Track industry shifts with AI

ExecutivePulse monitors WARN notices, BLS changes, and SEC filings for your top employers.

Learn More
Key Takeaways
  • Largest sector: Accommodation and Food Services employs 1,249 workers (29.4% of tracked sectors), at an average wage of $27,457.
  • Economic scale: Regional GDP of $894M (2024).
  • Wage stratification: Finance and Insurance averages $63,476 while Transportation and Warehousing averages $27,027, a 2.3x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?

EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

Get Deeper Trends

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Animal Production and Aquaculture
5.52x
64
Amusement, Gambling, and Recreation Industries
5.22x
428
Accommodation
3.86x
318
Gasoline Stations and Fuel Dealers
3.33x
150
Utilities
2.98x
77
General Merchandise Retailers
2.20x
306
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.20x
140
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.10x
103
Construction of Buildings
1.93x
154
Food Services and Drinking Places
1.78x
931

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Accommodation & Food Services Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,249
Cluster Employment
3.86x
Peak LQ
Concentrated Sub-Sectors
Animal Production and Aquaculture
5.52x 64
Amusement, Gambling, and Recreation Industries
5.22x 428
Accommodation
3.86x 318
Gasoline Stations and Fuel Dealers
3.33x 150
Utilities
2.98x 77
General Merchandise Retailers
2.20x 306
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.20x 140
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.10x 103
Construction of Buildings
1.93x 154
Food Services and Drinking Places
1.78x 931

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.49x
Ambulatory Health Care Services
188 employed
0.49x
Social Assistance
105 employed
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 5.52x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 6 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Lincoln County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$233,200
Median Home Value vs 2019
$956
Rent/Mo
76.8%
Owner-Occ
44%
Vacancy
4.4x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$815/mo
1 Bedroom
$820/mo
2 Bedroom
$999/mo
3 Bedroom
$1,305/mo
4 Bedroom
$1,611/mo
30% of monthly median household income (~$1,333/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.4x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 76.8% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 44% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,333/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
10,528
Working Age (18-64) vs 2019
Mean Commute 6 min below national avg
20.0 min
Work From Home vs 15.1% national
11.1%
Prime-Age Employed (25-54)
74.5%
of prime-age population
Labor force participation rate: 53.1% of working-age population (18-64) 53% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
32.2%
HS Diploma+
94.7%
Regional / Statewide Institutions
Total credentials awarded
21,058/yr
Central New Mexico Community College 7,939/yr
University of New Mexico-Main Campus 5,350/yr
New Mexico State University-Main Campus 3,360/yr
San Juan College 1,790/yr
Eastern New Mexico University-Main Campus 1,342/yr
New Mexico State University-Dona Ana 1,277/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
31.2%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
38.6%
Service
23.8%
Sales & Office
17.1%
Construction / Maint.
13.6%
Production / Transport
6.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 8,500 employed workers.
Key Takeaways
  • Succession risk is real: 31.2% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 53.1% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Short commutes: 20.0-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 16,649 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Lincoln County shows strong potential for animal production and aquaculture attraction, with a 5.52x concentration and 64 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 31.2% of the working-age population within 10 years of retirement age.

The interconnected base across animal production and aquaculture, amusement, gambling, and recreation industries, and accommodation creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Lincoln County, New Mexico, from federal data sources.

What is the population of Lincoln County, New Mexico?

20,224 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Lincoln County, New Mexico?

$53,303 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Lincoln County, New Mexico?

4.3% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Lincoln County, New Mexico?

$894M (U.S. Bureau of Economic Analysis, CAGDP1).