ExecutivePulse
Official Federal Data

Johnson County, Nebraska

FIPS 31097 · Population 5,261
9 Sources Updated June 22, 2026
$57,632
Median Income
$80,734 national
3.9%
Unemployment
4% national
$253M
GDP
17.7%
Bachelor's+
35.7% national
Small population: 5,261 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$57,632
Per Capita
$29,928
Mean Household
$84,405
Poverty Rate
9.7% approx.
Median Income Comparison
Johnson County$57,632
Nebraska$76,475
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 18.7% (983 residents) 55-64: 12.7% (667 residents) 35-54: 27.7% (1,458 residents) 18-34: 21.2% (1,116 residents) Under 18: 19.7% (1,037 residents) 41 Median Age
Cohorts
Under 18 · 19.7%
18-34 · 21.2%
35-54 · 27.7%
55-64 · 12.7%
65+ · 18.7%
Race & Ethnicity
White78.9%
Black or African American4.7%
Asian0.8%
Hispanic or Latino(any race)11.9%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
86.8%
High School+
National: 89.6%
▼ 2.8 pts
17.7%
Bachelor's+
National: 35.7%
▼ 18.0 pts
6.1%
Graduate+
National: 14.1%
▼ 8.0 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
5,261
Population
2,139
Labor Force
Employed
2,064
Unemployment Rate BLS LAUS 2025 annual
3.9% ▲ +0.3 pts YoY
Mean Commute
26.0 min
Work From Home vs 15.1% national
9.4%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 18.0 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$253M
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Johnson County, Nebraska, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
159 42.1%
$30,303
2Wholesale Trade
57 15.1%
$34,661
3Construction
46 12.2%
$38,251
4Transportation and Warehousing
43 11.4%
$76,136
5Finance and Insurance
38 10.1%
$59,614
6Health Care and Social Assistance
35 9.3%
$34,906
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Key Takeaways
  • Largest sector: Retail Trade employs 159 workers (42.1% of tracked sectors), at an average wage of $30,303.
  • Economic scale: Regional GDP of $253M (2024).
  • Wage stratification: Transportation and Warehousing averages $76,136 while Retail Trade averages $30,303, a 2.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Gasoline Stations and Fuel Dealers
6.21x
61

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
61
Cluster Employment
6.21x
Peak LQ
Concentrated Sub-Sectors
Gasoline Stations and Fuel Dealers
6.21x 61

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Gasoline Stations and Fuel Dealers concentrates at 6.21x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
Source: BLS QCEW sub-sector Location Quotients.
Johnson County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$155,500
Median Home Value vs 2019
$779
Rent/Mo
67.2%
Owner-Occ
18.6%
Vacancy
2.7x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$681/mo
1 Bedroom
$748/mo
2 Bedroom
$982/mo
3 Bedroom
$1,177/mo
4 Bedroom
$1,312/mo
30% of monthly median household income (~$1,441/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.7x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • Elevated vacancy: 18.6% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,441/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
3,241
Working Age (18-64) vs 2019
Mean Commute
26.0 min
Work From Home vs 15.1% national
9.4%
Prime-Age Employed (25-54)
56.4%
of prime-age population
Labor force participation rate: 50.6% of working-age population (18-64) 51% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
17.7%
HS Diploma+
86.8%
Regional / Statewide Institutions
Total credentials awarded
20,331/yr
University of Nebraska-Lincoln 6,113/yr
University of Nebraska at Omaha 3,604/yr
Bellevue University 3,235/yr
Creighton University 2,955/yr
Central Community College 2,601/yr
Metropolitan Community College Area 1,823/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
20.6%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
36%
Service
14.9%
Sales & Office
18.6%
Construction / Maint.
14.2%
Production / Transport
16.2%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 2,064 employed workers.
Key Takeaways
  • Low participation: 50.6% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 12,952 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Johnson County shows strong potential for gasoline stations and fuel dealers attraction, with a 6.21x concentration and 61 jobs in this sub-sector. It ranks in the top decile nationally.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Johnson County, Nebraska, from federal data sources.

What is the population of Johnson County, Nebraska?

5,261 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Johnson County, Nebraska?

$57,632 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Johnson County, Nebraska?

3.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Johnson County, Nebraska?

$253M (U.S. Bureau of Economic Analysis, CAGDP1).