Official Federal Data
Washoe County, Nevada
FIPS 32031 · Reno, NV · Population 497,200
9 Sources
Updated June 22, 2026
$88,096 ▲
Median Income
$80,734 national
4.3% ▼
Unemployment
4% national
$43.7B ▲
GDP
34.2% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$88,096 ▲
Per Capita
$48,863 ▲
Mean Household
$120,906 ▲
Poverty Rate
10.7% ▼
Median Income Comparison
Washoe County$88,096
Nevada$78,260
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 20.7%
18-34 · 23.7%
35-54 · 25.2%
55-64 · 12.8%
65+ · 17.7%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
89%
High School+
National: 89.6%
▼ 0.6 pts
34.2%
Bachelor's+
National: 35.7%
▼ 1.5 pts
13.4%
Graduate+
National: 14.1%
▼ 0.7 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
497,200
Population
267,269
Labor Force
Employed
252,748
Unemployment Rate BLS LAUS 2025 annual
4.3% ▼ 0.3 pts YoY
Mean Commute 4 min below national avg
22.5 min
Work From Home vs 15.1% national
12.6%
Key Takeaways
- Broadly in line with U.S. norms across income, poverty, and education.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Accommodation and Food Services employs 31,452 workers (17.1% of tracked sectors), at an average wage of $36,023.
- Economic scale: Regional GDP of $43.7B (2024).
- Wage stratification: Professional, Scientific, and Technical Services averages $110,631 while Accommodation and Food Services averages $36,023, a 3.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Construction Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
16,461
Cluster Employment
2.03x
Peak LQ
Concentrated Sub-Sectors
Accommodation
4.14x 12,388
Warehousing and Storage
3.26x 9,650
Specialty Trade Contractors
2.03x 16,461
Couriers and Messengers
1.96x 3,438
Amusement, Gambling, and Recreation Industries
1.95x 5,808
Miscellaneous Manufacturing
1.78x 1,699
Printing and Related Support Activities
1.71x 920
Textile Product Mills
1.64x 238
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.12x
Transportation Equipment Manufacturing
328 employed
0.20x
Beverage and Tobacco Product Manufacturing
100 employed
0.33x
Petroleum and Coal Products Manufacturing
56 employed
0.33x
Wholesale Trade Agents and Brokers
229 employed
0.34x
Machinery Manufacturing
578 employed
0.36x
Chemical Manufacturing
501 employed
0.38x
Support Activities for Agriculture and Forestry
224 employed
Key Takeaways
- Top specialization: Accommodation concentrates at 4.14x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$539,900 ▲
Median Home Value vs 2019
$1,608 ▲
Rent/Mo
59.9% ▲
Owner-Occ
8.6% ▲
Vacancy
6.1x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$1,289/mo
1 Bedroom
$1,489/mo
2 Bedroom
$1,870/mo
3 Bedroom
$2,539/mo
4 Bedroom
$2,949/mo
30% of monthly median household income (~$2,202/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- Stretched market: Home value to income ratio of 6.1x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,202/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
306,256 ▲
Working Age (18-64) vs 2019
Mean Commute 4 min below national avg
22.5 min
Work From Home vs 15.1% national
12.6%
Prime-Age Employed (25-54)
82.9%
of prime-age population
▼ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
34.2% ▲
HS Diploma+
89% ▲
Regional / Statewide Institutions
Total credentials awarded
22,196/yr
6,357/yr
5,307/yr
5,294/yr
2,717/yr
1,472/yr
1,049/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
20.7%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
38.9%
Service
17.9%
Sales & Office
20%
Construction / Maint.
9.1%
Production / Transport
14.2%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 252,748 employed workers.
Key Takeaways
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 16,958 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Washoe County shows meaningful potential for accommodation attraction, with a 4.14x concentration and 12,388 jobs in this sub-sector.
The interconnected base across accommodation, warehousing and storage, and specialty trade contractors creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Washoe County, Nevada, from federal data sources.
What is the population of Washoe County, Nevada?
497,200 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Washoe County, Nevada?
$88,096 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Washoe County, Nevada?
4.3% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Washoe County, Nevada?
$43.7B (U.S. Bureau of Economic Analysis, CAGDP1).
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