Official Federal Data
Storey County, Nevada
FIPS 32029 · Reno, NV · Population 4,140
9 Sources
Updated June 22, 2026
$93,409 ▲
Median Income
$80,734 national
5.8% ▼
Unemployment
4% national
$2.8B ▲
GDP
31.2% ▼
Bachelor's+
35.7% national
Small population: 4,140 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$93,409 ▲
Per Capita
$49,702 ▲
Mean Household
$106,547 ▲
Poverty Rate
7.1% ▼approx.
Median Income Comparison
Storey County$93,409
Nevada$78,260
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 13.4%
18-34 · 19.4%
35-54 · 19.4%
55-64 · 14.5%
65+ · 33.2%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
90.6%
High School+
National: 89.6%
▲ +1.0 pts
31.2%
Bachelor's+
National: 35.7%
▼ 4.5 pts
16.1%
Graduate+
National: 14.1%
▲ +2.0 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
4,140
Population
1,887
Labor Force
Employed
1,748
Unemployment Rate BLS LAUS 2025 annual
5.8% ▼ 0.1 pts YoY
Mean Commute 12 min above national avg
38.7 min
Work From Home vs 15.1% national
17.5%
Key Takeaways
- Income premium: Households earn well above the national median, supporting strong retail and housing markets.
- Aging population: Median age of 53 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Manufacturing employs 15,168 workers (73.7% of tracked sectors), at an average wage of $95,181.
- Economic scale: Regional GDP of $2.8B (2024).
- Wage stratification: Management of Companies and Enterprises averages $323,438 while Arts, Entertainment, and Recreation averages $21,780, a 14.9x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?
Get Deeper Trends
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
16,544
Cluster Employment
5.31x
Peak LQ
Concentrated Sub-Sectors
Warehousing and Storage
9.95x 2,607
5.31x 16,544
Fabricated Metal Product Manufacturing
3.53x 693
Computing Infrastructure Providers and Data Processing
3.07x 205
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.05x
Professional, Scientific, and Technical Services
71 employed
0.13x
Food Services and Drinking Places
213 employed
0.48x
Merchant Wholesalers, Durable Goods
224 employed
Key Takeaways
- Top specialization: Warehousing and Storage concentrates at 9.95x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 4 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 7 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$426,400 ▲
Median Home Value vs 2019
$1,153 ▲
Rent/Mo
96.1% ▲
Owner-Occ
7.2% ▼
Vacancy
4.6x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$1,289/mo
1 Bedroom
$1,489/mo
2 Bedroom
$1,870/mo
3 Bedroom
$2,539/mo
4 Bedroom
$2,949/mo
30% of monthly median household income (~$2,335/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 4.6x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 96.1% owner-occupied; rental supply may be tight for incoming workers.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,335/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
2,208 ▲
Working Age (18-64) vs 2019
Mean Commute 12 min above national avg
38.7 min
Work From Home vs 15.1% national
17.5%
Prime-Age Employed (25-54)
81.6%
of prime-age population
▲ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
31.2% ▼
HS Diploma+
90.6% ▼
Regional / Statewide Institutions
Total credentials awarded
22,196/yr
6,357/yr
5,307/yr
5,294/yr
2,717/yr
1,472/yr
1,049/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
27.2%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
38.7%
Service
12.2%
Sales & Office
15.4%
Construction / Maint.
13.2%
Production / Transport
20.5%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 1,748 employed workers.
Key Takeaways
- Succession risk is real: 27.2% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Low participation: 52.7% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 16,958 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Storey County shows strong potential for warehousing and storage attraction, with a 9.95x concentration and 2,607 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 27.2% of the working-age population within 10 years of retirement age.
The interconnected base across warehousing and storage, , and fabricated metal product manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoAvailable as premium offerings.
Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Storey County, Nevada, from federal data sources.
What is the population of Storey County, Nevada?
4,140 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Storey County, Nevada?
$93,409 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Storey County, Nevada?
5.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Storey County, Nevada?
$2.8B (U.S. Bureau of Economic Analysis, CAGDP1).
Storey County, NV: Public data. Imagine the full platform.
Get a Demo →